Thanks everyone who attended this BoldPM Insights webcast. Thanks also to Grey Heron, Launch Podcast and Launch Workplaces. Monetizing IoT: Show Me The Money Announcement: http://bit.ly/bldpmiwa0616 Slideshare: http://bit.ly/bldpmi0616 Summary: http://bit.ly/bldpmis0616 Interested in actionable business intelligence? Sign up for upcoming BoldPM Insights webcasts here: bit.ly/boldpmwebcasts. If you like this webcast content, be sure to like it and share it with others. We hope you can use this information to implement changes within your organization. Description Looking to convert IoT opportunities into new revenue streams? The Internet of Things (IoT) is the next wave of computing. Although many IoT technologies have been around for years, they are being recombined with entirely new business models and revenue opportunities. Your company can’t afford to miss out during this disruptive period. IDC predicts 30 billion ‘things’ will be connected to the IoT by 2020. It’s an incredible opportunity, especially for device and software manufacturers. New service, subscription and recurring revenue models will extend and replace product sales to increase profitability. The IoT will demand connectivity, platforms, applications, secure hardware and supporting services. Developing great technology is no longer enough. In IoT, recognizing potential new business models and monetizing them are critical. Only the companies that can make this transition to a new, more interconnected world will secure their future. Join us and discover the opportunities to transform your business. Speaker: Chris Kocher, Co-Founder and Managing Director, Grey Heron Moderator: Hector Del Castillo, Product Management Consultant, Bold PM About Chris Kocher Chris Kocher is co-founder and managing director of San Francisco-based Grey Heron, a management and marketing consulting firm that helps executives and investors turn technologies into substantive businesses. Grey Heron has worked with over 120 companies through multiple innovation and investment cycles. The Grey Heron team brings a wealth of strategic and hands-on operating experience to help CEOs, executives and investors increase revenues and shareholder value. They help build leaders by innovating with new business models, product strategies and monetization in established industries and markets that are being disrupted. To learn more about how Chris Kocher can help you in growing your business, visit www.greyheron.com or contact kocher@greyheron.com. Follow Chris on Twitter @xopher5. Become a Speaker Contact Hector Del Castillo if you are an author, or experienced speaker and have engaging business intelligence topics for executives, managers and business leaders. Contact: hector@boldpm.com Connect: linkd.in/hdelcastillo Follow:@hmdelcastillo Visit: bit.ly/boldpmwebcasts

1. © 2016 Hector Del Castillo, All Rights Reserved.
Monetizing IoT: Show Me The Money
Introduction
Looking to convert IoT opportunities into new revenue streams?
The Internet of Things (IoT) is the next wave of computing. Although many IoT technologies have been
around for years, they are being recombined with entirely new business models and revenue
opportunities. Your company can’t afford to miss out during this disruptive period.
IDC predicts 30 billion ‘things’ will be connected to the IoT by 2020. It’s an incredible opportunity,
especially for device and software manufacturers. New service, subscription and recurring revenue models
will extend and replace product sales to increase profitability. The IoT will demand connectivity, platforms,
applications, secure hardware and supporting services.
Developing great technology is no longer enough. In IoT, recognizing potential new business models and
monetizing them are critical. Only the companies that can make this transition to a new, more
interconnected world will secure their future. Join us and discover the opportunities to transform your
business.
Speaker: Chris Kocher, Co-Founder and Managing Director, Grey Heron
Moderator: Hector Del Castillo, Product Management Consultant, Bold PM
Key Takeaways
1. Vertical or Horizontal Integration –
Determine how you will enter the
market and expand.
2. Value Creation - Create entirely new
offerings with greater value.
3. Value Migration - Enter adjacent markets
and new businesses
4. Value Delivery Systems – Control
distribution channels.
About Chris Kocher
Chris Kocher is co-founder and managing director of San Francisco-based Grey Heron, a management and
marketing consulting firm that helps executives and investors turn technologies into substantive
businesses.
Grey Heron has worked with over 120 companies through multiple innovation and investment cycles. The
Grey Heron team brings a wealth of strategic and hands-on operating experience to help CEOs, executives
and investors increase revenues and shareholder value. They help build leaders by innovating with new
business models, product strategies and monetization in established industries and markets that are being
disrupted.
To learn more about how Chris Kocher can help you in growing your business, visit www.greyheron.com
or contact kocher@greyheron.com. Follow Chris on Twitter @xopher5.

2. © 2016 Hector Del Castillo, All Rights Reserved.
Become a Speaker
Contact Hector Del Castillo if you are an author, or experienced speaker and have engaging topics for
executives, managers and business leaders.
Contact: hector@boldpm.com Connect: linkd.in/hdelcastillo Follow: @BoldPMG
Additional Information
Topic: “Monetizing IoT: Show Me the Money”
Slideshare: http://bit.ly/bldpmi0616
Summary: http://bit.ly/bldpmis0616
Topic: “Why Smart, Connected Devices Are
Transforming Businesses"
Slideshare: http://bit.ly/bldpmi0505
Summary: http://bit.ly/bldpmis0505
If you like this content, be sure to like it and share it with others.
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