The HMC has partnered with PepsiCo to create a Pitch Competition with a real contract and $15K at stake. Chicago’s best mobile minds will compete to create campaigns that best demonstrate the power of mobile to reality. The finalists will pitch live at 5pm and the winner will be announced at the end. This morning briefing will provide, to the Summit audience, the details of the challenge.

1. Produced by the Heartland Mobile Council
Mobile
Barbara Liss, Quaker/PepsiCo
@chicagobliss; @quaker
Event hashtag #MobiU2013

2. #MobiU2013, @chicagobliss @quaker
Everyone loves Rice-A-Roni.

3. #MobiU2013, @chicagobliss @quaker
Well, almost everyone.

4. #MobiU2013, @chicagobliss @quaker
We made big changes.

5. #MobiU2013, @chicagobliss @quaker
The mobile challenge. Our brief.
• Wow us
• Change brand perception and/or drive purchase intent.
• Hit target consumer
•
Focus on key markets in CA, such as SF, LA, and the SJ Valley.
• Be measureable
• $15,000 budget or prize. Your call.

6. #MobiU2013, @chicagobliss @quaker
Our judging criteria:
• Is it executable?
• Does it improve brand
perception/modernize Rice A Roni
and/or drive purchase
• How creative or unique is it?
• Is it measureable?
25%

7. #MobiU2013, @chicagobliss @quaker
Our judging criteria:
• Is it executable?
• Does it improve brand
perception/modernize Rice A Roni
and/or drive purchase
• How creative or unique is it?
• Is it measureable?
25%