Here is a proposed topic for ProductCamp Boston. If you are attending this event, I’d like to request your vote and participation in this highly engaging session. Vote for this session here: http://bit.ly/10jQ9RT. The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. I have over 15 years of experience building and directing high performing cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand. Contact me for information about AIPMM membership benefits, certification courses in your area, or for help creating a product management or innovation process to drive your company's growth. Feel free to download this for your reference. I look forward to seeing you at ProductCamp Boston. Regards, Hector Del Castillo http:/linkd.in/hdelcastillo