Here are two proposed topics for ProductCamp Austin 10. If you are attending this event, I’d like to request your vote for these highly engaging sessions. The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand. Contact me at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help creating a product management or innovation process to drive your company's growth. Feel free to download this for your reference. I look forward to seeing you at ProductCamp Austin 10. Regards, Hector Del Castillo http:/linkd.in/hdelcastillo

1. Target Audience: PM Advanced Category: Prod Mgmt Careers Format: Presentation
The Product Manager Pathfinder: Managing High-Performance Product Management Teams
Description: Product Management is a critical function for product-driven organizations that want to create new
revenue streams and a sustainable competitive advantage. A recent CBS news report shows that Product
Management is recognized as the fourth most important corporate job in the U.S., with only CEOs, Executives and
General Managers higher on the list. In my experience, companies often confuse and misuse Product
Management. These companies risk building the wrong product, adopt the wrong strategy or implement
ineffective marketing approaches. A recent study of experienced product managers from different companies
and industries identified common challenges impacting their effectiveness and productivity.
This session will help you build and effectively manage a product management team. We will also discuss ways to
empower your product management team to lead high-performance products teams. This session is for product
team professionals who want to accelerate their career by managing product managers.
Vote for this highly engaging professional growth session that will help you accelerate your career.
Presenter: Hector Del Castillo
Hector Del Castillo is a senior consultant with over 15 years of experience directing the product strategy to lead
high-performance product teams. He has launched several profitable technology-based products and solutions.
He provides services as a consultant, contractor, coach, or trainer to organizations that need to create value-
added products that delight customers and effectively market them to create demand.
For more information, contact:
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to profit for technology-based organizations.TM
Product Marketing Director
Association of International Product Marketing and Management (AIPMM)
linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo@aipmm.com

2. Target Audience: PM for Entrepreneurs Category: Product Strategy Format: Presentation
The AIPMM Seven-Phase Product Life Cycle for Startups
Description: This session will explain the benefits of implementing the seven-phase product life cycle, which is
the basis for the Association of International Product Management & Marketing (AIPMM) Body of Knowledge
(ProdBOK®). All products go through a life cycle whether or not a company or organization acknowledges
it. Various industry leaders have adopted this approach to increase the likelihood of product success in the
marketplace.
This session will discuss key activities, deliverables and critical decisions that must be taken into account within
each phase of the product life cycle. A company risks product failure if it leaves out any of these because it
doesn’t consider critical issues. Product vendors which understand and implement this process have a higher
likelihood of building great products that delight customers and are more profitable.
Vote for this highly engaging discussion for entrepreneurs who want to understand how to increase the likelihood
of creating products that delight customers and create new revenue streams for early stage startups.
Presenter: Hector Del Castillo
Hector Del Castillo is a senior consultant with over 15 years of experience directing the product strategy to lead
high-performance product teams. He has launched several profitable technology-based products and solutions.
He provides services as a consultant, contractor, coach, or trainer to organizations that need to create value-
added products that delight customers and effectively market them to create demand.
For more information, contact:
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to profit for technology-based organizations.TM
Product Marketing Director
Association of International Product Marketing and Management (AIPMM)
linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo@aipmm.com