A discussion of the drivers and barriers facing people engaging with health via mobile platforms, through the lens of New Yorkers' public health.

1. Mobile Health
HEALTH | TECH | FOOD
Jane Sarasohn-Kahn, MA, MHSA
THINK-Health and Health Populi blog
8 February 2011
THINK-Health

2. Heed the Words of Thomas Jefferson
Liberty is to the
collective body, what
health is to every
individual body.
Without health no
pleasure can be tasted
by man; without liberty,
no happiness can be
Resveratrol inside!
enjoyed by society.
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3. DIY Life
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4. Health is the New Green
Every industry is expected to engage in health
90% 90% 89%
88%
86%
83%
82% 82% 82% 77%
Bio/Pharma Health Food/ OTC/ Media/ Insurance Consumer Brewing/ Retail Banking/
& Medical Providers Beverage Personal Entertain. Tech Spirits Finance
Care
Source: 2010 Edelman Health Engagement Barometer
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5. The Personal Health Ecosystem
Source: THINK-Health, adapted from Institute for the Future
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6. JSK’s Personal Health Ecology
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7. DIY Health
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8. Mobile – The New Wellness Delivery Channel
BJ Fogg-Marry, not only adopt!
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9. 1 in 4 Americans Lives in a Wireless-Only Household
Adults Living in Households With Only Wireless Telephone
Service, 2005-2010
Source: CDC/NCHS, National Health Interview Survey. Adults are aged 18 years and over.
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10. 1. Have a regular doctor
2. Be tobacco-free
3. Keep your heart healthy
4. Know your HIV status
5. Get help for depression
6. Live free of alcohol & drugs
7. Get checked for cancer
8. Get the immunizations you
Policy for a need
Healthier 9. Make your home safe and
healthy
New York City 10. Have a healthy baby
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11. Drivers of Mobile Health Adoption
Information-
gathering
Consumerism/ Project-
Managing managing
health finances health
Immediacy,
access, Transparency
Networking
convenience
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12. Barriers to Mobile Health Adoption
Consumer Confused, Physician
incentives overwhelmed incentives,
engagement
Lack of
Disempowered engagement Chronically ill,
complicated
regimens
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13. Mobile Health – A New York State of Mind
Some Ideas to Kick Off…
How can mobile health tools…
• Bridge the gap of health disparities among foreign-born populations living in
NYC?
• Encourage safe sex in the city?
• Keep kids with asthma out of the revolving hospital ER door?
• Support caregivers of aging loved ones who live in another boroughs?
• Help people carry-out healthy food?
• Nudge kids with phones to self-ration sugar-filled drinks?
• Remind people to get flu shots (to address low vaccination rates in NYC)?
• Motivate New Yorkers to get fit?
• Get tobacco free in N-Y-C?
• Support pregnant New Yorkers to maximize the health of their babies?
• Help New Yorkers deal with the blues? (depression)
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14. Jane Sarasohn-Kahn, MA (Econ.), MHSA
Health Economist and Management Consultant
THINK-Health
jane@think-health.com
www.think-health.com
www.healthpopuli.com Blog
@healthythinker Twitter
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