This lecture was developed and presented as an extra class for a 2nd year group of Advertising students. The content of this lecture focuses specifically on the mobile landscape in South Africa and Africa.

1. #mobilemarketing
@heleenmills

2. 7 billion: number of mobile devices in
circulation in 2013.
more than the total number of humans
on the planet.

3. 750 million
Number of mobile phone subscriptions
in Africa (67% of the population).

4. Battle of the mobiles.

5. 90% do not own a smartphone.

6. 68% growth in mobile market
Smartphones: 10% of the market
45% growth in mobile
Smartphones: 12%
Smartphones: 33%
NIGERIA
KENYA
EGYPT

7. SOUTH AFRICA
57% growth in mobile market.
128% mobile penetration.
more than half of all South Africans
use feature phones.

8. Emerging markets are
HUGE

9. Worlds’ top cell phone producers
Selling millions of customers
their first mobile phones
ZTE G-Five Huawei

10. Seemahale Telecoms
CZ Electronics
Have you heard of….
SA-made Smartphones
R2500 – 5”
R1200 – 4”

11. Devices.

12. How many phones do you
think Nokia still sells?
12 mobile phones / second

13. Nokia 1100
Sold more than
a BILLION

14. Nokia dominates
the African market

15. Samsung
E250
Total sales to date
in South Africa :
4,5-million

16. The only things the E250s don’t allow:
multi-tasking
touch screen
But you can still listen to the radio –
at no cost, while performing any other
task.

17. “Half a decade later, we are still
witnessing a steady sales
pattern with regards to this
product.”
Deon Liebenberg
MD of Samsung South Africa

18. Small size
portable & easy to carry – manual labourers.
Narrow, squishy keypad
dustproof and water resistant
Plasticky shell & light weight
make perfect sense the first time you see it bounce off your
tile floor.

19. Battery lifetime
Lasts 3 – 4 weeks
Maintenance
Easy & cheap to fix.
Product lifetime
Phones are never discarded. Passed down & shared.

23. Industry Trends +
Developments.

24. Mobile represents the most intimate
medium.
“It is with our customers every waking moment
and in Africa and South Africa, it is a priority
medium for us to develop.”
Abey Mokgwatsane, MD Ogilvy

25. More than 90% of brands still
don’t have mobile optimised
sites.

26. Vodaphone’s PartyStarter app:

27. Using GPS capabilities or location based
services as a marketing tool

28. KILIMO FASTA

29. EMERGE MOBILE
Umhlanga Start-Up
M-POS Solutions
(mobile point of sale)

30. World’s first internet connected
toothbrush.
@Kolibree

33. Any Questions?