Sustainability and the Consumer - LOHAS

Lifestyles of Health and Sustainability Lifestyles of Health amd Sustainability Professor Hector R Rodriguez School of Business Mount Ida College

Sustainability is the Foremost Current Cultural Shift

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[object Object],Source: The 2008 LOHAS Consumer Trends Database National Market Institute Survey

[object Object],Source: The 2008 LOHAS Consumer Trends Database Awareness is Increasing

[object Object],Corporations Should be Doing More Source: The 2008 LOHAS Consumer Trends Database

[object Object],Source: The 2008 LOHAS Consumer Trends Database Consumers are Willing to Reward Leaders

[object Object],Source: The 2008 LOHAS Consumer Trends Database Barriers Remain

[object Object],[object Object],Establishing Credibility Source: The 2008 LOHAS Consumer Trends Database

Target Consumers - Consumer Segmentation Model

[object Object],Key LOHAS Characteristics

LOHAS are Predictors of Future Behavior

LOHAS Example: Organic Foods Source: The 2008 LOHAS Consumer Trends Database

What is Next? Packaging Attributes Source: The 2008 LOHAS Consumer Trends Database

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusion

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