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Traffic Ticket ™ Get up to 6 times the response of traditional programs Brought to you by:
Traffic Ticket ™  is… Driving Retail Traffic  “On Steroids” Imagine if…  You just ran a promotion expecting 16,000 customers and 178,500 showed up! Traffic Tickets receive up to 35% response rate when distributed! ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traffic Ticket ™   Innovative  marketing tool.
Traffic Ticket ™   Overview ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Traffic Ticket ™   H ow it works
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traffic Ticket ™   Features & Benefits
Traffic Ticket ™   Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traffic Tickets ™
Traffic Ticket ™  Prizes Grand Prize Provided by Retailer  ,[object Object],[object Object],1 st  place  8 Day/7 Night  Pre Paid Resort Week 1% of tickets  2 nd  place  $50 Hotel Card 4% of tickets  3 rd  place  $30 Dinner & Movie Card  92% of tickets  4 th  place  $15 Movie Card  3% of tickets  8 day/7 night pre-paid RESORT WEEK
Traffic Ticket ™  Prizes Quality Prizes  Backed & administered by 3 rd  party To ensure that prizes are administered with the highest integrity, funds are escrowed with, and administered by an independent third party, national  title & insurance company.  ,[object Object],[object Object],8 day/7 night pre-paid RESORT WEEK
[object Object],Traffic Ticket ™   Package Pricing * Qualify for branded & customized prize packages.  Traffic Ticket  Quantity 3" X 8"  Traffic Ticket 8 1/2" X 11“ Traffic Ticket 1,000 $3.13 $3.97 5,000 $2.77 $3.41 10,000 $2.36 $3.02 25,000 $1.59 $1.77 50,000 $1.30 $1.45 100,000 $1.14 $1.22 *250,000 $1.08 $1.15 *500,000 $1.01 $1.12 *1,000,000 $1.00 $1.11 *2,500,000 $0.98 $1.09
Traffic Ticket ™  Branded   Prizes Branded Prizes & Check Stubs  250,000+ orders Image Branding + Additional ROI  Your logo branded prizes included at no add’l cost with 250,000+ quantity orders Re-introduce  your brand 30 – 60 days after sale with customized check
Traffic Ticket ™   Prize Package Breakdown Traffic Ticket  Quantity 6% Response Qty 8 day/7 night  Paid Resort Weeks Qty  $50 Hotel Cards Qty $30 Dinner & Movie Cards Qty  $15 Movie Cards 1,000 60 1 3 55 2 5,000 300 3 12 276 9 10,000 600 6 24 552 18 25,000 1,500 15 60 1,380 45 50,000 3,000 30 120 2,760 90 100,000 6,000 60 240 5,520 180 250,000 15,000 150 600 13,800 450 500,000 30,000 300 1,200 27,600 900 1,000,000 60,000 600 2,400 55,200 1,800 2,500,000 150,000 1,500 6,000 138,000 4,500
Traffic Ticket ™   Pricing Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traffic Ticket ™   Ala Carte Prizes  Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Traffic Ticket ™  Prizes  How can we you offer these prices? ,[object Object],[object Object],[object Object],[object Object]
Traffic Ticket ™   Customization Available Ask for a custom quote to meet your needs
Green Giant  In-Store Vendor Event Objective  Increase Sales Build brand loyalty Strategy   In-store promotion.  Traffic Tickets were handed to shoppers inside 750 grocery stores.  Consumers were motivated to find the special display to see what they’d won.  Results   35% response .  That’s 350,000 out of every million shoppers found the special display, played the game, and purchased product.  Sales were up 200%  and remained at that level for 9-weeks following the event which proved brand shifting .
Objective   New customer acquisition Strategy   Direct mail campaign.  Traffic Tickets were mailed to 800,000 households surrounding 300 branches.  Results   Client was  expecting a 2% response  which was 16,000 people.  This promotion actually drove  178,500 customers to the branches.  Just over 22% response !  Program resulted in high conversion rates and this bank set a new record for most new accounts opened during any 6-week promotional period.  AmSouth Bank  Direct Mail  22% Response
Objective   Attract new customers during grand openings Strategy   Traffic Tickets were mailed to households surrounding participating locations   Results   Client’s best response rate before this promotion was 4%.  This program consistently generated between  12% and 16% response  rates every time it ran. McDonald’s & Chevron  Grand Opening  Direct Mail
[object Object],[object Object],[object Object],[object Object],Target  In-store
Norwest   Banks Grand Opening  20% Response  Door to Door ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Safeway  Combat new competition Direct Mail  32 Response
Leslie's Swimming Pool Supplies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Leslie's Swimming Pool Supplies

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Meridian Media Traffic Ticket Presentation

  • 1. Traffic Ticket ™ Get up to 6 times the response of traditional programs Brought to you by:
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11.
  • 12. Traffic Ticket ™ Branded Prizes Branded Prizes & Check Stubs 250,000+ orders Image Branding + Additional ROI Your logo branded prizes included at no add’l cost with 250,000+ quantity orders Re-introduce your brand 30 – 60 days after sale with customized check
  • 13. Traffic Ticket ™ Prize Package Breakdown Traffic Ticket Quantity 6% Response Qty 8 day/7 night Paid Resort Weeks Qty $50 Hotel Cards Qty $30 Dinner & Movie Cards Qty $15 Movie Cards 1,000 60 1 3 55 2 5,000 300 3 12 276 9 10,000 600 6 24 552 18 25,000 1,500 15 60 1,380 45 50,000 3,000 30 120 2,760 90 100,000 6,000 60 240 5,520 180 250,000 15,000 150 600 13,800 450 500,000 30,000 300 1,200 27,600 900 1,000,000 60,000 600 2,400 55,200 1,800 2,500,000 150,000 1,500 6,000 138,000 4,500
  • 14.
  • 15.
  • 16.
  • 17. Traffic Ticket ™ Customization Available Ask for a custom quote to meet your needs
  • 18. Green Giant In-Store Vendor Event Objective Increase Sales Build brand loyalty Strategy In-store promotion. Traffic Tickets were handed to shoppers inside 750 grocery stores. Consumers were motivated to find the special display to see what they’d won. Results 35% response . That’s 350,000 out of every million shoppers found the special display, played the game, and purchased product. Sales were up 200% and remained at that level for 9-weeks following the event which proved brand shifting .
  • 19. Objective New customer acquisition Strategy Direct mail campaign. Traffic Tickets were mailed to 800,000 households surrounding 300 branches. Results Client was expecting a 2% response which was 16,000 people. This promotion actually drove 178,500 customers to the branches. Just over 22% response ! Program resulted in high conversion rates and this bank set a new record for most new accounts opened during any 6-week promotional period. AmSouth Bank Direct Mail 22% Response
  • 20. Objective Attract new customers during grand openings Strategy Traffic Tickets were mailed to households surrounding participating locations Results Client’s best response rate before this promotion was 4%. This program consistently generated between 12% and 16% response rates every time it ran. McDonald’s & Chevron Grand Opening Direct Mail
  • 21.
  • 22.
  • 23.
  • 25.