To Whom Are You Speaking?

1. Target Audiences To whom are we speaking?

3. Men humor features and benefits non-intrusive shareable quick Toys

4. Momma

5. Bud

6. Women Household practical Luxury emotional Take time Impress other women

7. That Thing Your Hair Thinking About

8. Marina

9. Youth spontaneous rebellious original adventurous/thrill-seeking early adopters

10. Pioneers

11. Tweens Peer Pressure Followers of each other Followers of teens Self absorbed

12. Teens Original Opposite of adults Crave freedom and responsibility Concerned with peers Socially responsible Self absorbed

13. Collegiate Experimentaiton Learning about self Socially responsible Early adopters of technology Self absorbed

14. Activision

15. Early Workforce Worried about money Worried about future Worried about status Experimentation Early adopter Self-absorbed Very social

16. MFCEO

17. Married with children Family absorbed Work balance Less social at night conservative

18. The Force

19. Boomer freedom downsizing conservative disposable income desire youth

20. Harley

21. Senior physically limited restricted conservative discretionary spending

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