Thank you for taking time to look at these slides. I prepared them for an ALDE workshop… but woke up with a fever and cough that prevented me from attending. I’ve posted these online instead. Hope sharing what I believe about how to use these tools is somewhat helpful and interesting.

1. Thoughts on Social Networking: How one fundraiser is using online tools to find and build relationships Heather Riddle Vice President for Advancement Concordia University, St. Paul Minnesota

2. The Flounder—and our potential to adapt In its life cycle, an adult flounder has two eyes on one side of its head, where at hatching one eye is located on each side of its head. One eye migrates to the other side of the body as it grows from larval to juvenile stage when the flounder changes its habits and camouflages itself by lying on the bottom of the ocean floor If a flounder can move an eyeball from one side of its head to the other we can learn how to use social media

3. The Ocean Floor is Coming

4. From The Razor Fish Social Influence Marketing Reporthttp://fluent.razorfish.com/publication/?m=6540&l=1

5. What am I doing online? Social networking is my hobby. It is not my job, strategy, tactic, goal. In this presentation I describe what I’m doing… I’m not prescribing what every fundraiser should do. I’m most interested in social networking between individuals rather than by the institution

6. I believe… There is no meaningful difference between using Twitter, Facebook, LinkedIn, the phone on my desk, the phone in my pocket, email or a pen when it comes to engaging, cultivating and soliciting donors.

7. Bottom Line? As Vice President I’m primarily a fundraiser, I focus on the bottom line A tool created by Fast Company estimated in early October that my online social network is worth $151.60 I enjoy testing and I enjoy a challenge… how accurate do you think Viral Loop’s estimate was?

8. Most important ideas Credible voice-more engaging, personal, humble, authentic, participatory than our traditional material Give and take-social networking is symmetrical, two-way communication

9. Twitter One account that is clearly me 2-3 work-related posts a day Connecting with LCMS pastors One goal is to build a network of LCMS friends across the country who know me and about my work at Concordia St. Paul Another goal is to keep my ear to the tracks to know more about what is happening in LCMS churches

10. Twitter

11. TweetDeck

12. Campus Tweet

13. LinkedIn My profile/resume including what I’m reading, my recent presentations, and my tweets A Concordia St. Paul group with RSS feeds pulling in news from the CSP Web site A weekly alert for anyone with “Concordia” who makes an update that I use to send “In mails” to invite people to join our group

14. LinkedIn Searches

15. LinkedIn Profile

16. LinkedIn Group

17. Facebook My profile gets 1-2 posts a day that are a combination of work and personal stuff I believe (especially in major and planned gift work) in “weaving” together personal and professional relationships Facebook friends lists are key to effective management Privacy settings allow for some boundaries if needed

18. Facebook Profile

19. Facebook Lists

20. Facebook Settings

21. Facebook Best Practices http://www.diosacommunications.com/facebookbestpractices.htm

22. Social Networking Tools Time—real relationships are 24/7 I think you need asmart phone—I’m using an HTC Touch and Sprint http://www.tweetdeck.com/ http://futuretweets.com (I don’t use this or recommend it but it is out there) http://ping.fm/

23. Learn more…and keep learning http://www.computerworld.com/s/article/9127747/Twitter_Etiquette_Five_Dos_and_Don_ts http://www.theagitator.net/ http://www.donorpowerblog.com/ http://givinginadigitalworld.org/ http://www.onlinefundraisingblog.com/ http://tacticalphilanthropy.com/ http://mashable.com/ http://www.crowinfodesign.com/downloads/twitter_beginners.pdf http://adecon101.blogspot.com/2009/03/100-twitter-tools-to-help-you-achieve.html http://www.bnet.com/2435-13731_23-0.html “Nurturing Sales Leads”

24. Back to the Bottom Line… Viral Loop estimated my social network value at a measly $151.60 I created a Facebook Cause to Fund Scholarships at Concordia and reached out to my network

25. And I REACHED…

26. And Our Bottom Line = $485

27. Thank You Thank you for taking time to look at these slides. I prepared them for an ALDE workshop… but woke up with a fever and cough that prevented me from attending. I’ve posted these online instead. Hope sharing what I believe about how to use these tools is somewhat helpful and interesting. What do you believe? http://twistori.com/#i_believe