When it comes to enterprise storage, IT has always had to choose between features and cost. Ongoing tradeoffs between the best technologies to support business operations and an adequate budget to pay for those technologies generally impede an organization’s ability to be competitive, innovative and cost efficient. The entry-enterprise storage market has opened up new opportunities for storage customers – and eliminated the need for tradeoffs. Join this webinar to understand how to accelerate business value with entry-enterprise storage systems and learn about the new Hitachi Data System offering, Hitachi Unified Storage VM. View this WebTech to: Understand the common tradeoffs and challenges within the entry-enterprise storage market. Understand the business value of new entry-enterprise offerings. Learn how Hitachi Unified Storage VM is bringing enterprise-level features to the midrange. For more information on Hitachi Unified Storage VM please visit: http://www.hds.com/products/storage-systems/hitachi-unified-storage-vm.html?WT.ac=us_mg_pro_husvm

1. ACCELERATE THE
BUSINESS VALUE OF
ENTERPRISE
STORAGE
October 17, 2012

2. SPEAKERS
JUSTIN AUGAT
SENIOR PRODUCT MARKETING MANAGER
HITACHI DATA SYSTEMS
MIKE NALLS
SENIOR PRODUCT MARKETING MANAGER
HITACHI DATA SYSTEMS

3. WEBTECH EDUCATIONAL SERIES
Accelerate the Business Value of Enterprise Storage
When it comes to enterprise storage, IT has always had to choose between
features and cost. Ongoing tradeoffs between the best technologies to support
business operations and an adequate budget to pay for those technologies
generally impede an organization’s ability to be competitive, innovative and cost
efficient.
The entry-enterprise storage market has opened up new opportunities for storage
customers – and eliminated the need for tradeoffs. Join this webinar to understand
how to accelerate business value with entry-enterprise storage systems and learn
about the new Hitachi Data System offering, Hitachi Unified Storage VM.
Attend this WebTech to:
• Understand the common tradeoffs and challenges within the entry-enterprise
storage market
• Understand the business value of new entry-enterprise offerings
• Learn how Hitachi Unified Storage VM is bringing enterprise-level features to
the midrange

4. AGENDA
 Introduction
 Understanding industry challenges
and the need for storage efficiency
 Matching business needs to the
Hitachi Unified Storage VM
 Justifying the investment: Hitachi
Unified Storage VM economics and
value using storage economics
 Total cost of ownership reduction
 Further learning

5. INTRODUCTION

6.  The economy is improving!
- Yes, but companies are (still) facing significant capital and budget
constraints – every dollar is scrutinized
- “Do more with less still” applies
 We have significant data growth!
- Yes, but new investments need business justification
 We need to serve our customers better!
- Yes, but you need to find a balance between budget, technology
features, and storage service quality (as it relates to applications)
 Where to focus?
- Make what you do matter more: Focus on business value
REVISITING STORAGE REALITIES

7. THE NEW BALANCING ACT
WE’RE ACCUSTOMED TO COMPROMISE AND TRADEOFFS
 Manage data growth with…
‒ Flat to declining budget
 Reduce cost structures
while…
‒ Increasing storage service
quality and improving
performance
 Increase momentum and
innovation while…
‒ Managing for change and risk
TRADEOFFS

8. NOW YOU CAN HAVE IT BOTH WAYS
 Market advantage AND better economics
 Customer service AND efficiency
 Innovation AND productivity
YOU NO LONGER NEED TO COMPROMISE

9. INTRODUCING HITACHI UNIFIED STORAGE VM
FIRST
UNIFIED STORAGE
PLATFORM WITH
ENTERPRISE
VIRTUALIZATION

10. A NEW STANDARD FOR SMALL AND MEDIUM
ENTERPRISE
HIGHER VALUE, SUPERIOR FUNCTIONALITY, LOWER TOTAL COSTS
 Best in class external storage
virtualization and data unification
‒ Scale performance and capacity based on
business need
‒ Reduce administrative costs with
simplified management
‒ Move and tier data based on information
value
‒ Migrate in and out of new and existing
platforms with ease
 Economical packaging
‒ Do it all faster, cheaper, and easier than
with other products
Accelerate business growth while balancing economics:
Don’t compromise

