Twilio's Danielle Morrill on Developer Content Marketing

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In this Heavybit Speaker Series Presentation, Twilio's Danielle Morrill discusses some of the developer content marketing tactics she used to grow Twilio's community from day one. Danielle Morrill first joined Twilio in March 2009 as Director of Marketing and first employee, with the mandate to acquire customers and build the developer community. She grew Twilio's community from a few hundred to more than 100,000 developers and changed the way developer evangelism is done with a distributed international team. Previously she served as Community Manager at Pelago. Danielle is currently co-founder & CEO of Mattermark, providing analysis and insight on startups from around the world. Video available here: http://www.heavybit.com/library/developer-marketing/video/2013-10-22-danielle-morrill

Engaging Developers
with Content
Danielle Morrill
October 2013 @ Heavybit

About me
• Mattermark – Founder
• Twilio – Director of Marketing, Employee #1
• 500 Startups – Mentor
• Startup Weekend – Board Member
• @DanielleMorrill
• daniellemorrill.com

Engaging Developers

Engaging Developers
What's worth writing about?

Engaging Developers
What's worth writing about?
Mind like a student

Engaging Developers
What's worth writing about?
Mind like a student
Distribution

Engaging Developers
What's worth writing about?
Mind like a student
Distribution
Re-using Content

Engaging Developers
What's worth writing about?
Mind like a student
Distribution
Re-using Content
Metrics & Expectations

JFDI
www.mattermark.com
www.daniellemorrill.com

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1. Engaging Developers with Content Danielle Morrill October 2013 @ Heavybit

2. About me • Mattermark – Founder • Twilio – Director of Marketing, Employee #1 • 500 Startups – Mentor • Startup Weekend – Board Member • @DanielleMorrill • daniellemorrill.com

3. Engaging Developers

4. Engaging Developers What's worth writing about?

5. Engaging Developers What's worth writing about? Mind like a student

6. Engaging Developers What's worth writing about? Mind like a student Distribution

7. Engaging Developers What's worth writing about? Mind like a student Distribution Re-using Content

8. Engaging Developers What's worth writing about? Mind like a student Distribution Re-using Content Metrics & Expectations

9. JFDI www.mattermark.com www.daniellemorrill.com