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“Innovate With Information” While Adopting
Cloud, Your Way, At Your Own Pace
Hitachi Data Systems delivers secure, flexible, scalable
and easy-to-manage cloud storage infrastructures that
enable you to lower total cost of ownership, meet service
level agreements, and improve operational efficiency. We
also deliver fully managed cloud services so that you can
reduce costs, improve efficiencies, and pay for only what is
consumed. With Hitachi cloud solutions, you can leverage
a choice of cloud delivery models, including private, public
and hybrid. This selection allows you to achieve cost and
resource benefits of the cloud in a way that makes sense
for your business. As your content, data and analytics
needs grow, our cloud solutions will be there to grow
with them.
Hitachi Cloud Solutions
SOLUTIONPROFILE
Overview
The ever-increasing complexity of data centers and
the massive growth of data are taxing today’s data
centers. These increases, in turn, multiply the amount
of compute capabilities and resources required to store,
process, optimize and serve information back to end
users. As they have attempted to address these issues,
organizations have rapidly adopted virtualization. Now,
they are looking to cloud delivery service models to
reduce costs, increase flexibility, and improve their time
to market. Cloud’s ability to grow and contract storage
resources, in concert with business needs, can reduce
or eliminate upfront capital expenditure for underutilized
assets. It also minimizes operational expenses due to
continual data growth and management complexity. By
deploying cloud models and leveraging cloud-managed
services, organizations only pay for what they consume
and eliminate the day-to-day management tasks,
altogether.
Most organizations are experiencing massive growth
of data, such as business documents, files, computer
aided design (CAD), computer aided manufacturing
(CAM) and Web content. To address the growth, many
organizations have built large network attached storage
(NAS), Microsoft®
SharePoint®
and other application
environments that have become increasingly complex
to manage and costly to operate. Such environments
also take precious resources away from the most active
and frequently accessed data. For some organizations,
SOLUTION PROFILE
a majority of the data residing in primary
storage is either stale or not often needed
to support business operations or deci-
sion-making. This data requires constant
backup and management, which, in turn,
consumes more capacity and IT resources.
In addition, in many cases it resides on Tier
1 storage, causing the overall total cost of
ownership (TCO) for this environment to be
very high.
Therefore, many organizations are
challenged with:
■■ Cost of storing and managing stale data
on primary storage.
■■ Proliferation of file and SharePoint serv-
ers, both local and remote.
■■ Poor utilization.
■■ Uneven cost to value ratio of data and
storage.
■■ Increasing management costs and
complexity.
■■ Slowing performance of primary systems.
■■ Massive expansion of backup volumes
and shrinking backup windows.
Choosing the right cloud solution can
help organizations address these issues
by providing cost-effective, efficient and
well-managed storage options.
The Hitachi Vision on Cloud
Cloud is not a single product, but rather a
way to provide IT services. The Hitachi Data
Systems approach offers a comprehensive
set of solutions and service offerings. This
full selection allows you to choose the best
possible solutions to address your cloud
needs, at your own pace, while protecting
your existing investments.
Growing data needs demand solutions
that can provide storage and management
capabilities that are tailored to your specific
requirements (which may be linked to your
vertical industry, regulatory requirements, or
other factors). These solutions must also be
cost-effective and must be able to deliver
the reliability you need to support your
business. Ultimately, the cloud must enable
you to leverage your data and content to
create “intelligence” that supports business
decision-making.
The path begins with a highly efficient, vir-
tualized cloud infrastructure (see Figure 1).
It continues with a content platform that
separates data from the applications with
which it is linked. This separation makes
data “fluid” yet easily discoverable and
searchable, so it is available when needed,
regardless of where it physically resides.
The ultimate vision is of an “information
cloud” that supports the analytics you need
to extract real business value from your
data and content.
Hitachi cloud solutions give you a variety
of options to help manage the explosive
growth of unstructured content. These
solutions enable you to move legacy or
lower value file data to cloud storage. The
solutions use a private cloud model (located
within your firewall or hosted and managed
by HDS), or public and hybrid cloud options
delivered by HDS or its partners. Regardless
of the solution chosen, you can achieve the
cost and flexibility benefits of the cloud while
reducing either capital or operating expendi-
ture (capex or opex), or both.
Hitachi Platforms and
Technologies Enable Cloud
Solutions
At the heart of our cloud solutions are a set
of proven, cloud-enabled platforms that
support the unified, virtualized and distrib-
uted environments common in organizations
today. These environments form the foun-
dation for private, public and hybrid cloud
implementations. Two of these platforms
are particularly important for storing and
Figure 1. The Hitachi cloud solutions vision is to leverage infrastructure and content to derive
business insight.
managing data, content and files: Hitachi
Content Platform (HCP) and Hitachi Content
Platform Anywhere (HCP Anywhere).
Hitachi Content Platform Anywhere:
Enterprise-Ready, Safe, File Sync
and Share
HCP Anywhere is a fully integrated,
on-premises solution for safe, secure file
sharing and synchronization. Built from
end to end by Hitachi Data Systems, HCP
Anywhere is enterprise and Internet ready.
The software uses Hitachi Content Platform
object store to store, protect, share, sync,
secure and manage data in the most effi-
cient, easily scalable and highest-density
object storage platform.
End users simply save a file to their HCP
Anywhere folder and it will automatically
synchronize to all of their registered devices
and be available via popular Web brows-
ers. Once saved to the HCP Anywhere
folder, the file is protected, compressed,
single instanced, encrypted, replicated and
access controlled by the well-proven HCP.
Deployment and setup is easy. Administrators
can install HCP Anywhere onto HCP and
import user permissions via Microsoft Active
Directory®
. End users then can self-register
using their Active Directory credentials and
download the software for their particular
devices either from the user portal or from
the Apple iTunes store for iOS devices at
https://itunes.apple.com/app/id577511005.
3
Innovation is the engine of change,
and information is its fuel. Innovate
intelligently to lead your market, grow
your company, and change the world.
Manage your information with
Hitachi Data Systems.
www.hds.com/innovate
HCP Anywhere provides desktop appli-
cations for both Microsoft Windows®
and
Apple Mac platforms. End users download
the HCP Anywhere desktop applications
from the HCP Anywhere user portal. Once
they install the HCP Anywhere desktop
application on their computers, all other
users on the computer can use the applica-
tion. However, each user can access only
his or her own files. The desktop applica-
tion creates a special folder named HCP
Anywhere on the end user’s computer and
HCP Anywhere automatically synchronizes
the contents of this folder with the end
user’s other devices.
