The document discusses how lawyers and knowledge teams can use LinkedIn effectively. It covers building a complete profile and company page, engaging with others through endorsements, comments, groups, and discussions. The key benefits highlighted are its focus on business and networking. The document suggests being strategic by focusing on goals, setting time for LinkedIn, and measuring results from engagement on the platform.

1. LinkedIn for
Knowledge
teams
and
lawyers
Hélène Russell
©TheKnowledgeBusiness

2. What will I cover?
• Basics
•Profile
•Company pages
•Endorsements and recommendations
• Engaging with others
•Share news and thoughts
•Commenting and liking
•Discussion groups and learning

3. Why spend time on
LinkedIn?
• 200m+ members
• Focus on business
• Business networking
•61% use LinkedIn as their primary professional networking
site.
•35% access LinkedIn on a daily basis.
•67% access LinkedIn at least weekly.
•81% of LinkedIn users belong to at least one group.
•52% participate in group discussions.

4. Profile
•Job description
•Photo
•100% complete

5. Company pages
•Improving your company page
•Following other company pages

6. Endorsements &
Recommendations
•Endorsements
•Easy to do, but valuable?
•Recommendations
•Requires thought and effort
•Approved before posted

7. Comments and Likes
• Easy way to engage
• Visibility
• Keeps you informed about the debate

8. Learning and Discussions
• Search topics, get notified
• Join relevant groups or start one
• Discussions
•Start
•Join/comment
•Building relationships

9. Be strategic
• Focus on why
• Set aside time
• Measurement?

10. Discussion points
• What is your purpose for being involved in
LinkedIn? What 3 things are you going to do
now to further that purpose?
• What top tips can you share with the group?
• What groups do you recommend? How do
you choose a good group?
• How do you get over an unwillingness to
contribute?
• How do you make time?
• What benefits have you seen?

11. 1 day LinkedIn Masterclass
coming in May.
Join the mailing list for details.