This presentation dives into the basics of how to leverage SEO and social media to increase your online visibility.

1. Welcome
Online Marketing Workshop:
Using SEO and Social Media to Increase Your
Online Visibility
© 2011 Headway Marketing, LLC

2. Online Marketing Workshop
Tanner Hobin
President, Headway Marketing LLC
http://headwaymarketing.com/
tanner.hobin@headwaymarketing.com
facebook.com/headwaymarketing
twitter.com/headwaystl
© 2011 Headway Marketing, LLC

3. Online Marketing Workshop
Agenda:
SEO
Facebook
LinkedIn
Q and A
Goal:
Answer the why and how
© 2011 Headway Marketing, LLC

4. Increasing Online Visibility
Why?
In a “me too” industry, you no longer sell your
services. You sell your self.
Fish where the fish are.
© 2011 Headway Marketing, LLC

5. Increasing Online Visibility
How?
Position your self (or brand) as an authority in the
industry by sharing your knowledge.
Stay active! Offer value to the community and over
time you’ll be rewarded.
© 2011 Headway Marketing, LLC

6. Understanding SEO
Think like Google bot...
© 2011 Headway Marketing, LLC

7. Understanding SEO
#1 - Links from related sites
Consistent keyword rich quality content
indexable (site:domain.com)
page title
meta description
headers
© 2011 Headway Marketing, LLC

8. Understanding Social Media
The 3 C’s of Social Media Marketing
Content
Not just text. This includes image, video and audio.
Community
A group of interacting organisms.
Conversation
Communication between multiple people.
© 2011 Headway Marketing, LLC

9. Facebook
Share, not just your status.
Be the page, if you have one take on the persona.
Be social, get out and comment on other pages.
Just ask for the “Like”!
© 2011 Headway Marketing, LLC

10. LinkedIn
More profile information = trust
Use keywords in your profile.
Customize your profile links.
Recommend others, and ask for recommendations.
© 2011 Headway Marketing, LLC

11. Finally, like most things...
The more you put in, the more you get out.
© 2011 Headway Marketing, LLC

12. Thank you!
Questions?
© 2011 Headway Marketing, LLC