UX research & prototyping change for diversity and inclusion in tech at @IXDA_Stockholm 2018.05.21in the lovely @backelite offices. Sign up at www.included.works, or @includedworks

1. UX research & prototyping change
for diversity and inclusion in tech.
IXDA Stockholm, 2018.05.21
Heidi Harman, Director of UX Research and CEO

2. AGENDA
1. Background
2. What is diversity and inclusion
3. Exploratory research
4. Prototyping
5. Failings and learnings

3. 1. Background

4. @heidiharman
IFL / Exec Education
Handelshögskolan i Stockholm
Bazooka
RunAlong.se + Vinnova 1M
Scrive UX and Country manager, UK
Nomad (Bali, Singapore, Poland, SF)
Lookback, San Francisco, Director of UX research
2006
2006 -09
2009-2011
GeekGirlMeetup.com
2011-2012
2013
2014-16
2017-
2004
Sweden
UK
SF
AustinIncluded Works, Director of UX research and CEO

5. @heidiharman
IFL / Exec Education
Handelshögskolan i Stockholm
Bazooka
RunAlong.se + Vinnova 1M
Scrive UX and Country manager , UK
Nomad (Bali, Singapore, Poland, SF)
Included Works, Director of UX research and CEO
2006
2006 -09
2009-2011
GeekGirlMeetup.com
2011-2012
2013
2014-16
2017
2004
Sweden
UK
SF
Austin
Lookback, San Francisco, Director of UX research

6. LND - SF - STHLM

7. GEEKGIRLMEETUP is an un-
conference for and by women
aiming to elevate women in
code and startups.

8. 17 Countries
24 Cities
Founded 2008

9. “Can you help me find a
female developer?”

10. Crowdsourced tech hiring for
diversity with revenue share.
www.included.works

11. 2. Diversity & Inclusion

12. Ex of Diversity & Inclusion?
https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inclusion-and-why-it-is-important-to-your-success/#8fb7b515f8f5
Diversity
is the who and the what: who’s
sitting around that table, who's
being recruited, who's being
promoted, who we’re tracking
from the traditional
characteristics and identities of
gender and ethnicity, and sexual
orientation and disability—
inherent diversity characteristics
that we're born with.
Inclusion
on the other hand, is the how.
Inclusion is the behaviors that
welcome and embrace diversity. If
you are a great leader for inclusion,
you have figured out how to
embrace and galvanize diversity of
voices and identities. If I could have
my wish, every leader would say,
“Where is the diversity in this
conversation?”

13. Ex of Diversity & Inclusion?
https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inclusion-and-why-it-is-important-to-your-success/#8fb7b515f8f5
Diversity
is the who and the what: who’s
sitting around that table, who's
being recruited, who's being
promoted, who we’re tracking
from the traditional
characteristics and identities of
gender and ethnicity, and sexual
orientation and disability—
inherent diversity characteristics
that we're born with.
Inclusion
on the other hand, is the how.
Inclusion is the behaviors that
welcome and embrace diversity. If
you are a great leader for inclusion,
you have figured out how to
embrace and galvanize diversity of
voices and identities. If I could have
my wish, every leader would say,
“Where is the diversity in this
conversation?”

14. https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inclusion-and-why-it-is-important-to-your-success/#8fb7b515f8f5
Toolen
“In the United Kingdom, greater gender
diversity on the senior-executive team
corresponded to the highest
performance uplift in our data set: for
every 10 percent increase in gender
diversity, EBIT rose by 3.5 percent.”
https://www.mckinsey.com/business-functions/organization/our-insights/why-diversity-matters

15. Toolen
Secondary data
“McKinsey’s research finds that
companies in the top quartile for gender
or racial and ethnic diversity are more
likely to have financial returns above
their national industry medians.”
https://www.mckinsey.com/business-functions/organization/our-insights/why-diversity-matters

16. www.included.works BETA

17. iOS developer at Company
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19. 3. Exploratory Research

20. Exploratory research is research conducted for a problem that has
not been studied more clearly, intended to establish priorities,
develop operational definitions and improve the
finalresearch design. Exploratory research helps determine the
best research design, data-collection method and selection of
subjects.

21. Toolen
Employee satisfaction.
(retention).
Benefits
of
diversity
and
inclusion
https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inclusion-and-why-it-is-important-to-your-success/#8fb7b515f8f5

22. https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inclusion-and-why-it-is-important-to-your-success/#8fb7b515f8f5
Toolen
Employee satisfaction.
(retention).
Company bottom line
through innovation.
Benefits
of
diversity
and
inclusion

23. https://www.forbes.com/sites/williamarruda/2016/11/22/the-difference-between-diversity-and-inclusion-and-why-it-is-important-to-your-success/#8fb7b515f8f5
Toolen
Employee satisfaction.
(retention).
Innovation & growth nation
(more tax, free education)
Company bottom line
through innovation.
Benefits
of
diversity
and
inclusion

24. https://monzo.com/blog/2018/04/12/gender-pay-gap
https://monzo.com/blog/2018/04/12/gender-pay-gap/
Today, Monzo’s median pay gap is 14.07%, down from 47.66% in 2017.

25. Apple
Pay equity is simply the right thing to do. We’ve achieved pay equity in
every country where we operate — women earn the same as men when you
factor in similar roles, markets, and performance. In the United States,
underrepresented minorities earn one dollar for every dollar white
employees earn.
Every year, we examine the compensation employees receive and make
adjustments where necessary to ensure that we maintain pay equity.
As part of our commitment to pay equity, we've stopped asking candidates
about their salary history in the United States and are in the process of
implementing this practice globally.
www.apple.com/diversity

26. www.apple.com/diversity

27. www.apple.com/diversity

28. What get’s
measured
get’s done

30. 4. Prototyping

31. “OH, NO WE
CAN’T DO THAT”

33. Learnings and key takeaways
• Keep exploratory research short (what
humans say is not what humans do)
• Focus on prototyping and testing live cases
• Fail fast, and iterate together with
stakeholders.

34. Failings and learnings

35. Next steps when exploratory
research doesn’t deliver
•When iterating, ask for help with mission/
vision.
•Invite stakeholders to explore value, create a
space to co-create
•Prototype, prototype, prototype.

36. May the inclusion be with you
Thank you
@heidiharman
@includedWorks
heidi@included.works

37. SUPORT INCLUSION
SIGN UP
www.included.works

38. Data of the Industry leaders
https://www.apple.com/diversity/
Download Employer Information Report EEO-1 for 2016
Document publicly available
https://diversity.google/
https://newsroom.fb.com/news/2014/06/building-a-more-diverse-facebook/
https://fbnewsroomus.files.wordpress.com/2014/06/facebook-eeo-1-report-2013.pdfReport EEO-1 for 2013
Diversity report

39. Never doubt that a small group
of thoughtful, committed
citizens can change the world;
indeed, it's the only thing that
ever has.
- Margaret Mead

40. All progress has
resulted from people
who took unpopular
positions.
Adlai E. Stevensson