An engaging discussion on how the roles of product management and marketing must change in the age of disruption. In today’s fast changing environment, customers increasingly want more than standalone products; they want solutions. They want speed, value, and ease of use. They expect frictionless, end-to-end experiences. In most companies, conventional product management and marketing management aren't set up to deliver comprehensive solutions or seamless customer experiences. Aging workforce, automation, economic inequality and human overpopulation are powerful forces brewing the perfect storm that could trigger economic and environmental disruption far greater than we have experienced over the past 60 years. They could ignite a major transformation across industries that will extend over several decades. Product managers and marketing managers in most companies have effectively been encouraged to think small. They are too tactical, not strategic enough. They typically focus on just one product line, whose boundaries are often narrowly defined by industry analysts. They are measured on their ability to ship products on time and on budget. Those are worthy business goals, of course, but meeting them doesn’t mean a product will succeed in the marketplace or that customers will be delighted. You’ll learn: * Why you must prepare your product teams to deal with disruption * How to restructure the roles of product management and marketing * What approaches business leaders can implement to build business resilience This session will discuss why business leaders must restructure the roles of product management and marketing to enhance the customer experience, refresh the company’s business model and expand collaboration across markets and partners to increase business resilience and maintain a competitive advantage. About Hector Del Castillo Hector loves to work with people who want to make a massive positive impact in the world. He helps executives, senior managers and entrepreneurs build great products and companies that change the world. As a product management expert with a proven track record of achieving exceptional product outcomes, he builds high performing product teams within software and technology companies and helps them adopt leading methods and tools to achieve smarter product outcomes. As a consultant and coach, he accelerates business growth by guiding product executives and senior managers, building capacity and capability, improving product life cycle processes and deploying best in class tools to achieve business growth resulting in over 26% increase in profitability. If you are looking for an engaging speaker and topic for your next group meeting, set up an appointment with Hector to discuss your specific needs and identify a suitable topic to inspire your team. Contact: hector@boldpm.com Connect: linkd.in/hdelcastillo Visit: www.hmdelcastillo.com

1. Achieving Smarter Product Outcomes
in the Age of Disruption

2. © 2018 Hector Del Castillo, Creative Commons Attribution License bit.ly/aipmmwbcsta
Use: #Disruption #SmartOutcomes
#AIPMM #ProdBOK
Follow: @AIPMM @hmdelcastillo
Tweet

3. During the Webcast
Ask questions. Our team is standing by to help.
The webcast slides will be posted to our
website and our
http://www.slideshare.net/aipmm
The webcast recording will be posted at
http://www.myaipmm.net
for members

4. MIT CISR Survey
The MIT Sloan Center for Information Systems Research (MIT CISR) is
investigating wrapping: when companies use data and analytics to increase the
customer value of a product. Findings derived from this study will help us
understand how companies use wrapping to generate financial returns and build
competitive advantage.
The ideal person to answer this survey is a Product Manager, or someone
responsible for generating revenues from products.
Your identity and responses will be kept confidential by MIT CISR. Data will be
used solely to create aggregate statistics. At the end of the survey you may
request a summary of the study results. The survey should take you
approximately 20 minutes to complete.

5. Official AIPMM Mug
One lucky attendee
will receive a mug of
their choice.
Both mugs are 11 oz. white!!!

6. Official AIPMM Super Power Mug
Show off your super power!
Purchase today at www.myaipmm.com

7. AIPMM Membership
One lucky attendee will receive a
FREE Basic level membership
Basic Membership Includes:
• Eligibility for AIPMM Certification Exams
• Personalized Membership Certificate
• Access to private AIPMM LinkedIn® group
• Access to AIPMM Webcast Library
• Resume Review with AIPMM Anthropologist Paula Gray
• Discount on Product Management Office Professional
• Free copy of “The Optimal Product Process” eBook

8. AIPMM Membership $25 Discount
https://myaipmm.com/discount/SmartOutcomes18
$25 discount on all AIPMM Membership Levels:
• Basic
• $125  $100
• Standard
• $150  $125
• Premium
• $175  $150

9. Hector Del Castillo
Chief Product Officer
Our Speaker

10. BoldPM
Talks
AIPMM Webcast
Friday, July 13, 2018 | 12 – 1 p.m. ET
bit.ly/aipmmwbcst718
Achieving Smarter Product
Outcomes in the Age of
Disruption
Hector Del Castillo
Chief Product Officer
BoldPM

11. © 2018 Hector Del Castillo, Creative Commons Attribution License bit.ly/aipmmwbcst718
Special Thanks

81. Additional Talks
Talks that inspire product executives, entrepreneurs
and leaders to achieve smarter product outcomes to
grow their businesses.
bit.ly/boldpmtalks

82. For More…
Hector Del Castillo, CPM, CPMM
Chief Product Officer
BoldPM
hector@boldpm.com
linkd.in/hdelcastillo
@hmdelcastillo
www.hmdelcastillo.com
Want to achieve smarter product outcomes?
Set up a free 30-minute discovery appointment: bit.ly/boldpmapt1

83. Q & A Session
Ask questions. Our team is standing by to help.
The webinar slides will be posted to our
website and our
http://www.Slideshare.net/aipmm
The webinar recording will be posted at
http://www.AIPMM.net
for members

84. MIT CISR Survey
The MIT Sloan Center for Information Systems Research (MIT CISR) is
investigating wrapping: when companies use data and analytics to increase the
customer value of a product. Findings derived from this study will help us
understand how companies use wrapping to generate financial returns and build
competitive advantage.
The ideal person to answer this survey is a Product Manager, or someone
responsible for generating revenues from products.
Your identity and responses will be kept confidential by MIT CISR. Data will be
used solely to create aggregate statistics. At the end of the survey you may
request a summary of the study results. The survey should take you
approximately 20 minutes to complete.

85. Official AIPMM Mug
One lucky attendee
will receive a mug of
their choice.
Both mugs are 11 oz. white!!!

86. Official AIPMM Super Power Mug
Show off your super power!
Purchase today at www.myaipmm.com

87. AIPMM Membership
One lucky attendee will receive a
FREE Basic level membership
Basic Membership Includes:
• Eligibility for AIPMM Certification Exams
• Personalized Membership Certificate
• Access to private AIPMM LinkedIn® group
• Access to AIPMM Webcast Library
• Resume Review with AIPMM Anthropologist Paula Gray
• Discount on Product Management Office Professional
• Free copy of “The Optimal Product Process” eBook

88. AIPMM Membership $25 Discount
https://myaipmm.com/discount/SmartOutcomes18
$25 discount on all AIPMM Membership Levels:
• Basic
• $125  $100
• Standard
• $150  $125
• Premium
• $175  $150

89. Upcoming Webcast
July 27, 2018
Succeeding in International Markets: The Global Readiness Drivers
WWW.AIPMM.COM/AIPMM_WEBINARS
AIPMM Webinar Series:
http://aipmm.com/aipmm_webinars
Topic Suggestions: support@aipmm.com
Announcements: http://www.aipmm.com
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/memberships
Certification: http://aipmm.com/html/certification/