With HCP Anywhere:
■■ End users can store their work files with
full data protection and easy recov-
ery, and they can share the files with
access-controlled links that can expire.
■■ IT gets simplified administration with
built-in mobile device management,
auditing and full integration with Active
Directory.
■■ All files are stored deduplicated,
compressed and backup-free in an
on-premises object store.
■■ Organizations can reduce email storage
and network payloads by sending links
instead of attachments.
■■ File sync and share is easy to deploy
and manage.
■■ No end user training required.
■■ Works with existing IT practices
and processes.
■■ No backups needed.
■■ User self-service portal provided.
The HCP Anywhere mobile application
supports these mobile devices:
■■ Apple iPhone 5.
■■ Apple iPhone 4S.
■■ Apple iPad Mini.
■■ Apple iPad with Retina Display.
■■ Apple iPad 2.
The HCP Anywhere mobile application
requires the Apple iOS v6.x operating system.
Hitachi Content Platform: The Highly
Scalable Object Store for the Cloud
Hitachi Content Platform provides the
highly scalable and reliable enterprise-class
storage infrastructure as the core of Hitachi
cloud solutions.
HCP enables creation of an agile,
unstructured content environment with
general-purpose object stores that support
a variety of services. With its multitenant
object storage environment, HCP pro-
vides security and broad protocol support.
These features allow organizations to gain
the benefits of consolidation without com-
promising security or completely rewriting
critical applications. HCP securely segre-
gates data within different namespaces to
prevent unauthorized access.
HCP, as an online data repository, is a key
foundational element for Hitachi cloud
solutions. Some of its key cloud-enabled
features include:
■■ Large-scale multitenancy. Up to 1,000
separate tenants are supported, each of
which can be uniquely configured by a
subscriber.
■■ Massive scale. HCP offers up to 40PB
of storage, 80 nodes, 32 billion user
objects, and 15 million files per directory
on a single system, with the ability to add
nodes or storage without disruption.
■■ Representative state transfer (REST)
API support. Geographic dispersal and
replication are supported, as well as
data access based on namespaces, and
metadata querying.
■■ Custom metadata. HCP enables more
accurate content access. It provides the
meaningful information needed to effi-
ciently and intelligently process data and
apply the right object policies to meet
business, compliance and protection
requirements.
■■ Fixed content archiving. Using “write-
once, read-many” (WORM) storage
technology, HCP ensures that data in its
repository cannot be updated or modi-
fied. The data is therefore guaranteed to
be available unchanged when needed.
■■ Backup-free data protection and content
preservation. HCP is a true backup-free
platform. It protects content using a set
of sophisticated data preservation tech-
nologies (including replication, metadata
redundancy, and RAID protection).
With its flexible, modular design, HCP
allows administrators to scale up or down,
on demand, with petabyte scaling potential,
and avoid downtime associated upgrades
and scale changes.
With its flexibility, robust management and
cloud storage operations capabilities, and
strong support for multitenancy, HCP is a
truly “cloud ready” platform.
SOLUTION PROFILE
HDS Solutions for the
Private Cloud
Meet Today’s Storage Challenges
With Hitachi Technology
HDS provides private cloud solutions that
directly address today’s storage challenges
in a scalable, easily provisioned, pay-per-
use approach. By leveraging a private cloud
delivery model, organizations can reduce
costs, allow seamless access to tiered
data, simplify management and improve the
efficiency and longevity of their primary NAS
and SharePoint environments by:
■■ Moving legacy or lower value file data
to cloud storage.
■■ Aligning payment to consumption (only
paying for the storage that they consume
when they consume it).
■■ Eliminating the need for any resources to
manage the environment.
The solution provides integrated, fully
managed, usage-based services. These
services move legacy or lower-value
unstructured data into a cloud storage envi-
ronment located within an organization’s
data center (see Figure 2). The data stays
in the organization’s data center, but the
organization only pays for the storage that
is used on a monthly subscription basis.
Maintaining the data within the organiza-
tion’s environment ensures that existing
security methodologies are maintained. The
physical infrastructure in the organization’s
data center is remotely managed by Hitachi
Data Systems through a secure connection.
This remote management reduces manage-
ment overhead and provides the necessary
skills to optimize the storage environment.
Requests for new storage can be fulfilled
based on the policies set up front between
Hitachi Data Systems and the organization.
The storage is then remotely provisioned
and managed by Hitachi Data Systems.
Sophisticated Services Ease Your
Transition to the Cloud
HDS offers a number of cloud services
that allow organizations to tier multiple,
locally and remotely located NAS files and
SharePoint content to their resident cloud
infrastructure. Tiering may occur over a
local high-speed network [local area network
(LAN) or metro area network (MAN)], or over
the wide area network (WAN) in the case
or remote or branch offices. By deploying a
cloud service delivery model, organizations
are able to consume resources as a service
and pay only for those resources they use.
They can reduce the footprint of primary
storage systems and avoid the need for
tape backups. They can also gain capex
Figure 2. The Hitachi Data Systems private cloud solution moves legacy or lower value
unstructured data into a cloud storage environment located within the organization’s
data center.
and opex savings, simplify IT management,
and begin the path to a true information
cloud.
In addition, once the data has been tiered
to the cloud storage, Hitachi Data Systems
can provide advanced data protection
capabilities via replicated cloud storage.
This approach ensures that your data is
well protected and properly preserved. It
enables greater savings by eliminating the
need to make tape backups of infrastruc-
ture cloud data.
HDS offers 3 private cloud services that
organizations can take advantage of to
make best use of the benefits of their pri-
vate cloud storage solutions (see Figure 3):
■■ File Tiering. This service enables you to
move inactive or low priority files off of
your primary NAS environment and into
your private cloud store or to different
on-premise tiers if that is appropriate. File
access is achieved via primary NAS by
way of a stub file, which acts as a place-
holder, allowing you to maintain online
access to content. This service therefore
helps improve the performance and scal-
ability of primary NAS systems as well as
backup and restore times.
