1. Palo Alto Medical Foundation
linkAges™ Developer Challenge
Leveraging Data to Connect Community
June 25, 2014

2. On Today’s Call
Martin Entwistle
Executive Director
Druker Center for Health Systems Innovation
June 25, 2014

3. Agenda for Today’s Meeting
An Introduction to “linkAges™ Developer Challenge
“Leveraging Data to Connect Community”
• 3 month Developer Challenge – Kicked-off June 11th
• Deep-dive Workshop, Sunnyvale, CA – July 1st
• Submissions Close – September 8th
• Short-list 5 Finalists – September 22nd
• Judging Event – October 11th
Q&A About the Challenge
June 25, 2014

4. linkAges™ Developer Challenge
Partnership between Palo Alto Medical Foundation
a large, not-for-profit integrated health-care
provider located in Silicon Valley, and Health 2.0

5. The Innovation Center acts to catalyze, invent,
and deploy breakthrough innovations in
wellbeing that enable PAMF to fulfill its vision as
a health partner for the people and communities
it serves.
We apply a human-centered design approach and
leverage technology as an enabler to create scalable
solutions that address the pressing health challenges
of our time.
Druker Center for Health Systems Innovation

6. The Problem to Solve - Successful Aging
in Seniors
“The hard thing about
getting old is that your
world dies before you do.”
Lonely, Isolated and at Risk!
June 25, 2014

7. Successful Aging – a Significant Challenge
• Aims and Objectives
– Seniors wish to age independently; in homes and
communities.
– Loneliness and quality of life significantly impact health
• Large Scale Problem
– 10,000 Baby Boomers in the U.S. turn 65 daily
– By 2030 1 in 4 residents of Santa Clara County will be over 60
June 25, 2014

8. Successful Aging – a Significant Challenge
• Barriers
– Array of challenges; complex health issues, social isolation,
and difficulty accessing support and resources
– Health service for seniors - fragmented, high cost, and
suboptimal outcomes
– Breakdown in community and families scattered across the
Nation
• Impact on Families and Caregivers
– Family and friends are the sole caregivers for 78% of seniors
– Annual economic impact of caregiving : $17.1 to $33.6 billion
June 25, 2014

9. Disruptive Innovation Through Human
Centered Design

10. Ethnography – Identifying the Problem to
Solve
Unsupported and at Risk
Trapped in Suburbia!
June 25, 2014

11. – Dynamic, Integrated System to
Support Successful Aging
• Shift from focus on responses to crises and treating
an acute health event
• Shift to systems that enable seniors to age
successfully in the community
• Drive community support for individuals at home
• Change the health behaviors of individuals
• Enable preemptive action through signal detection
• Expand horizons
• Support the Caregivers
• Support and care in the context of an individual’s life

12. 1
2 4
3linkAges Profile
linkAges Connect
linkAges List
linkAges TimeBank
Capturing your needs
and interests to identify
personalized resources
and services.
Discovering elder-friendly
services and resources through
community-generated reviews.
Proactively detecting
changes in an elder’s
physical and social
health status.
Building community
and social
engagement through
neighborly service
exchange.
linkAges™ a Dynamic, Community Focused
System to Support Successful Aging

13. linkAges Senior Personal Profile – Capturing Social
Situation, Needs, and Interests

14. linkAges Senior Personal Profile – Capturing Social
Situation, Needs, and Interests

15. Every hour of service that you
spend doing something for
another member earns you 1
hour (Time Dollar).
Everyone gets to contribute.
All contributions are valued
equally.
Builds intergenerational
relationships.
There can be 3 kinds of
members : Individuals,
Organizations (e.g. YMCA),
businesses (e.g. Red Rock
Coffee).
A community-based service exchange network which connects neighbors with
neighbors to exchange skills and interests and meet needs.

