WordPress and RSS

1. Take Control of your WordPress RSS
RSS:
Quietly working behind the scenes since 2000.
Heather Solos @heathersolos

2. What is RSS
• Created in 2000
• Rich Site Summary
RSS 0.92
• Real Simple
Syndication
RSS 1.00 & 2.00
• XML
• eXtensible Markup
Language

3. XML vs. HTML
• Carries data
• Readers,
aggregators,
or your own site
• Displays data
• Browser friendly by
default

4. Control your readership
• You need to control your subscribers.
– Good www.example.com/feed
feeds.example.com/example
– Bad feeds.feedburner.com/example
feeds.feedblitz.com/example
Users should always subscribe to your feed on
your domain.

5. WordPress Feeds
• Categories
• Tags
• Authors
• Combinations

6. Automation Made Easy
IFTTT
If This Then That
Feed updates
creating an action

7. JetPack
Automates
social
Post – Email

8. MailChimp
• Free up to 2k subs
• Limit 12k emails per month

9. FeedBlitz
• Ask me in person or visit
• FeedBlitz.com/pricing