[KMIS 2014 Fall Conference] Session E1 : Knowledge Management and Creativity 9:00 am -10:30 am, 12th Nov. @ KOFST(The Korean Federation of Science and Technology Societies) "The Influence of Social Affordance on Collective Creativity Emerged via Smart Platforms: Case Study of User Experience Modelling in Ecological Approach"

1. The Influence of Social Affordance on Collective Creativity Emerged via Smart Platforms : Case Study of User Experience Modelling in Ecological Approach
2014 Fall Conference
Korea Society of Management Information Systems
9:00 am Wednesday 12. Nov. 2014
Heejung Kwon, Ph.D.
Creative Innovation Research Center, Yonsei University

2. Introduction
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Team design thinking within a digital ecology framework is one of the most rapidly developing areas in design methodologies.
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It is highly combined to digital evolutions of technology, society, corporate ideas, and human values following to them.
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Team design thinking for the co-evolution that is backed up by digital networks and their complexity, requires a holistic approach to the three convergence phenomena ;
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the convergence of users and creators, the convergence of markets, and firms, and lastly the convergence of devices, and services. KSMIS 2014 Fall Conference @Creative Innovation Research Center 2

3. Research Background
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There are three major key components for interaction design; users, context, and behaviors.
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Who will use the devices, and services?
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In what context including cultural, social, relational, physical, and temporal variables, are they going to use?
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Finally what will they do with the devices, and service? KSMIS 2014 Fall Conference @Creative Innovation Research Center 3

4. Research Questions
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Team design thinking or collaborative design thinking
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should merge both analytic and synthetic functions of cognitive processes as a team, and it should build a design space, define design problems, and finally deliver problem solving results.
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In this paper, we focus on two focal points of collaborative design thinking
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“How it forms, and how it evolves.”
KSMIS 2014 Fall Conference @Creative Innovation Research Center 4

5. Theoretical Background
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Social Identity
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Co-experience environments of co-creation apparently compose and from virtual social identity that would be supported by SNS memory sharing procedures.
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Will to invest
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Monetary commitment
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Time and effort dedication
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Ecological HCI/UX Approaches
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Technology affordance
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Individual cognitive process and team design thinking KSMIS 2014 Fall Conference @Creative Innovation Research Center 5

6. Theoretical Background
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Basic Agent Model : Contagion & memory relations
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Damon Centola's Science paper, "The spread of behavior in an online social network experiment” : Topology of Network Nodes
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how image sharing among mass (density-related term) influences creativity in the participatory perspective. KSMIS 2014 Fall Conference @Creative Innovation Research Center 6

7. Design Process Team Meeting #7 @HCI Lab 7
Problem definition
Problem Solution
An Analytic sequence in which the designer determines all of the elements of the problem and specifies all of the requirements that a successful design solution must have.
A synthetic sequence in which the various requirements are combined and balanced against each other, yielding a final plan to be carried into production.

8. Game Rules Team Meeting #7 @HCI Lab 8
User Unit 1
User Unit 2
User
Unit 3
User Unit 4
……
Sharing Memories & Peership learning
Synchronous(Inworld) vs. Asynchronous(SNS) Media Effects
Visit
Visit
Visit
Visit
Invite
Invite
Invite

9. Social Game Proximity Team Meeting #7 @HCI Lab 9
Me (Avatar)
Build Area
Friends Zone

10. Agents on Design Thinking Platforms Team Meeting #7 @HCI Lab 10
Idea Initiator (Innovator)
Adaptor
Bridge
(Actor)
Bridge Object (Interface)
Output Score
Output Numbers
Likes
Follows
Output Score
Output Numbers
Likes
Follows
Diffusion of Innovation Model

11. Narratives for Creativity Team Meeting #7 @HCI Lab 11
Idea Initiator (Innovator)
Adaptor
Bridge
(Actor)
Bridge Object (Interface)
Make Stories()
reuse Stories()
Make stories() Reuse Stories()
Memory Sharing Mechanism

12. Adaptive Behaviors in Storytelling Networks KSMIS 2014 Fall Conference @Creative Innovation Research Center 12
Digital Ecology of Co-Experience
Group Cohesion
UX Quality
Will to Invest
Adaptation

13. Research Methods
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Longitudinal Group Simulation Study
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Two different working groups, which are representing each of technology oriented, and art oriented.
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Participants
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18 ( Male : 11 Female : 7)
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Age Range 18-21 Undergraduate Students
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Media Platform Setting
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Blog/Facebook/Pinterest/Github
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Duration : 12 weeks KSMIS 2014 Fall Conference @Creative Innovation Research Center 13

14. 2 Parallel Tracks KSMIS 2014 Fall Conference @Creative Innovation Research Center 14
Self Image > Narrative
Contextual Study
Conceptual Design
Sketches
Evaluation
Self Image > Narrative
Design Probes
Conceptual Design
Sketches
Evaluation
Engineering Track
Design Track