HDS provides private cloud
solutions that directly address
today’s storage challenges in
a scalable, easily provisioned,
pay-per-use approach. By
leveraging a private cloud
delivery model, organizations
can reduce costs, allow
seamless access to tiered
data, simplify management
and improve the efficiency
and longevity of their
primary NAS and SharePoint
environments.
5
Figure 3. Sophisticated cloud storage services enable greater optimization and efficiency for
several types of storage.
■■ Primary File Serving. Consumers of
cloud services can be widely distributed
geographically, even within a single
organization. Providing file storage in this
type of environment can be a significant
challenge, a very time-consuming and
expensive effort. This service delivers bot-
tomless, backup-free file serving “to the
edge,” providing both local cache so that
frequently accessed content can easily
be retrieved, and support for multiple
tenants and namespaces. In this way, the
cost and complexity of management and
backup for this type of environment can
be significantly reduced.
■■ Microsoft SharePoint Archiving.
SharePoint is a popular mechanism for
creating, managing and sharing con-
tent. Its wide use is considered to be a
significant contributor to the growth of
unstructured data in enterprises today.
This data growth can lead to Microsoft
SQL Server®
“overload” and SharePoint
environment “sprawl” that can lead to
compliance risk and reduced SharePoint
efficiency. This policy-based service
enables efficient storage, protection,
and management of SharePoint data,
resulting in a more efficient environment,
reduced cost of ownership, and control
over SharePoint data and metadata.
These services provide you with effective
on-ramps to leveraging a private cloud solu-
tion. They enable you to move and manage
your data in the cloud without having to
create these services yourself.
Services for Remote Storage
Management
Many organizations are looking to reduce
their management costs or lacking the
resources, staff or expertise to implement
and maintain their own storage infrastruc-
ture. Hitachi Data Systems can remotely
manage these infrastructures, providing
cost-effective best practice monitoring,
reporting and provisioning capabilities for
storage management. A comprehensive
set of remote storage management capa-
bilities with the ability to provision storage
as well as monitor the storage environment
helps organizations fill expertise and staff
gaps cost-effectively and quickly, with
greater organizational flexibility. The skilled
managed services staff from Hitachi Data
Systems gains secure access to an orga-
nization’s environment. This access may
be accomplished via VPN, Citrix or WebEx
connectivity as a remote user, based on the
organization’s security protocols. Essentially,
the HDS staff becomes an extension of the
organization’s IT resources. Hitachi Data
Systems works within the organization’s
remote working access policy, while adher-
ing to the relevant user administration policy
and procedures.
Because the private cloud solution is man-
aged exclusively for the organization on
their premises, the offering requires a mini-
mum commitment in order to sign up. Then,
the organization is billed monthly, based
on actual storage consumption. Integrated
reporting on the capacity and performance
of the cloud storage environment is also
provided.
HDS Solutions for the
Public Cloud
As organizations look to move their data to
the cloud, many begin with a private cloud.
This choice may be driven by a variety of
factors: They may wish to maintain greater
control of their applications and data, and
may possess the resources and skills to
build and maintain a private cloud infra-
structure. Regulatory issues may compel
them to keep their data in house if they
cannot find a public cloud provider that
can meet their requirements. Or, they may
already possess the capital assets they
need to build a private cloud and have a
financial incentive to continue their use.
For others, the public cloud may be a better
option. IT resources may be more scarce
or less skilled in areas needed to support
a private cloud. However, a public cloud
can help free up these resources to focus
on more business critical needs and efforts
focused more on innovation. Even those
organizations that first implement private
clouds may look into public cloud. As they
learn more about the regulatory, privacy and
security issues affecting their data, as well
as how and when their data is used, they
may determine that a public cloud can also
offer significant benefits. This “hybrid cloud”
approach may be the right fit where some
data and content simply should not leave
the data center.
In addition to providing private cloud solu-
tions, HDS also gives organizations a variety
of options to leverage the public cloud.
SOLUTION PROFILE
Hitachi Cloud Services, Delivered
by Hitachi Data Systems
Hitachi Cloud Services is an HDS owned
and managed, enterprise-level, public and
enterprise-to-cloud offering. It provides a set
of sophisticated cloud storage services as
well as REST API support to enable interop-
erability with enterprise applications. As with
other Hitachi cloud solutions options, HDS
provides offsite, public storage for the data
you send to the cloud using our proven
platforms. At the same time we support
easy, reliable access to the data, regardless
of your location.
Hitachi Cloud Services delivers the 3 services
described previously (File Tiering, File
Serving, Microsoft SharePoint Archiving).
These services are delivered in the form of
1 fully managed cloud service called Hitachi
Cloud Service for Content Archiving. This
service provides the ability to:
■■ Move content from primary storage into
cloud storage.
■■ Back up files stored remotely.
■■ Monitor performance, and address any
performance-related issues before they
impact your service level agreements
(SLAs).
■■ Return version files to the cloud once
they are changed.
■■ Handle on-demand capacity requests.
■■ Pay for service based on a fixed rate per
storage unit per month.
Hitachi Cloud Service for Content Archiving
lets you get maximum value from your data
while passing data management responsi-
bilities and infrastructure upgrades to Hitachi
Data Systems. It can be customized based
on your application archiving and content
requirements, and includes such value-added
content services as index and search across
multiple data types. Customization options
will expand in the future to include compute
and analytics capabilities. Make our enter-
prise-class archive-as-a-service model part
of a hybrid or public cloud strategy to reduce
costs, improve overall operational efficiencies,
and provide competitive advantage.
One of the most important features of
Hitachi Cloud Services is its support of the
REST API (see Figure 4). This API is part
of a Web-based architectural definition for
the interaction among, and behavior of,
clients and servers on the Web. For the
cloud, this means that applications and
other resources can interoperate based on
a well-defined API standard. Hitachi Cloud
Services leverage this API to provide an
on-ramp to the cloud, enabling its seamless
integration with popular enterprise applica-
tions. It also makes it easy to leverage the
cloud for your data by creating an efficient
mechanism for data movement and access.
Hitachi Cloud Services can play an import-
ant role in relieving the problem of storing,
managing and protecting increasing data
volumes. We target your most challenging
storage problems with integrated solutions
that eliminate upfront capex for underuti-
lized assets. And we minimize operational
Figure 4. Hitachi Cloud Services provide your on-ramp to the cloud.
7
AT A GLANCE: BENEFITS OF HITACHI CLOUD SOLUTIONS
expenses brought on by data growth and
management complexity.