21. Offers and Requests Between TimeBank
Members – Take Place Online

23. Member
Account Page
Your Offers
Your Requests
Your Groups
Your Messages
Your Service History
About You
Your Calendar

24. LinkAges System – Designed to Build and
Sustain Community

25. Expanding Across
the Local
Communities

26. Driving
Connections
to Build
Community

27. 1
2 4
3linkAges Profile
linkAges Connect
linkAges List
linkAges TimeBank
Capturing your needs
and interests to identify
personalized resources
and services.
Discovering elder-friendly
services and resources
through community-
generated reviews.
Proactively detecting
changes in an
elder’s physical and
social health status.
Building community
and social
engagement
through neighborly
service exchange.
linkAges™ is Data Rich – How to Leverage the
Opportunity
June 25, 2014

28. Leveraging Data – Lateral Thinking
June 25, 2014
We Are Seeking Your
Creative Solutions!

29. linkAges™ Future State – Smart Access to
Personalized Connections

34. Driving Engagement & Building Community
Partnerships

35. YMCA Garden
Ythe
Community BBQ
Cooking Class
Red Rock Event
TimeBank
Growth

36. linkAges™ Developer Challenge
Leveraging Data to Connect Community
• Show creative approaches to mining, interpreting
and presenting the linkAges System data
– Engaging Users
– Tracking Community Growth
• We are looking for the optimal ways of automating
the process of matching service offers to requests
• Help identify and build the social connections that
expand the linkAges Community
• We seek solutions that focus on seniors and
caregivers, while respecting their privacy and
security

37. Submissions!
Visualizations to show growing connections within the
community of linkAges members
Matching the explicit and implicit needs of members
June 25, 2014

38. Available Resources
Restricted Data Set indicative of linkAges data
• TimeBank service listings
• Service exchanges between TimeBank members
• Representative pairs of matching service listing offers
and requests
• Profile questions
Available on signing Restricted Data use
Agreement
June 25, 2014

39. Submissions - Key Requirements
Text description of the solution
• Describe the submission, the data used, the problem
solved and the proposed method of deployment and
use
PowerPoint presentation of 10 – 15 slides
• Outline the solution and how it meets the goals of
the challenge
Functional working prototype
• Demonstrating the proposed solution’s capabilities
and functionality
June 25, 2014

40. Judging and Prizes
Judging criteria for the proposed solution
• Addresses one or more explicit problems; engaging users OR
tracking community growth (30%)
• Potential to have a material impact on the problem (25%)
• Innovation and creativity (20%)
• Socially acceptable (15%)
• Affordable, sustainable, & scalable (10%)
Prizes
• First $10,000, Second $5,000, Third $1,000
• Potential for winning team to work in PAMF accelerator for 6
months
June 25, 2014

41. Timeline
Kick-off!
• June 11th
Briefing Webinar
• June 24th
Deep-dive Workshop
• Silicon Valley July 1st
Submissions
• Deadline September 8th
• 5 teams present to judges Oct 11th
June 25, 2014

42. Deep-dive Workshop
Sunnyvale, CA – July 1st, 2014
Your chance to learn more and ask questions
– 4:00 – 8:00 pm Dinner Provided!
– The Developer Challenge Briefing
– Overview of the linkAges System
– Making a Successful Submission
– What Are the Problems to Solve in Leveraging
Data to Connect Community
– Q&A
Sign-up Online
June 25, 2014

43. The PAMF Innovation Center is looking for
expansive, outside-the-box thinking, so
this is a place for BOLDideas.
Unprecedented opportunity for teams to
demonstrate solutions and work in
partnership with a nationally recognized health
care provider.
Join This Challenge!
June 25, 2014

44. Create Connections &
Activate Community
Show us how!

45. Sign-up Now!
Contact:
Jennifer David, Health 2.0
jenniferd@health2con.com
Challenge Website:
http://bit.ly/pamfchallenge
Follow us on Twitter:
@pamfinnovation and @paloaltomedical
#linkAges