These are simple but overlooked strategies that guarantee you will be getting more leads and enquires that ultimately turn into more clients for your wedding business

1. HOW TO ATTRACT MORE
CLIENTS IN YOUR WEDDING
BUSINESS
By Heidi Thompson of Evolve Your Wedding
Business

2. Who Am I?

3. Who are you trying to attract?
 Brides, grooms, engaged couples, etc are not
specific enough.
 If you try to appeal to everyone, you’ll appeal
to no one.
 If you had a heart attack, would you want to go
to a cardiologist or a general doctor?
 Who do you love working with?
 Look at your favourite clients-what do they
have in common?

4. Build Relationships
 Who else serves your ideal client? These are
people you want to develop relationships with
because you can refer each other.
 My relationship marketing strategy only has 5
steps (and only 2 need to be done regularly).
 If you approach with the intention to help
someone, they will remember you and be
more willing to help you. This can be as simple
as sharing their content with your audience.

5. Refocus your marketing
 Where do you currently market your business?
 Do your ideal clients spend time in those
places?
 If not, stop doing it. It’s that simple.
 Refer to your Google Analytics-where does
your traffic come from? That should be your
focus.
 The same principle applies to advertising.

6. Tailor your site to your ideal
client
 If your ideal client landed on your site, would
they immediately think “This is so me”?
 Does the look and feel match who you’re
targeting?
 This applies to the words you choose as well
as your images.
 Are you using “brides” when some of your
visitors are grooms?
 Are you letting your personality shine through?

7. Offbeat Bride gets it

8. BerniXiong definitely gets it
Featured post: Shut Up and Make Sh!t

9. Natalie Sisson is more specific
then ever and is rocking it

10. Ash Ambirge is not for everyone,
but her people absolutely love her

11. Staggered only caters to a certain
type of groom

12. Provide helpful content
 If you provide helpful content, you demonstrate
that you’re an expert and give people a reason
to come back.
 Websites that are just pretty brochures do not
work.
 What questions do you get all the time? Make
those into blog posts!
 Sharing helpful content on social media is
going to build your credibility & drive traffic to
your site.

13. Bonuses for you!
 Ideal client worksheet I use with my clients
 Details of how to set up a relationship
marketing strategy
 Get them here:
http://bit.ly/evolvebonus

14. Questions, Comments & More
 If you have any questions you can always
email me at
heidi@evolveyourweddingbusiness.com and
I’d be happy to answer them for you.
 If you liked this presentation, you can find
more content on how to rock your wedding
business on my site:
www.evolveyourweddingbusiness.com