11. UNDERSTANDING
INDUSTRY
CHALLENGES AND
THE NEED FOR
EFFICIENCY

12. TODAY’S BUSINESS CHALLENGES
 Improving efficiencies while
dealing with data growth
 Lack of technical flexibility and
underutilized assets
 Better manageability while
mitigating risk
 Optimizing performance while
improving environmentals
Need to Focus on Business Value and Efficiency

13. WHAT IS BUSINESS VALUE AND EFFICIENCY?
DIFFERENT THINGS TO DIFFERENT PROFESSIONALS
 The IT Architect
‒ Meet the needs of the business with the ideal
infrastructure supporting applications, users and
business continuity
 The Storage Engineer
‒ Performance and tuning matter most – and how to best
meet the needs of applications in a practical and
consistent way
 The IT Administrator
‒ Reduce IT costs at the same time as improving service
 The Senior Manager
‒ Lowering capital and operational expenditures for the
best return of investment and customer gain
 CxO or VP of Infrastructure
‒ Delivering projects on time and under budget
Collectively: Focus on Value to Direction of Business

14. THE DIRECTION OF BUSINESS: PART 1
DO MORE WITH LESS – LOWER YOUR COSTS AND INCREASE VALUE
 Handle more data, more
efficiently at lower costs
‒ Reduce storage costs
‒ Increase storage utilization – improve
ROA
‒ Reclaim capacity and defer new
purchases
 Improve productivity so you can
do more with your data
‒ Integrate and simplify storage
administration
‒ Increase data mobility and reduce
migration time and effort

15. THE DIRECTION OF BUSINESS: PART 2
MAKE WHAT YOU DO MATTER MORE – EFFICIENCY PLUS PERFORMANCE
 Delight your customers by
delivering more, more efficiently
‒ Provide higher service levels with better
performance
‒ Build strong relationships with data that is
available when needed
‒ Quickly offer new services by using more
efficient and automated tools
 Be a good corporate citizen while
maintaining performance
‒ Realize environmental initiatives with
lower carbon footprint
‒ Improve performance per power ratio and
get more for less

16. THE DIRECTION OF BUSINESS: SUMMARY
 Improves overall efficiency and business economics
 Increases operational productivity, performance, and
flexibility
 Supports competitive business advantage and market
innovation
 Provides more flexibility and future growth opportunities
to better serve customers
The right technology facilitates business value

17. MATCH BUSINESS
NEEDS TO
HITACHI UNIFIED
STORAGE

18. DOING MORE WITH LESS, MORE EFFECTIVELY
LOWERING THE OVERALL STORAGE COST STRUCTURE
 Consolidate for a single view of the
environment
‒ Assets virtualized and centralized into a
common storage pool reducing storage
costs up to 31%
 Unify with 1 platform for all data
‒ Push costs down while increasing control
over the storage environment
 Boost capacity efficiency with
advanced technologies
‒ Increase storage utilization, reclaim
capacity and repurpose existing storage
using virtualization, dynamic provisioning
and zero page reclaim – improved storage
utilization by up to 40%
SIMPLIFY

19. DOING MORE WITH LESS, MORE EFFECTIVELY
LOWERING THE OVERALL STORAGE COST STRUCTURE
 Store data based on business
value
‒ Intelligent tiered storage moves data to
the right storage device at the right
time
‒ Also reduces the total cost of storage
ownership
 Extend the useful life of assets
‒ Non-disruptive migration increases
availability from purchase through
refresh
 Repurpose, don’t retire
‒ Manage heterogeneous capacity as a
single pool so existing assets can be
easily repurposed
EXTEND

20. DOING MORE WITH LESS, MORE EFFECTIVELY
LOWERING THE OVERALL STORAGE COST STRUCTURE
 Scale based on business
need
‒ Cost-effectively scale performance
and capacity linearly
 Commoditize the
procurement process
‒ Externally virtualize storage from
different vendors and commoditize
the systems
‒ Benefit from pricing power – not
pressure COMMODITIZE

