A compilation of tips from 3 lady LinkedIn experts. Find out how to make your profile rock and build your LinkedIn community. #LinkedIn for business.

1. WANT TO KNOW
THE STRATEGIES
THE EXPERTS
USE ON
LINKEDIN?
Making Smart People Smarter
By
NUDGE MARKETING

2. LINKEDIN TIPS FROM THREE EXPERTS
KAREN YANKOVICH
Founder of Linked Up Success,
Karen is a LinkedIn expert and
speaker. Karen believes that
LinkedIn is the resource for
small business owners and
entrepreneurs for making
revenues.
DONNA SERDULA
Donna is the Founder of Vision
Board Media and LinkedIn-
Makeover. She is a LinkedIn
Profile Optimisation Expert,
speaker and author.
BRENDA BERNSTEIN
Founder of the Essay Expert.
LinkedIn Profile Writer and
Speaker, also #1 Amazon best-
selling author of ”How to Write
a Killer LinkedIn Profile”.
Brenda is a well qualified and
award winning writer.

3. HEADLINE
Make your headline strong and
customer/client centric not just
stating that you are CEO. This
headline is searchable by Google and
shows up in Google search. Make
sure you own what you do and
confidently portray this.
LinkedIn Tips from
Karen Yankovich

4. EXPERIENCE
Think about all the experiences you
have had and the things you have
done. This section builds on who you
are and what you have done to get
you to where you are today. Position
yourself as influential and the expert
you are. Remember this is not just
for jobs.
LinkedIn Tips from
Karen Yankovich

5. Remember to put in a call to action, not
‘salesy' but you can say “reach out if you
want a complimentary training” “listen to my
podcast” “download my free report” etc.
LinkedIn Tips from
Karen Yankovich

6. PROFILE
! Think of your profile in terms of the
search results and what people are
typing into the LinkedIn search bar.
! Make sure your keywords are optimised,
so when someone is searching through
the results that your listing stands out.
! They will see your name, your profile
picture, your headline which by default
is your current job title and your
company.
! Make sure your profile image is
professionally done and that your
headline is optimised with keywords, is
compelling and showcases a benefit
statement.
LinkedIn Tips from
Donna Serdula

7. SUMMARY
! Ensure your Summary showcases that you
are who you say you are, that you
understand peoples problems and that you
can help them.
! Your summary should be in 1st person
narrative, written conversationally, discuss
your values and how you can help.
Showcase some successes.
! With a maximum of 2000 characters make
sure you are succinct and answer what your
customer/clients want to know and always
include a link and offer for them to take the
next step.
! Make sure you have a clear call to action at
the end and that you have your phone
number and email there so they can contact
you easily.
LinkedIn Tips from
Donna Serdula

8. KEYWORD
! Once you have researched and have
your keywords make sure that these
keywords are in your heading, summary,
experiences and interests.
! Place the keyword anywhere that is
reasonable, that reads naturally and is
authentic.
! Never stuff your profile with keywords
but do make sure that the chosen
keywords are placed wherever is is
plausible.
LinkedIn Tips from
Donna Serdula

9. HOW WILL YOU STAND OUT?
What is it that defines you? Your
personality - so express it! If you
convey your personality this will
set you apart from your
competitors.
LinkedIn Tips from
Brenda Bernstein

10. COMMUNICATE
Be active and don’t be afraid to show your
humour, intelligence and personality. Encourage
people, be helpful and just be yourself.
LinkedIn Tips from
Brenda Bernstein

11. ENGAGE
When someone sends you a friend
invitation, respond and give them
something free first, something you feel will
be of value to them and again put in your
personality.
LinkedIn Tips from
Brenda Bernstein

12. PUBLISH
Publishing on LinkedIn is huge and a great place
to show your personality through your articles.
Make sure you respond when people comment
on your posts.
LinkedIn Tips from
Brenda Bernstein

13. NUDGE MARKETING
Making Smart People Smarter
Nudge Marketing is about working smarter, not harder or longer. Successful marketing is about
strategy, relationship building and automated systems.
nudgemarketing.com