Get your city ready for #GivingTuesday 2014 - lessons from Baltimore

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Get your community or city ready for a #GivingTuesday campaign in 2014. This presentation shares tips and lessons learned from the Baltimore campaign - BmoreGivesMore which raised $5M in a single day.

Regierungs- und gemeinnützige Organisationen

Ge#ng
your
City
or
Community
Ready
for
#GivingTuesday
2014
Lessons
from
Bal>more
Free
Guide:
bit.ly/LocalGuide
heather.fields@networkforgood.com
@network4good
Heather
Fields
“Quarterback”
BmoreGivesMore
Campaign
2013

Help
yourself!
bit.ly/LocalGuide
Contents
include
more
details
on:
• 11
key
strategies
for
a
successful
giving
days
• How
to
staff
a
Giving
Day
• What
to
do
aSer
the
Giving
Day
• Monthly
planning
and
recommenda>ons

Bal:more’s
#GivingTuesday
Campaign
• Campaign
to
be
the
most
generous
city
in
America
by
raising
$5M
for
Bal>more
causes
• Executed
by
dedicated
group
of
partners
• Supported
by
agile
marke>ng
team
• Convened
by
GiveCorps
• Made
it
all
about
inclusivity
and
welcomed
all
forms
of
generosity
…
It’s
not
too
late!
We
kicked
off
in
September.

#BmoreGivesMore
Results
• $5.7M
Raised!
• Led
by
top
Bal>more
nonprofits
• Hundreds
of
local
nonprofits
par>cipa>ng
• Supported
by
community-‐oriented
small
businesses
• Media
push
by
partners
and
Mayor’s
office
resulted
in
dozens
of
news
ar>cles

2.
Engage
the
Establishment
It’s a young movement, but the establishment is a
key partner! Promote them at key moments.

Easy
for
public
officials
to
rally
around
big,
feel-‐good
goal.
Our
mayor,
Stephanie
Rawlings-‐Blake,
was
a
key
social
ambassador.

6.
Be
crea:ve…and
social
Stories,
images,
video,
events

7.
Be
Contagious
Weekly,
SHAREABLE
content
Donors
Partners
Large
NPOs
Small
NPOs
Ambassadors
Media
Volunteers
2
Hints:
COPE
-‐
Create
Once;
Publish
Everywhere
Avoid
the
informa:on
firehose!

9.
Play
games.
Encourage
compe::on.
Challenges
Fundraising
Teams
Matching
Funds

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Get your city ready for #GivingTuesday 2014 - lessons from Baltimore

1. Ge#ng your City or Community Ready for #GivingTuesday 2014 Lessons from Bal>more Free Guide: bit.ly/LocalGuide heather.fields@networkforgood.com @network4good Heather Fields “Quarterback” BmoreGivesMore Campaign 2013

2. Help yourself! bit.ly/LocalGuide Contents include more details on: • 11 key strategies for a successful giving days • How to staff a Giving Day • What to do aSer the Giving Day • Monthly planning and recommenda>ons

3. Bal:more’s #GivingTuesday Campaign • Campaign to be the most generous city in America by raising $5M for Bal>more causes • Executed by dedicated group of partners • Supported by agile marke>ng team • Convened by GiveCorps • Made it all about inclusivity and welcomed all forms of generosity … It’s not too late! We kicked off in September.

4. #BmoreGivesMore Results • $5.7M Raised! • Led by top Bal>more nonprofits • Hundreds of local nonprofits par>cipa>ng • Supported by community-‐oriented small businesses • Media push by partners and Mayor’s office resulted in dozens of news ar>cles

5. Dedicated Campaign Site

7. 1. Set a big goal!

8. 2. Engage the Establishment It’s a young movement, but the establishment is a key partner! Promote them at key moments.

9. Easy for public officials to rally around big, feel-‐good goal. Our mayor, Stephanie Rawlings-‐Blake, was a key social ambassador.

10. 3. A passionate leader & team

11. 11 4. Brand your campaign

12. 12 5. Amplify through “hubs”

13. 6. Be crea:ve…and social Stories, images, video, events

14. 7. Be Contagious Weekly, SHAREABLE content Donors Partners Large NPOs Small NPOs Ambassadors Media Volunteers 2 Hints: COPE -‐ Create Once; Publish Everywhere Avoid the informa:on firehose!

15. 8. Engage other community partners

16. 9. Play games. Encourage compe::on. Challenges Fundraising Teams Matching Funds

17. 10. Build a parking lot 5

18. 11. Celebrate, thank, celebrate.

19. Help yourself! bit.ly/LocalGuide Contents include more details on: • 11 key strategies for a successful giving days • How to staff a Giving Day • What to do aSer the Giving Day • Monthly planning and recommenda>ons