Easily scalable to meet fluctuating capacity
needs, Hitachi Cloud Service for Content
Archiving delivers a “pay-per-use” model
that effectively aligns cost with the amount
of storage consumed.
Hitachi Cloud Services are available in the
U.S. through your HDS sales representative.
Hitachi Cloud Services Connection:
Cloud Infrastructure and Applications
Delivered to Small and Medium
Businesses Through the Channel
In APAC and EMEA, approximately 75% of
external storage revenue is entry and mid-
range. Small and medium-sized businesses
are users of these storage classes but there
is a rapid movement of these companies
to cloud computing. To meet the needs of
this important industry segment, HDS has
created Hitachi Cloud Services Connection.
With this program, HDS leverages its rela-
tionships with some of its Hitachi TrueNorth
Partners to bring a robust set of infrastruc-
ture and application capabilities to market.
Hitachi Cloud Services Connection is a
white-label program that enables our chan-
nel partners to deliver a comprehensive
cloud service catalog. The catalog is based
on Hitachi technology deployed in country
and managed by HDS remotely, to comple-
ment their existing HDS product offerings.
In this way, our channel partners are able to
solve customer business challenges with a
combination of on-premise Hitachi systems
and cloud services using Hitachi technology.
Hitachi Cloud Services Connection provides
the following services:
■■ Virtual Server and Storage. This infra-
structure-as-a-service (IaaS) option
offers virtual servers and storage with
elastic computing power and scalability,
designed to reduce cost of ownership
and upfront capex.
■■ Hosted Shared Desktop. This
enterprise-class desktop helps organiza-
tions reduce overall desktop operational
overhead and helps them streamline the
desktop application deployment and
upgrade process.
■■ Storage as a Service. This offering
provides an on-demand storage service
that can be accessed using the standard
CIFS or NFS protocols. It extends exist-
ing storage environments into the HDS
cloud using IP, a virtual private network
or private leased line connection.
■■ Online Backup. Combining advanced
technology to capture byte-level dif-
ferences with powerful compression
algorithms, this service supports the
efficient and secure backup of server or
desktop data to an offsite cloud.
■■ Disaster Recovery. This service com-
bines a number of next-generation
recovery technologies (including disk-
based recovery, application-aware and
continuous data protection, and WAN
optimization) to deliver cloud-based
disaster recovery to protect mission-
critical applications.
■■ File and Content Service. This service
offers a seamless, on-demand, scalable,
secure and backup-free storage solution
using Hitachi Content Platform. Email,
SharePoint and HDS cloud applications
are already integrated. We can assist the
channel partner to integrate independent
software vendor (ISV) applications or
customer applications using HCP APIs to
realize the full value of the content cloud.
■■ Software as a Service. Hitachi Cloud
Services Connection also offers applica-
tions that organizations need to run their
business. For example, the electronic
records management service provides an
application to create records, organize
them and manage workflow of these
documents through the organization.
The integration with HCP means we can
provide retention capabilities and meet
other compliance criteria. Other appli-
cation types are and will be provided by
HDS and partners.
Hitachi Cloud Services
can play an important role
in relieving the problem
of storing, managing and
protecting increasing data
volumes. We target your
most challenging storage
problems with integrated
solutions that eliminate
upfront capex for under-
utilized assets.
Benefits Description
Eliminate
Capital Expense
■■ Employ consumption-based pricing.
■■ Support unpredictable demand with “just in time” storage.
■■ Eliminate oversubscription of storage.
Reduce
Operating
Expense
■■ Move stale data to a fully managed environment.
■■ Improve efficiency and utilization of existing investment.
■■ Reduce amount of backup media, licensing and management
overhead required.
Improve
Primary Storage
Environment
■■ Reduce amount of storage on Microsoft SharePoint and pri-
mary NAS.
■■ Improve performance, scalability and manageability.
■■ Achieve better return on assets (ROA).
Improve
Backup
Performance
■■ Reduce amount of storage to be backed up.
■■ Improve backup and restore times.
© Hitachi Data Systems Corporation 2013. All rights reserved. HITACHI is a trademark or registered trademark of Hitachi, Ltd. TrueNorth and Innovate With Information are trademarks or
registered trademarks of Hitachi Data Systems Corporation. Microsoft, SharePoint, Active Directory, and SQL Server are trademarks or registered trademarks of Microsoft Corporation. All
other trademarks, service marks, and company names are properties of their respective owners.
Notice: This document is for informational purposes only, and does not set forth any warranty, expressed or implied, concerning any equipment or service offered or to be offered by
Hitachi Data Systems Corporation.
SP-042-D DG May 2013
Corporate Headquarters
2845 Lafayette Street
Santa Clara, CA 96050-2639 USA
www.HDS.com
Regional Contact Information
Americas: +1 408 970 1000 or info@hds.com
Europe, Middle East and Africa: +44 (0) 1753 618000 or info.emea@hds.com
Asia Pacific: +852 3189 7900 or hds.marketing.apac@hds.com
Depending on their specific needs, organi-
zations will want to choose among various
cloud delivery models and cloud services.
HDS provides that choice by delivering,
either directly or through partners, a com-
prehensive set of cloud solutions that bring
the benefits of the cloud to you, in a way
that makes sense for you.
For More Information
For more information regarding the capa-
bilities of Hitachi cloud solutions and how
they can support your data center, please
contact your Hitachi Data Systems repre-
sentative or visit www.HDS.com.
archival that organizations can use to create
their cloud-based implementations. As a
cloud service provider partner, the partner
maintains the hosting environment and
provides self-service capabilities for service
provisioning, subscription management,
and billing. Organizations can work directly
with HDS or with the cloud service provider
to acquire and use services, and pay for
only what they use.
Summary
Hitachi cloud solutions help organizations
manage the explosive growth of data and
content in their environments. They enable
organizations to move legacy or lower value
file data to cloud storage and only pay for
the storage that they consume, when they
consume it. By tiering inactive content to the
cloud, administrators can improve the per-
formance, efficiency, scale and longevity of
their primary storage environment in addition
to improving their backup and restore times.
From a financial perspective, organizations
can eliminate upfront capex and reduce
opex by simplifying their environment and
consuming storage as a service.