21. DOING MORE WITH LESS, MORE EFFECTIVELY
INCREASING OPERATIONAL PRODUCTIVITY AND FLEXIBILITY
 Manage with automated tools in
a common view
‒ Automation reduces administrative
overhead and manual steps by up to
50%
 Increase data mobility and on-
time migration with less effort
‒ Storage virtualization supports
migration to and from multivendor
storage at up to 90% less effort
AUTOMATE

22. MAKE IT MATTER MORE
BETTER SERVE CUSTOMERS WHILE IMPROVING COMPETITIVE ADVANTAGE
 Achieve enterprise-level
performance and flexibility
‒ Improve transaction rates, increase
service levels and data availability
 Reduce business disruption
and time to market
‒ Protect operations from disruption with
the highest availability, integration of
security functions and built-in
replication tools
 Innovate as you need to
‒ Use common management and
dynamic foundation that’s flexible to
both IT and business needs
RESULTS

23. MAKE IT MATTER MORE
BE A GOOD CORPORATE CITIZEN WHILE MAINTAINING PERFORMANCE
 Performance
‒ Exceptional performance/power ratio
delivers the highest random IOPS and
a sequential transfer rate among
unified vendors
 Capacity
‒ Offers the most scalable unified
storage platforms in the market without
sacrificing performance
 Power and cooling
‒ Progressive technologies that
coordinate consolidation of separate
file and block storage for 40% cost
savings on power and cooling,
compared to other industry solutions
PERFORMANCE

24. MAKE IT MATTER MORE
BE A GOOD CORPORATE CITIZEN WHILE MAINTAINING PERFORMANCE
 Floor space
‒ Manage the same or more storage
with less floor space requirements
‒ The smaller form factor gives you
nearly 50 percent more capacity per
square foot than other storage
packages with comparable foot print
‒ Increases cost savings, particularly
if migrating data from older systems
to newer and fewer machines that
are more energy efficient, higher
density, and have a smaller footprint
PERFORMANCE

25. JUSTIFY THE
INVESTMENT:
HITACHI UNIFIED
STORAGE VM
ECONOMICS

26. HUS VM ECONOMIC OVERVIEW
Hitachi Unified
Storage VM
Entry Level Enterprise
Up to 31% reduction in total
cost of ownership as a result of:
‒ 40% lower cost of environmental
resources (power, cooling, and
datacenter floor space)
‒ 90% easier data migration
‒ Hitachi Command Suite requires 50%
fewer administrative tasks
‒ Up to 40% capacity cost savings
through re-tiering
‒ Storage virtualization enables up to
50% greater utilization through
capacity reclamation.

27. HITACHI DATA SYSTEMS CONFIDENTIAL. NDA REQUIRED.
TOTAL COST OF OWNERSHIP REDUCTION

28. HITACHI DATA SYSTEMS CONFIDENTIAL. NDA REQUIRED.
FEATURE-TO-COST REDUCTION MAPPING
Hitachi Unified Storage VM
Feature Benefit/Impact
Top Storage Economics
Cost Categories Reduced
Hitachi
Storage
Virtualization
• Single view of storage reducing
administration and labor costs (OPEX)
• Consolidation of HW and SW (CAPEX)
• Extended asset life of hardware and
software (CAPEX)
• Repurposing of existing assets – defer
new purchases (CAPEX)
• Reduced SW licenses (CAPEX)
• HW + SW maintenance costs – reduced
OPEX
• Reclaimed capacity – defer new
purchases (CAPEX)
• Non-disruptive migration – reduced
business downtime and expense (OPEX)
• HW costs and depreciation
• SW costs and depreciation
• HW and SW maintenance
costs
• Storage management and
labor costs
• Cost of migration
and re-mastering
• Cost of growth

