Assignment #5. Corporate Culture/Leadership Actions for Strategy Implementation • Students are required to conduct an analysis of Case 23 Southwest Airlines (c-401) and prepare a (3-4 page report). Students will address the following: o Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. o Evaluate the company’s financial performance by calculating and interpreting the profitability ratios. (operating profit margin, net profit margin, return on total assets, return on stockholders equity)

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Assignment #5. Corporate
Culture/Leadership Actions for Strategy
Implementation
• Students are required to conduct an analysis of
Case 23 Southwest Airlines (c-401) and
prepare a (3-4 page report). Students will
address the following:
o Discuss the corporate culture at Southwest
Airlines and how it leverages its culture to
achieve a competitive advantage.

2. o Evaluate the company’s financial
performance by calculating and interpreting
the profitability ratios. (operating profit
margin, net profit margin, return on total
assets, return on stockholders equity)
o Describe the characteristics of company’s
culture and how you think it affects
company performance.
o Given the strategic decisions in the case,
recommend actions that management should
take to sustain/strengthen the culture (or
implement a change), based on the situation
given.
o Given the strategic decisions in the case,
identify three leadership actions that the
company would need to be consider to
implement the decisions. Explain why these
are critical to implementing the strategic
decision.