Hitachi Cloud Services Connection pro-
vides our channel partners with a quick
go-to-market offering of cloud services. By
using these services, they can avoid capex
and the risk of developing their own offer-
ings, as well as the opex of running them.
Small and medium-sized businesses then
get the solutions, enterprise-class features,
knowledge and experience they need to
leverage the advantages of cloud.
Hitachi Cloud Services Connection is being
deployed in select Asia-Pacific (APAC)
countries.
Hitachi Cloud Service Provider Program:
Added-Value Services From HDS and
Its Partners
Hitachi Cloud Service Provider Program is
designed to leverage the synergy between
leading data management technologies and
services capabilities of Hitachi Data Systems
and the cloud delivery, managed services,
and industry expertise of our select cloud
service providers. Together, we bring value-
added cloud services to customers.
The program is built on proven, reliable
HDS platforms and technologies that pro-
vide a foundation for content storage and

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Hitachi Cloud Solutions Profile

  • 1. “Innovate With Information” While Adopting Cloud, Your Way, At Your Own Pace Hitachi Data Systems delivers secure, flexible, scalable and easy-to-manage cloud storage infrastructures that enable you to lower total cost of ownership, meet service level agreements, and improve operational efficiency. We also deliver fully managed cloud services so that you can reduce costs, improve efficiencies, and pay for only what is consumed. With Hitachi cloud solutions, you can leverage a choice of cloud delivery models, including private, public and hybrid. This selection allows you to achieve cost and resource benefits of the cloud in a way that makes sense for your business. As your content, data and analytics needs grow, our cloud solutions will be there to grow with them. Hitachi Cloud Solutions SOLUTIONPROFILE Overview The ever-increasing complexity of data centers and the massive growth of data are taxing today’s data centers. These increases, in turn, multiply the amount of compute capabilities and resources required to store, process, optimize and serve information back to end users. As they have attempted to address these issues, organizations have rapidly adopted virtualization. Now, they are looking to cloud delivery service models to reduce costs, increase flexibility, and improve their time to market. Cloud’s ability to grow and contract storage resources, in concert with business needs, can reduce or eliminate upfront capital expenditure for underutilized assets. It also minimizes operational expenses due to continual data growth and management complexity. By deploying cloud models and leveraging cloud-managed services, organizations only pay for what they consume and eliminate the day-to-day management tasks, altogether. Most organizations are experiencing massive growth of data, such as business documents, files, computer aided design (CAD), computer aided manufacturing (CAM) and Web content. To address the growth, many organizations have built large network attached storage (NAS), Microsoft® SharePoint® and other application environments that have become increasingly complex to manage and costly to operate. Such environments also take precious resources away from the most active and frequently accessed data. For some organizations,
  • 2. SOLUTION PROFILE a majority of the data residing in primary storage is either stale or not often needed to support business operations or deci- sion-making. This data requires constant backup and management, which, in turn, consumes more capacity and IT resources. In addition, in many cases it resides on Tier 1 storage, causing the overall total cost of ownership (TCO) for this environment to be very high. Therefore, many organizations are challenged with: ■■ Cost of storing and managing stale data on primary storage. ■■ Proliferation of file and SharePoint serv- ers, both local and remote. ■■ Poor utilization. ■■ Uneven cost to value ratio of data and storage. ■■ Increasing management costs and complexity. ■■ Slowing performance of primary systems. ■■ Massive expansion of backup volumes and shrinking backup windows. Choosing the right cloud solution can help organizations address these issues by providing cost-effective, efficient and well-managed storage options. The Hitachi Vision on Cloud Cloud is not a single product, but rather a way to provide IT services. The Hitachi Data Systems approach offers a comprehensive set of solutions and service offerings. This full selection allows you to choose the best possible solutions to address your cloud needs, at your own pace, while protecting your existing investments. Growing data needs demand solutions that can provide storage and management capabilities that are tailored to your specific requirements (which may be linked to your vertical industry, regulatory requirements, or other factors). These solutions must also be cost-effective and must be able to deliver the reliability you need to support your business. Ultimately, the cloud must enable you to leverage your data and content to create “intelligence” that supports business decision-making. The path begins with a highly efficient, vir- tualized cloud infrastructure (see Figure 1). It continues with a content platform that separates data from the applications with which it is linked. This separation makes data “fluid” yet easily discoverable and searchable, so it is available when needed, regardless of where it physically resides. The ultimate vision is of an “information cloud” that supports the analytics you need to extract real business value from your data and content. Hitachi cloud solutions give you a variety of options to help manage the explosive growth of unstructured content. These solutions enable you to move legacy or lower value file data to cloud storage. The solutions use a private cloud model (located within your firewall or hosted and managed by HDS), or public and hybrid cloud options delivered by HDS or its partners. Regardless of the solution chosen, you can achieve the cost and flexibility benefits of the cloud while reducing either capital or operating expendi- ture (capex or opex), or both. Hitachi Platforms and Technologies Enable Cloud Solutions At the heart of our cloud solutions are a set of proven, cloud-enabled platforms that support the unified, virtualized and distrib- uted environments common in organizations today. These environments form the foun- dation for private, public and hybrid cloud implementations. Two of these platforms are particularly important for storing and Figure 1. The Hitachi cloud solutions vision is to leverage infrastructure and content to derive business insight. managing data, content and files: Hitachi Content Platform (HCP) and Hitachi Content Platform Anywhere (HCP Anywhere). Hitachi Content Platform Anywhere: Enterprise-Ready, Safe, File Sync and Share HCP Anywhere is a fully integrated, on-premises solution for safe, secure file sharing and synchronization. Built from end to end by Hitachi Data Systems, HCP Anywhere is enterprise and Internet ready. The software uses Hitachi Content Platform object store to store, protect, share, sync, secure and manage data in the most effi- cient, easily scalable and highest-density object storage platform. End users simply save a file to their HCP Anywhere folder and it will automatically synchronize to all of their registered devices and be available via popular Web brows- ers. Once saved to the HCP Anywhere folder, the file is protected, compressed, single instanced, encrypted, replicated and access controlled by the well-proven HCP. Deployment and setup is easy. Administrators can install HCP Anywhere onto HCP and import user permissions via Microsoft Active Directory® . End users then can self-register using their Active Directory credentials and download the software for their particular devices either from the user portal or from the Apple iTunes store for iOS devices at https://itunes.apple.com/app/id577511005.