29. HITACHI DATA SYSTEMS CONFIDENTIAL. NDA REQUIRED.
FEATURE-TO-COST REDUCTION MAPPING
Hitachi Unified Storage VM
Feature Benefit/Impact
Top Storage Economics
Cost Categories Reduced
Hitachi
Unified
Storage
• Reduce capital costs of purchasing
separate systems for different data types
• Common management and administration
for all data in the datacenter
• Ease of management, time to resolve
problems, training needs
• HW costs and depreciation
• SW costs and depreciation
• HW and SW maintenance
costs
• Storage management
and labor costs
Hitachi
Dynamic
Provisioning
• Defers capacity purchases by reclaiming
allocated but unused capacity and making
it available to other applications
• Improves application performance if you
deploy data dispersion (or wide-striping)
technologies
• Aligns storage usage with actual business
usage
• HW costs and depreciation
• Storage management
and labor costs
• Datacenter floor space
• Provisioning time
• Cost of waste
• Cost of growth
• Cost of performance

30. HITACHI DATA SYSTEMS CONFIDENTIAL. NDA REQUIRED.
FEATURE TO COST REDUCTION MAPPING
Hitachi Unified Storage VM
Feature Benefit/Impact
Top Storage Economics
Cost Categories Reduced
Hitachi
Dynamic
Tiering
• Reduce total cost of ownership by
storing data based on business value
– based on price, performance, etc
• Automate the data migration process
– reducing operational expenses
• Extend to external tiers – repurposing
existing assets
• Reduced operating expenses relative
to service level agreements
• HW and SW costs
and depreciation
• Cost of migration
and re-mastering
• Data mobility
• Cost of waste
• Storage management
and labor costs
Common
Management
• Manage entire datacenter from one
view
• Reduced labor for storage
management
• Reduced training
• Reduced software and licensing
• SW costs and depreciation
• Storage management
labor
• Cost of monitoring

31. HITACHI DATA SYSTEMS CONFIDENTIAL. NDA REQUIRED.
ENVIRONMENTAL BENEFITS
Hitachi Unified Storage VM
Performance
Highest random IOPS and sequential
transfer rate of unified vendors
Virtual Capacity
Up to 2x more than nearest competitor
(maximum virtual capacity)
Power
Up to 40% less (power consumption in
Watts)
Cooling
Up to 40% less (BTU per hour heat
dissipation)
Floor Space
Up to 30% more (maximum terabytes per
square foot)

32. DATA CENTER ECONOMICS
DO MORE WITH LESS, MAKE WHAT YOU DO MATTER MORE
50%
Less
Admin Time
50%
More
Utilization
90%
Less
Refresh
Effort
40%
Reclaimed
Capacity
40%
Reduced
OPEX per
Month
$
100%
Data
Availability
Guarantee

33. ADVANTAGES OVER THE COMPETITION
6x scalability than
IBM XIV
2x virtual capacity
than IBM V7000
20% greener than
Dell Compellent
2X HP 3PAR – not
unified, no storage
virtualization
20%
Lower
Carbon
Footprint
40%
Reduced
OPEX
$
2X
Unified
Performance
6X
Greater
Scalability
2X
Storage
Virtualization
2X
Capacity
Efficiency
90%
Less
Refresh
Effort
90% easier than
EMC VNX7500
40% less than
EMC VMAX 10K
2x efficiency than
NetApp FAS6280
2x unified than
(NetApp, EMC,
IBM)
2X
Capability
Features

34. QUESTIONS AND
DISCUSSION

35. UPCOMING WEBTECHS
October / November
 Maximize Availability and Uptime by Clustering your Physical
Datacenters within Metro Distances, Oct 24, 9 a.m. PT, 12 p.m. ET
 Comprehensive and Simplified Management for VMware vSphere
environments, Nov. 14, 11 a.m. PT, 2 p.m. ET
Check www.hds.com/webtech for
 Links to the recording, the presentation and Q&A (available next week)
 Schedule and registration for upcoming WebTech sessions

36. 36
THANK YOU
© Hitachi Data Systems Corporation 2012. All Rights Reserved.