1) The Atlantic Group held an educational Green Day marathon for its employees to raise awareness about environmental issues and develop ecological initiatives for the company. 2) Over 150 employees participated in the event, which included 10 speakers discussing 10 environmental topics. Guests voted in a contest for the best trash Christmas tree, raising 820 UAH. 3) As a result of Green Day, the company created an action plan 60% of which has been implemented, with initiatives like paper recycling boxes and eco-friendly office supplies. The event generated positive media coverage and excitement among employees about sustainability.

2. Client: Atlantic Group

3. Agency: Talan Group (Talan Communication, Pleon Talan)Pravda Awards AGL GREEN DAY

5. However there is a lot of miscommunication and lack of trustworthy information about the ECO problems

6. Atlantic Group (AGL) is communication holding that includes 20 agiencies and divisions and is a trend watcher in different topics especcialy in ECO one

7. AGL decided to organized AGL Green Day as an educational marathon for all AGL employees with goal to:

8. raise awareness about the problem among AGL employees

9. deliver full information about worldwide ECO problems to employees

10. involve employees into the ECO movement

12. Announcement Logo of the Event and further movement Set of boxes for recycling paper near office printers with stickers which announced the date A2 posters around the office

13. Program Content

17. Plan of activities 60% of which are implemented by September 1, 2011

18. 17 publications in industry and business media

19. AGL Green Day is to be repeated in brief for teenagers – children of AGL employees in December

23. Paper collection for recycling – special boxes on each floor

24. Automatic switch in toilets – to save energy

25. Replacement plastic glasses with paper ones

26. Usage of 2 sides of paper for printing materials

28. Purchasing the paper made of recycling materials

29. Navigation for staircase to stimulate use it instead of elevators (save on energy, stimulate healthy style of life)

30. Organization of ECO Days/Events for clients

31. Introduction of ECO-patrol which controls ECO initiatives on monthly basis

33. Solar battery on the roof – building owners are not ready to invest

35. orunets@agl-media.com, (050) 442 6386 Thank you for attention! Join the movement!