  • 3. 3 Innovation is the engine of change, and information is its fuel. Innovate intelligently to lead your market, grow your company, and change the world. Manage your information with Hitachi Data Systems. www.hds.com/innovate HCP Anywhere provides desktop appli- cations for both Microsoft Windows® and Apple Mac platforms. End users download the HCP Anywhere desktop applications from the HCP Anywhere user portal. Once they install the HCP Anywhere desktop application on their computers, all other users on the computer can use the applica- tion. However, each user can access only his or her own files. The desktop applica- tion creates a special folder named HCP Anywhere on the end user’s computer and HCP Anywhere automatically synchronizes the contents of this folder with the end user’s other devices. With HCP Anywhere: ■■ End users can store their work files with full data protection and easy recov- ery, and they can share the files with access-controlled links that can expire. ■■ IT gets simplified administration with built-in mobile device management, auditing and full integration with Active Directory. ■■ All files are stored deduplicated, compressed and backup-free in an on-premises object store. ■■ Organizations can reduce email storage and network payloads by sending links instead of attachments. ■■ File sync and share is easy to deploy and manage. ■■ No end user training required. ■■ Works with existing IT practices and processes. ■■ No backups needed. ■■ User self-service portal provided. The HCP Anywhere mobile application supports these mobile devices: ■■ Apple iPhone 5. ■■ Apple iPhone 4S. ■■ Apple iPad Mini. ■■ Apple iPad with Retina Display. ■■ Apple iPad 2. The HCP Anywhere mobile application requires the Apple iOS v6.x operating system. Hitachi Content Platform: The Highly Scalable Object Store for the Cloud Hitachi Content Platform provides the highly scalable and reliable enterprise-class storage infrastructure as the core of Hitachi cloud solutions. HCP enables creation of an agile, unstructured content environment with general-purpose object stores that support a variety of services. With its multitenant object storage environment, HCP pro- vides security and broad protocol support. These features allow organizations to gain the benefits of consolidation without com- promising security or completely rewriting critical applications. HCP securely segre- gates data within different namespaces to prevent unauthorized access. HCP, as an online data repository, is a key foundational element for Hitachi cloud solutions. Some of its key cloud-enabled features include: ■■ Large-scale multitenancy. Up to 1,000 separate tenants are supported, each of which can be uniquely configured by a subscriber. ■■ Massive scale. HCP offers up to 40PB of storage, 80 nodes, 32 billion user objects, and 15 million files per directory on a single system, with the ability to add nodes or storage without disruption. ■■ Representative state transfer (REST) API support. Geographic dispersal and replication are supported, as well as data access based on namespaces, and metadata querying. ■■ Custom metadata. HCP enables more accurate content access. It provides the meaningful information needed to effi- ciently and intelligently process data and apply the right object policies to meet business, compliance and protection requirements. ■■ Fixed content archiving. Using “write- once, read-many” (WORM) storage technology, HCP ensures that data in its repository cannot be updated or modi- fied. The data is therefore guaranteed to be available unchanged when needed. ■■ Backup-free data protection and content preservation. HCP is a true backup-free platform. It protects content using a set of sophisticated data preservation tech- nologies (including replication, metadata redundancy, and RAID protection). With its flexible, modular design, HCP allows administrators to scale up or down, on demand, with petabyte scaling potential, and avoid downtime associated upgrades and scale changes. With its flexibility, robust management and cloud storage operations capabilities, and strong support for multitenancy, HCP is a truly “cloud ready” platform.
  • 4. SOLUTION PROFILE HDS Solutions for the Private Cloud Meet Today’s Storage Challenges With Hitachi Technology HDS provides private cloud solutions that directly address today’s storage challenges in a scalable, easily provisioned, pay-per- use approach. By leveraging a private cloud delivery model, organizations can reduce costs, allow seamless access to tiered data, simplify management and improve the efficiency and longevity of their primary NAS and SharePoint environments by: ■■ Moving legacy or lower value file data to cloud storage. ■■ Aligning payment to consumption (only paying for the storage that they consume when they consume it). ■■ Eliminating the need for any resources to manage the environment. The solution provides integrated, fully managed, usage-based services. These services move legacy or lower-value unstructured data into a cloud storage envi- ronment located within an organization’s data center (see Figure 2). The data stays in the organization’s data center, but the organization only pays for the storage that is used on a monthly subscription basis. Maintaining the data within the organiza- tion’s environment ensures that existing security methodologies are maintained. The physical infrastructure in the organization’s data center is remotely managed by Hitachi Data Systems through a secure connection. This remote management reduces manage- ment overhead and provides the necessary skills to optimize the storage environment. Requests for new storage can be fulfilled based on the policies set up front between Hitachi Data Systems and the organization. The storage is then remotely provisioned and managed by Hitachi Data Systems. Sophisticated Services Ease Your Transition to the Cloud HDS offers a number of cloud services that allow organizations to tier multiple, locally and remotely located NAS files and SharePoint content to their resident cloud infrastructure. Tiering may occur over a local high-speed network [local area network (LAN) or metro area network (MAN)], or over the wide area network (WAN) in the case or remote or branch offices. By deploying a cloud service delivery model, organizations are able to consume resources as a service and pay only for those resources they use. They can reduce the footprint of primary storage systems and avoid the need for tape backups. They can also gain capex Figure 2. The Hitachi Data Systems private cloud solution moves legacy or lower value unstructured data into a cloud storage environment located within the organization’s data center. and opex savings, simplify IT management, and begin the path to a true information cloud. In addition, once the data has been tiered to the cloud storage, Hitachi Data Systems can provide advanced data protection capabilities via replicated cloud storage. This approach ensures that your data is well protected and properly preserved. It enables greater savings by eliminating the need to make tape backups of infrastruc- ture cloud data. HDS offers 3 private cloud services that organizations can take advantage of to make best use of the benefits of their pri- vate cloud storage solutions (see Figure 3): ■■ File Tiering. This service enables you to move inactive or low priority files off of your primary NAS environment and into your private cloud store or to different on-premise tiers if that is appropriate. File access is achieved via primary NAS by way of a stub file, which acts as a place- holder, allowing you to maintain online access to content. This service therefore helps improve the performance and scal- ability of primary NAS systems as well as backup and restore times. HDS provides private cloud solutions that directly address today’s storage challenges in a scalable, easily provisioned, pay-per-use approach. By leveraging a private cloud delivery model, organizations can reduce costs, allow seamless access to tiered data, simplify management and improve the efficiency and longevity of their primary NAS and SharePoint environments.
