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UX research & prototyping change
for diversity and inclusion in tech.
IXDA Stockholm, 2018.05.21

Heidi Harman, Director o...
AGENDA
1. Background
2. What is diversity and inclusion
3. Exploratory research
4. Prototyping
5. Failings and learnings
1. Background
@heidiharman
IFL / Exec Education
Handelshögskolan i Stockholm
Bazooka
RunAlong.se + Vinnova 1M
Scrive UX and Country mana...
@heidiharman
IFL / Exec Education
Handelshögskolan i Stockholm
Bazooka
RunAlong.se + Vinnova 1M
Scrive UX and Country mana...
LND - SF - STHLM
GEEKGIRLMEETUP is an un-
conference for and by women
aiming to elevate women in
code and startups.
17 Countries
24 Cities
Founded 2008
“Can you help me find a
female developer?”
Crowdsourced tech hiring for
diversity with revenue share.
www.included.works
2. Diversity & Inclusion
Ex of Diversity & Inclusion?
https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inc...
Ex of Diversity & Inclusion?
https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inc...
https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inclusion-and-why-it-is-importa...
Toolen
Secondary data
“McKinsey’s research finds that
companies in the top quartile for gender
or racial and ethnic divers...
www.included.works BETA
iOS developer at Company
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut labo...
3. Exploratory Research
Exploratory research is research conducted for a problem that has
not been studied more clearly, intended to establish pri...
Toolen
Employee satisfaction.
(retention).
Benefits
of
diversity
and
inclusion
https://www.forbes.com/sites/williamarruda/2...
https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inclusion-and-why-it-is-importa...
https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inclusion-and-why-it-is-importa...
https://monzo.com/blog/2018/04/12/gender-pay-gap
https://monzo.com/blog/2018/04/12/gender-pay-gap/
Today, Monzo’s median p...
Apple
Pay equity is simply the right thing to do. We’ve achieved pay equity in
every country where we operate — women earn...
www.apple.com/diversity
www.apple.com/diversity
What get’s
measured
get’s done
4. Prototyping
“OH, NO WE
CAN’T DO THAT”
Learnings and key takeaways
• Keep exploratory research short (what
humans say is not what humans do)
• Focus on prototypi...
Failings and learnings
Next steps when exploratory
research doesn’t deliver
•When iterating, ask for help with mission/
vision.
•Invite stakehold...
May the inclusion be with you
Thank you
@heidiharman
@includedWorks
heidi@included.works
SUPORT INCLUSION
SIGN UP
www.included.works
Data of the Industry leaders
https://www.apple.com/diversity/
Download Employer Information Report EEO-1 for 2016

Documen...
Never doubt that a small group
of thoughtful, committed
citizens can change the world;
indeed, it's the only thing that
ev...
All progress has
resulted from people
who took unpopular
positions.
Adlai E. Stevensson
UX research & prototyping change for diversity and inclusion in tech. | IXDA Stockholm 2018.05.21
UX research & prototyping change for diversity and inclusion in tech. | IXDA Stockholm 2018.05.21
UX research & prototyping change for diversity and inclusion in tech. | IXDA Stockholm 2018.05.21
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UX research & prototyping change for diversity and inclusion in tech. | IXDA Stockholm 2018.05.21

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UX research & prototyping change for diversity and inclusion in tech. | IXDA Stockholm 2018.05.21

