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2010 Fortune Sales & Marketing Summit Takeaways

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Heinz Marketing Inc
Heinz Marketing Inc

The document summarizes key points from various presentations at a sales and marketing summit. It focuses on putting customers first, measuring outcomes for both the customer and business, and building value early in the sales process. It also discusses challenges in complex sales, the stages of a purchase process, and strategies for creating remarkable customer experiences and persuasive proposals.

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Fortune Sales & Marketing Summit Presentation Highlights May 6, 2010
In a Nutshell ,[object Object],[object Object],[object Object],[object Object]
Mastering the Complex Sale
Top Ten Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ensure your customers will: ,[object Object],[object Object],[object Object],[object Object]
Diagnostic Sales Process ,[object Object],[object Object],[object Object],[object Object]
Buying & Changing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The diagnostic path ,[object Object]
Seven questions to answer prior to any presentation/proposal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Key Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Reality Marketing
Seven stages of a purchase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Five Keys to Reality Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Red/Blue Test ,[object Object],[object Object],[object Object]
John Assaraf
Six steps to accelerate success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tony Hsieh
Customer Experience ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s your business? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Vision ,[object Object],[object Object],[object Object],[object Object]
Happiness is about four things ,[object Object],[object Object],[object Object],[object Object]
Getting Heard
ROAR Method ,[object Object],[object Object],[object Object],[object Object]
Persuasive Business Proposals
Seven deadly sins of proposals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Five Keys to Better Proposals ,[object Object],[object Object],[object Object],[object Object]
Five Keys to Better Proposals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Five Keys to Better Proposals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Five Keys to Better Proposals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Five Keys to Better Proposals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Five Keys to Better Proposals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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2010 Fortune Sales & Marketing Summit Takeaways