  • 5. 5 Figure 3. Sophisticated cloud storage services enable greater optimization and efficiency for several types of storage. ■■ Primary File Serving. Consumers of cloud services can be widely distributed geographically, even within a single organization. Providing file storage in this type of environment can be a significant challenge, a very time-consuming and expensive effort. This service delivers bot- tomless, backup-free file serving “to the edge,” providing both local cache so that frequently accessed content can easily be retrieved, and support for multiple tenants and namespaces. In this way, the cost and complexity of management and backup for this type of environment can be significantly reduced. ■■ Microsoft SharePoint Archiving. SharePoint is a popular mechanism for creating, managing and sharing con- tent. Its wide use is considered to be a significant contributor to the growth of unstructured data in enterprises today. This data growth can lead to Microsoft SQL Server® “overload” and SharePoint environment “sprawl” that can lead to compliance risk and reduced SharePoint efficiency. This policy-based service enables efficient storage, protection, and management of SharePoint data, resulting in a more efficient environment, reduced cost of ownership, and control over SharePoint data and metadata. These services provide you with effective on-ramps to leveraging a private cloud solu- tion. They enable you to move and manage your data in the cloud without having to create these services yourself. Services for Remote Storage Management Many organizations are looking to reduce their management costs or lacking the resources, staff or expertise to implement and maintain their own storage infrastruc- ture. Hitachi Data Systems can remotely manage these infrastructures, providing cost-effective best practice monitoring, reporting and provisioning capabilities for storage management. A comprehensive set of remote storage management capa- bilities with the ability to provision storage as well as monitor the storage environment helps organizations fill expertise and staff gaps cost-effectively and quickly, with greater organizational flexibility. The skilled managed services staff from Hitachi Data Systems gains secure access to an orga- nization’s environment. This access may be accomplished via VPN, Citrix or WebEx connectivity as a remote user, based on the organization’s security protocols. Essentially, the HDS staff becomes an extension of the organization’s IT resources. Hitachi Data Systems works within the organization’s remote working access policy, while adher- ing to the relevant user administration policy and procedures. Because the private cloud solution is man- aged exclusively for the organization on their premises, the offering requires a mini- mum commitment in order to sign up. Then, the organization is billed monthly, based on actual storage consumption. Integrated reporting on the capacity and performance of the cloud storage environment is also provided. HDS Solutions for the Public Cloud As organizations look to move their data to the cloud, many begin with a private cloud. This choice may be driven by a variety of factors: They may wish to maintain greater control of their applications and data, and may possess the resources and skills to build and maintain a private cloud infra- structure. Regulatory issues may compel them to keep their data in house if they cannot find a public cloud provider that can meet their requirements. Or, they may already possess the capital assets they need to build a private cloud and have a financial incentive to continue their use. For others, the public cloud may be a better option. IT resources may be more scarce or less skilled in areas needed to support a private cloud. However, a public cloud can help free up these resources to focus on more business critical needs and efforts focused more on innovation. Even those organizations that first implement private clouds may look into public cloud. As they learn more about the regulatory, privacy and security issues affecting their data, as well as how and when their data is used, they may determine that a public cloud can also offer significant benefits. This “hybrid cloud” approach may be the right fit where some data and content simply should not leave the data center. In addition to providing private cloud solu- tions, HDS also gives organizations a variety of options to leverage the public cloud.
  • 6. SOLUTION PROFILE Hitachi Cloud Services, Delivered by Hitachi Data Systems Hitachi Cloud Services is an HDS owned and managed, enterprise-level, public and enterprise-to-cloud offering. It provides a set of sophisticated cloud storage services as well as REST API support to enable interop- erability with enterprise applications. As with other Hitachi cloud solutions options, HDS provides offsite, public storage for the data you send to the cloud using our proven platforms. At the same time we support easy, reliable access to the data, regardless of your location. Hitachi Cloud Services delivers the 3 services described previously (File Tiering, File Serving, Microsoft SharePoint Archiving). These services are delivered in the form of 1 fully managed cloud service called Hitachi Cloud Service for Content Archiving. This service provides the ability to: ■■ Move content from primary storage into cloud storage. ■■ Back up files stored remotely. ■■ Monitor performance, and address any performance-related issues before they impact your service level agreements (SLAs). ■■ Return version files to the cloud once they are changed. ■■ Handle on-demand capacity requests. ■■ Pay for service based on a fixed rate per storage unit per month. Hitachi Cloud Service for Content Archiving lets you get maximum value from your data while passing data management responsi- bilities and infrastructure upgrades to Hitachi Data Systems. It can be customized based on your application archiving and content requirements, and includes such value-added content services as index and search across multiple data types. Customization options will expand in the future to include compute and analytics capabilities. Make our enter- prise-class archive-as-a-service model part of a hybrid or public cloud strategy to reduce costs, improve overall operational efficiencies, and provide competitive advantage. One of the most important features of Hitachi Cloud Services is its support of the REST API (see Figure 4). This API is part of a Web-based architectural definition for the interaction among, and behavior of, clients and servers on the Web. For the cloud, this means that applications and other resources can interoperate based on a well-defined API standard. Hitachi Cloud Services leverage this API to provide an on-ramp to the cloud, enabling its seamless integration with popular enterprise applica- tions. It also makes it easy to leverage the cloud for your data by creating an efficient mechanism for data movement and access. Hitachi Cloud Services can play an import- ant role in relieving the problem of storing, managing and protecting increasing data volumes. We target your most challenging storage problems with integrated solutions that eliminate upfront capex for underuti- lized assets. And we minimize operational Figure 4. Hitachi Cloud Services provide your on-ramp to the cloud.
