1. Mobile Marketing A.K.A. Cell Phones and Tablets (when they get cameras)

2. The Good Old Days

5. Voice-only cellular telephone standard

7. Allows for greater mobile phone penetration levels

9. Quick E-mail delivery

10. Smoother video streams

12. “anytime, anywhere" basis

14. Email

15. Image recognition

16. QR code recognition

17. Instant Messaging

18. Text Messaging

19. Organizational tool

20. Play Games

21. Utilize LBS – GPS and other tracking tools

22. Mass Storage Device

23. Music Playing Device

24. Camera

26. Statistics!

27. 82% of brands and agencies have plans to boost their mobile ad budgets in the next year. MediaPost’s Center For Media Research and digital research firm Insight Express,

28. The Third Screen Is Now The First 260,000,000 240,000,000 220,000,000 200,000,000 160,000,000 140,000,000 120,000,000 80,000,000 40,000,000 20,000,000 TV Households Mobile Subscribers Internet Households 80,000,000 114,800,000 250,000,000 Source – Nielsen and eMarketer 2008

31. 41 Source: Nielsen Mar 2008, RBC Investments Jan 2008, Net Applications Dec 2007

32. Mobile Is Personal 91% of mobile phone owners keep the phone within one meter 24 hours a day, 365 days per year 33%would rather lose wallet than phone Source – Morgan Stanley 2007; Nokia Survey

33. It takes an average of 26 hours for a user to (notice and) report a lost wallet yet if you lose a mobile phone, the average time to report it is 68 minutes Source – Unisys Survey; Nokia Global Survey

34. AXE – Time Sensitive SMS Fuses print + mobile advertising Copy: “To complete this ad, send “AXE” to 2345 after 9pm.”

35. A/R Augmented Reality

37. Geo Targeting

42. Click to Call

44. QR Coding

47. Gaming Starring Geo-Targeting

53. Amazon RemembersLooptBright KiteSCVNGR

56. Click to call

57. Widgets & Apps

58. Video, photos, content

61. Surveys

62. Text & wins

63. Coupons, commerce, games, etc.38

64. Buell MotorcyclesSperry TopsidersLagunitasMaximusIPABeer