  1. 1. UX research & prototyping change for diversity and inclusion in tech. IXDA Stockholm, 2018.05.21 Heidi Harman, Director of UX Research and CEO
  2. 2. AGENDA 1. Background 2. What is diversity and inclusion 3. Exploratory research 4. Prototyping 5. Failings and learnings
  3. 3. 1. Background
  4. 4. @heidiharman IFL / Exec Education Handelshögskolan i Stockholm Bazooka RunAlong.se + Vinnova 1M Scrive UX and Country manager, UK Nomad (Bali, Singapore, Poland, SF) Lookback, San Francisco, Director of UX research 2006 2006 -09 2009-2011 GeekGirlMeetup.com 2011-2012 2013 2014-16 2017- 2004 Sweden UK SF AustinIncluded Works, Director of UX research and CEO
  5. 5. @heidiharman IFL / Exec Education Handelshögskolan i Stockholm Bazooka RunAlong.se + Vinnova 1M Scrive UX and Country manager , UK Nomad (Bali, Singapore, Poland, SF) Included Works, Director of UX research and CEO 2006 2006 -09 2009-2011 GeekGirlMeetup.com 2011-2012 2013 2014-16 2017 2004 Sweden UK SF Austin Lookback, San Francisco, Director of UX research
  6. 6. LND - SF - STHLM
  7. 7. GEEKGIRLMEETUP is an un- conference for and by women aiming to elevate women in code and startups.
  8. 8. 17 Countries 24 Cities Founded 2008
  9. 9. “Can you help me find a female developer?”
  10. 10. Crowdsourced tech hiring for diversity with revenue share. www.included.works
  11. 11. 2. Diversity & Inclusion
  12. 12. Ex of Diversity & Inclusion? https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inclusion-and-why-it-is-important-to-your-success/#8fb7b515f8f5 Diversity is the who and the what: who’s sitting around that table, who's being recruited, who's being promoted, who we’re tracking from the traditional characteristics and identities of gender and ethnicity, and sexual orientation and disability— inherent diversity characteristics that we're born with. Inclusion on the other hand, is the how. Inclusion is the behaviors that welcome and embrace diversity. If you are a great leader for inclusion, you have figured out how to embrace and galvanize diversity of voices and identities. If I could have my wish, every leader would say, “Where is the diversity in this conversation?”
  13. 13. Ex of Diversity & Inclusion? https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inclusion-and-why-it-is-important-to-your-success/#8fb7b515f8f5 Diversity is the who and the what: who’s sitting around that table, who's being recruited, who's being promoted, who we’re tracking from the traditional characteristics and identities of gender and ethnicity, and sexual orientation and disability— inherent diversity characteristics that we're born with. Inclusion on the other hand, is the how. Inclusion is the behaviors that welcome and embrace diversity. If you are a great leader for inclusion, you have figured out how to embrace and galvanize diversity of voices and identities. If I could have my wish, every leader would say, “Where is the diversity in this conversation?”
  14. 14. https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inclusion-and-why-it-is-important-to-your-success/#8fb7b515f8f5 Toolen “In the United Kingdom, greater gender diversity on the senior-executive team corresponded to the highest performance uplift in our data set: for every 10 percent increase in gender diversity, EBIT rose by 3.5 percent.” https://www.mckinsey.com/business-functions/organization/our-insights/why-diversity-matters
  15. 15. Toolen Secondary data “McKinsey’s research finds that companies in the top quartile for gender or racial and ethnic diversity are more likely to have financial returns above their national industry medians.”
 
https://www.mckinsey.com/business-functions/organization/our-insights/why-diversity-matters
  16. 16. www.included.works BETA
  17. 17. iOS developer at Company Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. ipsum RECOMMEND A FRIEND e
  18. 18. 3. Exploratory Research
  19. 19. Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the finalresearch design. Exploratory research helps determine the best research design, data-collection method and selection of subjects.
  20. 20. Toolen Employee satisfaction. (retention). Benefits of diversity and inclusion https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inclusion-and-why-it-is-important-to-your-success/#8fb7b515f8f5
  21. 21. https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inclusion-and-why-it-is-important-to-your-success/#8fb7b515f8f5 Toolen Employee satisfaction. (retention). Company bottom line through innovation. Benefits of diversity and inclusion
  22. 22. https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inclusion-and-why-it-is-important-to-your-success/#8fb7b515f8f5 Toolen Employee satisfaction. (retention). Innovation & growth nation (more tax, free education) Company bottom line through innovation. Benefits of diversity and inclusion
  23. 23. https://monzo.com/blog/2018/04/12/gender-pay-gap https://monzo.com/blog/2018/04/12/gender-pay-gap/ Today, Monzo’s median pay gap is 14.07%, down from 47.66% in 2017.
  24. 24. Apple Pay equity is simply the right thing to do. We’ve achieved pay equity in every country where we operate — women earn the same as men when you factor in similar roles, markets, and performance. In the United States, underrepresented minorities earn one dollar for every dollar white employees earn. Every year, we examine the compensation employees receive and make adjustments where necessary to ensure that we maintain pay equity. As part of our commitment to pay equity, we've stopped asking candidates about their salary history in the United States and are in the process of implementing this practice globally. www.apple.com/diversity
  25. 25. www.apple.com/diversity
  26. 26. www.apple.com/diversity
  27. 27. What get’s measured get’s done
  28. 28. 4. Prototyping
  29. 29. “OH, NO WE CAN’T DO THAT”
  30. 30. Learnings and key takeaways • Keep exploratory research short (what humans say is not what humans do) • Focus on prototyping and testing live cases • Fail fast, and iterate together with stakeholders.
  31. 31. Failings and learnings
  32. 32. Next steps when exploratory research doesn’t deliver •When iterating, ask for help with mission/ vision. •Invite stakeholders to explore value, create a space to co-create •Prototype, prototype, prototype.
  33. 33. May the inclusion be with you Thank you @heidiharman @includedWorks heidi@included.works
  34. 34. SUPORT INCLUSION SIGN UP www.included.works
  35. 35. Data of the Industry leaders https://www.apple.com/diversity/ Download Employer Information Report EEO-1 for 2016 Document publicly available https://diversity.google/ https://newsroom.fb.com/news/2014/06/building-a-more-diverse-facebook/ https://fbnewsroomus.files.wordpress.com/2014/06/facebook-eeo-1-report-2013.pdfReport EEO-1 for 2013 Diversity report
  36. 36. Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has. - Margaret Mead
  37. 37. All progress has resulted from people who took unpopular positions. Adlai E. Stevensson

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