  • 7. 7 AT A GLANCE: BENEFITS OF HITACHI CLOUD SOLUTIONS expenses brought on by data growth and management complexity. Easily scalable to meet fluctuating capacity needs, Hitachi Cloud Service for Content Archiving delivers a “pay-per-use” model that effectively aligns cost with the amount of storage consumed. Hitachi Cloud Services are available in the U.S. through your HDS sales representative. Hitachi Cloud Services Connection: Cloud Infrastructure and Applications Delivered to Small and Medium Businesses Through the Channel In APAC and EMEA, approximately 75% of external storage revenue is entry and mid- range. Small and medium-sized businesses are users of these storage classes but there is a rapid movement of these companies to cloud computing. To meet the needs of this important industry segment, HDS has created Hitachi Cloud Services Connection. With this program, HDS leverages its rela- tionships with some of its Hitachi TrueNorth Partners to bring a robust set of infrastruc- ture and application capabilities to market. Hitachi Cloud Services Connection is a white-label program that enables our chan- nel partners to deliver a comprehensive cloud service catalog. The catalog is based on Hitachi technology deployed in country and managed by HDS remotely, to comple- ment their existing HDS product offerings. In this way, our channel partners are able to solve customer business challenges with a combination of on-premise Hitachi systems and cloud services using Hitachi technology. Hitachi Cloud Services Connection provides the following services: ■■ Virtual Server and Storage. This infra- structure-as-a-service (IaaS) option offers virtual servers and storage with elastic computing power and scalability, designed to reduce cost of ownership and upfront capex. ■■ Hosted Shared Desktop. This enterprise-class desktop helps organiza- tions reduce overall desktop operational overhead and helps them streamline the desktop application deployment and upgrade process. ■■ Storage as a Service. This offering provides an on-demand storage service that can be accessed using the standard CIFS or NFS protocols. It extends exist- ing storage environments into the HDS cloud using IP, a virtual private network or private leased line connection. ■■ Online Backup. Combining advanced technology to capture byte-level dif- ferences with powerful compression algorithms, this service supports the efficient and secure backup of server or desktop data to an offsite cloud. ■■ Disaster Recovery. This service com- bines a number of next-generation recovery technologies (including disk- based recovery, application-aware and continuous data protection, and WAN optimization) to deliver cloud-based disaster recovery to protect mission- critical applications. ■■ File and Content Service. This service offers a seamless, on-demand, scalable, secure and backup-free storage solution using Hitachi Content Platform. Email, SharePoint and HDS cloud applications are already integrated. We can assist the channel partner to integrate independent software vendor (ISV) applications or customer applications using HCP APIs to realize the full value of the content cloud. ■■ Software as a Service. Hitachi Cloud Services Connection also offers applica- tions that organizations need to run their business. For example, the electronic records management service provides an application to create records, organize them and manage workflow of these documents through the organization. The integration with HCP means we can provide retention capabilities and meet other compliance criteria. Other appli- cation types are and will be provided by HDS and partners. Hitachi Cloud Services can play an important role in relieving the problem of storing, managing and protecting increasing data volumes. We target your most challenging storage problems with integrated solutions that eliminate upfront capex for under- utilized assets. Benefits Description Eliminate Capital Expense ■■ Employ consumption-based pricing. ■■ Support unpredictable demand with “just in time” storage. ■■ Eliminate oversubscription of storage. Reduce Operating Expense ■■ Move stale data to a fully managed environment. ■■ Improve efficiency and utilization of existing investment. ■■ Reduce amount of backup media, licensing and management overhead required. Improve Primary Storage Environment ■■ Reduce amount of storage on Microsoft SharePoint and pri- mary NAS. ■■ Improve performance, scalability and manageability. ■■ Achieve better return on assets (ROA). Improve Backup Performance ■■ Reduce amount of storage to be backed up. ■■ Improve backup and restore times.
  • 8. © Hitachi Data Systems Corporation 2013. All rights reserved. HITACHI is a trademark or registered trademark of Hitachi, Ltd. TrueNorth and Innovate With Information are trademarks or registered trademarks of Hitachi Data Systems Corporation. Microsoft, SharePoint, Active Directory, and SQL Server are trademarks or registered trademarks of Microsoft Corporation. All other trademarks, service marks, and company names are properties of their respective owners. Notice: This document is for informational purposes only, and does not set forth any warranty, expressed or implied, concerning any equipment or service offered or to be offered by Hitachi Data Systems Corporation. SP-042-D DG May 2013 Corporate Headquarters 2845 Lafayette Street Santa Clara, CA 96050-2639 USA www.HDS.com Regional Contact Information Americas: +1 408 970 1000 or info@hds.com Europe, Middle East and Africa: +44 (0) 1753 618000 or info.emea@hds.com Asia Pacific: +852 3189 7900 or hds.marketing.apac@hds.com Depending on their specific needs, organi- zations will want to choose among various cloud delivery models and cloud services. HDS provides that choice by delivering, either directly or through partners, a com- prehensive set of cloud solutions that bring the benefits of the cloud to you, in a way that makes sense for you. For More Information For more information regarding the capa- bilities of Hitachi cloud solutions and how they can support your data center, please contact your Hitachi Data Systems repre- sentative or visit www.HDS.com. archival that organizations can use to create their cloud-based implementations. As a cloud service provider partner, the partner maintains the hosting environment and provides self-service capabilities for service provisioning, subscription management, and billing. Organizations can work directly with HDS or with the cloud service provider to acquire and use services, and pay for only what they use. Summary Hitachi cloud solutions help organizations manage the explosive growth of data and content in their environments. They enable organizations to move legacy or lower value file data to cloud storage and only pay for the storage that they consume, when they consume it. By tiering inactive content to the cloud, administrators can improve the per- formance, efficiency, scale and longevity of their primary storage environment in addition to improving their backup and restore times. From a financial perspective, organizations can eliminate upfront capex and reduce opex by simplifying their environment and consuming storage as a service. Hitachi Cloud Services Connection pro- vides our channel partners with a quick go-to-market offering of cloud services. By using these services, they can avoid capex and the risk of developing their own offer- ings, as well as the opex of running them. Small and medium-sized businesses then get the solutions, enterprise-class features, knowledge and experience they need to leverage the advantages of cloud. Hitachi Cloud Services Connection is being deployed in select Asia-Pacific (APAC) countries. Hitachi Cloud Service Provider Program: Added-Value Services From HDS and Its Partners Hitachi Cloud Service Provider Program is designed to leverage the synergy between leading data management technologies and services capabilities of Hitachi Data Systems and the cloud delivery, managed services, and industry expertise of our select cloud service providers. Together, we bring value- added cloud services to customers. The program is built on proven, reliable HDS platforms and technologies that pro- vide a foundation for content storage and