The document describes various corporate sponsorship packages for the 2014 U.S. Army All-American Bowl, including platinum, gold, silver, and bronze levels. The platinum package costs $10,000 and includes radio commercials, public address announcements, tickets, and other marketing benefits. Over 200 events surround the annual bowl game week. Statistics on the bowl game's television viewership, attendance, and social media following are also presented. Contact information is provided for those interested in the sponsorship opportunities.
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2014 Corporate Sponsorship Packages
1. CORPORATE
SPONSORSHIP PACKAGES
At the Alamodome,
San Antonio, TX
Saturday, January 4, 2014
Produced by All American Games, a Sports Marketing Company
www.usarmyallamericanbowl.com
2. The U.S. Army All-American Bowl (USAAB)
is recognized as the premier high school all-
star game in the nation. The Bowl has
expanded in recent years to become the
nation’s largest celebration of the tradition of
high school football and now includes top-
notch high school marching band members,
band instructors, athletes, coaches,
cheerleaders and loyal fans.
2
U.S. Army All American Bowl
3. Each year there are over 200 events that
surround the game and are part of Bowl Week
including:
Selection Tour
Marching Band
FBU (Foot Ball University)
Camps
National Combine
Coaches Academy
Skills Challenge
Eat-Off-Competition
Welcome BBQ
Rotary Awards Dinner
Riverwalk Boat Parade
Cheerleading Competition
Army Strong Zone
Bowl Game
Bowl Week Games
The Autograph Zone
and so much more. . .
Each year there are over 200 events that
surround the game and are part of Bowl Week
including:
Selection Tour
Marching Band
FBU (Foot Ball University)
Camps
National Combine
Coaches Academy
Skills Challenge
Eat-Off-Competition
Welcome BBQ
Rotary Awards Dinner
Riverwalk Boat Parade
Cheerleading Competition
Army Strong Zone
Bowl Game
Bowl Week Games
The Autograph Zone
and so much more. . .
3
Bowl Events
4. 4
Awards Dinner
Venue: Alamodome, San Antonio, TX
13 Years running
209 Draft Picks
14 BCS Bowl MVP’s
18 Super Bowl Champions
2,000,000 + Television Viewers (NBC- Live)
40,000 + Game Attendees
53% of Game Attendees are native to the big four: San
Antonio, Dallas, Houston and Austin
274,233 Website Hits (Sept. – Jan.)
www.usarmyallamericanbowl.com
170 + Media Credentials
2013 Statistics
5. Social Media FAQ’s Survey asked: Where did you
get the information about the
game?
57.66% Website
36.50% Friends and family
31.39% Other
29.20% Facebook 17.52%
Online search
16.79% Twitter
6.57% Newspaper
Statistics are from Bowl week only (Dec 29 – Jan 6, 2013)
Likes + Comments + Shares = 12,539
New page likes = 2,113
Total Reach = 196,730
Mentions + Retweets = 5,868
#ArmyBowl was the No. 3 trending topic
Followers gained = 2,591
Photos + likes + comments = 4,986
Followers Gained = 698
New Videos = 15
Total Views = 71,014
Click to View Official Pages:
Facebook
Twitter
YouTube
Instagram (APP):
ArmyAllAmericanBowl
6. 6
• Two (2) 30-second radio commercials on local radiocast of
2014 U.S. Army All-American Bowl
• Four (4) 10-second public address announcements/video wall
logo spots during the 2014 U.S. Army All-American Bowl
• Full-page ad in 2014 U.S. Army All-American Bowl Game
Program
• Recognition in Army Strong Zone outside the Alamodome
• Company logo displayed on U.S. Army All-American Bowl
website (www.usarmyallamericanbowl.com)
• Signage displayed at 2014 U.S. Army All-American Bowl Host
Hotel (Signage provided by sponsor)
• One (1) eight-foot table set-up in Alamodome on concourse
level for product display, per Alamodome approval
• Opportunity for company employees/customers’ kids to be ball
carriers
• Game Day Suite & Catering (for up to 25 people) at USAAB
• Fifty (50) premium mid-field reserved tickets for USAAB
• Five Hundred (500) general admission ticket vouchers
Platinum Sponsorship
7. 7
• Two (2) 15-second radio commercials on local radiocast of
2014 U.S. Army All-American Bowl
• Two (2) 10-second public address announcements/video
wall logo spots during the 2014 U.S. Army All-American
Bowl
• Half-page ad in 2014 U.S. Army All-American Bowl Game
Program
• Recognition in Army Strong Zone outside the Alamodome
• One (1) eight-foot table set-up in Alamodome on
concourse level for product display, per Alamodome
approval
• Game Day Suite & Catering (for up to 25 people) at
USAAB
• Twenty-five (25) premium mid-field reserved tickets for
USAAB
• Three Hundred (300) general admission ticket vouchers
Gold Sponsorship
8. 8
• Two (2) 15-second public address announcements/video
wall logo spots during the 2014 U.S. Army All-American
Bowl
• Half-page ad in 2014 U.S. Army All-American Bowl Game
Program
• Signage displayed at 2014 U.S. Army All-American Bowl
Host Hotel (Signage provided by sponsor)
• One (1) eight-foot table set-up in Alamodome on
concourse level for product display, per Alamodome
approval
• Two Hundred and Fifty (250) general admission ticket
vouchers
Silver Sponsorship
9. 9
• Two (2) 30-second radio commercials on local radiocast
of 2014 U.S. Army All-American Bowl
• One (1) 10-second public address announcements/video
wall logo spots during the 2014 U.S. Army All-American
Bowl
• Half-page ad in 2014 U.S. Army All-American Bowl
Game Program
• Five Hundred (500) general admission ticket vouchers
Bronze Sponsorship
11. 11
Heather Harrington
Proterra A D V E R T I S I N G
5055 Keller Springs Road, Suite 560
Addison, Texas 75001
Phone: 972-732-9211 X110
E-Mail: Heatherm@proterraadvertising.com
For more information
WWW.USARMYALLAMERICANBOWL.COM
WWW.PROTERRAADVERTISING.COM