15. KAI KSMIS 2014 Fall Conference @Creative Innovation Research Center 15
Cognitive Style

16. Two Tracks KSMIS 2014 Fall Conference @Creative Innovation Research Center 16
IIT Blogroll
IID Blogroll

17. Ecological Approach to emergent system of co-experience KSMIS 2014 Fall Conference @Creative Innovation Research Center 17
Blog
Pinterest
Github
Blog
Pinterest
Github
IIT Cluster
IID Cluster
Loosely related in the Physical Space of UIC Campus

18. KAI Test Results KSMIS 2014 Fall Conference @Creative Innovation Research Center 18

19. KAI Test Results KSMIS 2014 Fall Conference @Creative Innovation Research Center 19

20. KAI Test Results KSMIS 2014 Fall Conference @Creative Innovation Research Center 20

21. KAI Test Results KSMIS 2014 Fall Conference @Creative Innovation Research Center 21

22. Next Steps KSMIS 2014 Fall Conference @Creative Innovation Research Center 22

23. Online Questionnaires KSMIS 2014 Fall Conference @Creative Innovation Research Center 23

24. Research Procedures KSMIS 2014 Fall Conference @Creative Innovation Research Center 24
Data set #1
Self Reported KAI
Data set #2
Conceptual
Design
+
Co-Creation
Data set #3 Measuring Innovativeness in the peer group
Data set #4
Measuring
UX Quality Between Groups
Behavioral Adaptation Measurements
UX Quality
Subjective Adaptation
Measurements

25. Emergent Activities on Pinterest Boards KSMIS 2014 Fall Conference @Creative Innovation Research Center 25

26. Adaptation to Co-Creation Effect KSMIS 2014 Fall Conference @Creative Innovation Research Center 26

27. Adaptation to Co-Creation Effect KSMIS 2014 Fall Conference @Creative Innovation Research Center 27
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28. The Group Difference of Co-Creation KSMIS 2014 Fall Conference @Creative Innovation Research Center 28

29. The Group Difference of Co-Creation KSMIS 2014 Fall Conference @Creative Innovation Research Center 29
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30. Group Influence Analysis : One Way ANOVA KSMIS 2014 Fall Conference @Creative Innovation Research Center 30

31. Group Influence Analysis : One Way ANOVA KSMIS 2014 Fall Conference @Creative Innovation Research Center 31

32. Group Influence Analysis : One Way ANOVA KSMIS 2014 Fall Conference @Creative Innovation Research Center 32

33. Group Influence Analysis : One Way ANOVA KSMIS 2014 Fall Conference @Creative Innovation Research Center 33

34. Group Influences to UX Quality KSMIS 2014 Fall Conference @Creative Innovation Research Center 34

35. Group Influences to Will To Invest KSMIS 2014 Fall Conference @Creative Innovation Research Center 35

36. ANOVA KSMIS 2014 Fall Conference @Creative Innovation Research Center 36
**

37. ANCOVA KSMIS 2014 Fall Conference @Creative Innovation Research Center 37
Covariate
**

38. UXQ > WTI (Monetary) KSMIS 2014 Fall Conference @Creative Innovation Research Center 38
**

39. UXQ > WTI (The pledge amount) KSMIS 2014 Fall Conference @Creative Innovation Research Center 39
**

40. UXQ > WTI (Time and Effort) KSMIS 2014 Fall Conference @Creative Innovation Research Center 40
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41. Adaptation as a moderator (Group*Adaptation) KSMIS 2014 Fall Conference @Creative Innovation Research Center 41
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42. Hypothesis KSMIS 2014 Fall Conference @Creative Innovation Research Center 42
#
Hypothesis
Result
H1.
Adaptation positively influences to co-creative participation.
Supported
H2
Adaptation positively influences to UX quality.
Not supported
H3.
Group cohesion influences to UX quality satisfaction.
Supported
H4.
Adaptation moderates the group cohesion Influence to UX quality satisfaction effect.
Supported
H5.
UX quality positively influences to will to invest.
Supported
H5-1
UX quality positively influence to will to invest financially.
Supported
H5-2
UX quality gives a rise to the amount of pledged.
Supported
H5-3
UX quality positively influence to will to dedicate their own time and effort.
Supported

43. Adaptive Behaviors in Co-experience Ecology KSMIS 2014 Fall Conference @Creative Innovation Research Center 43
Group Cohesion
UX Quality
Will to Invest
Adaptation
**
*
n.s.
**

44. Conclusions
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The study investigated and explained how co-experience environment and co-creation activity form and evolve, and how the dynamics have emerged.
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The emergent characteristics of co-experience platforms are strengthened by group associations, and technology affordances of social identity embodiments ; symbolic, and functional interaction are furnished by co-experience attributes. KSMIS 2014 Fall Conference @Creative Innovation Research Center 44