6. Group:KINN|Free&MarketingSystem|2014
Benefits for LIDL
RUE DE FRIC will be advertising LIDL on their website.
Also after successful completion of the stages rue de fric
will be giving coupons for LIDL.
LIDL will get increased exposure from website & different
players of rue de fric.
Increased consumer traffic
7. Group:KINN|Free&MarketingSystem|2014
Benefits for Rue De Fric
Will be getting more traffic as per the word of mouth
since the players will be getting coupons they will talk
about it with their friends as well.
Also at the LIDL store few hoardings of RUE DE FRIC will
attract players for the game making it a win-win
situation.
8. Group:KINN|Free&MarketingSystem|2014
Benefits for Players
The player get an option to create an account on ruedufric.fr
and enter their detail which gives them a personalized
experience.
They get automatic free 10 credits for creating an account
Best player have their name publish on ruedufric.fr website
Player gets 10euros coupon free when they have 2000 credits
from playing on the website (courtesy of LIDL)
Their details (Name, phone no) would be recorded at LIDL for
future purpose
They can also attach their Facebook account with the game
