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Multi-Channel
Order Management
Services for Retailers
       Deliver the Perfect Order
 On-time order fulfillment is the key component of Customer Satisfaction and sales growth. It has become more complex and
 challenging due to new Supply Chain Strategies. The budget for Order Management ranges between 0.3% to 0.6% of the annual
 revenue for wholesalers and 1% to 2% for retailers. As a retailer, you would have realized that your traditional legacy systems which
 divide the orders by product type, region or Customer, cannot always cope with the new challenges of multi-channel selling,



       Challenges & Opportunities

   Challenges
   Demanding Consumers - Consumers prefer to shop whenever
   Ÿ
                                                                               Opportunities
   and however they please, through any channel, without making
   any sacrifice                                                               Outsourcing the order management function
                                                                               Ÿ
   Blurring Sales Channel Differentiation - Consumers expect
   Ÿ                                                                              enables you to put control points, focus on sales and
   identical product information, service and inventory availability              marketing and reduce demand/supply mismatches,
   from all channels                                                              late shipments and non compliance
   Disparate Systems and Silo Operations - Non-aligned order and
   Ÿ                                                                           On-time order fulfillment has immense effect on
                                                                               Ÿ
   inventory management system across enterprise pose on-time                     enhancing Customer satisfaction and loyalty, as
   order fulfillment challenges                                                   well as improving realization through cross/up-sell
   Fragmented Order-to-fulfill Process - Order-to-fulfill processes are
   Ÿ                                                                              opportunities
   mostly manual and fragmented, around 20% of orders placed
   requires follow-up with Customers




                                          HCL's extensive experience in every component of the order management service space such as
       HCL Solution                       e-commerce, catalog, phone and brick and mortar enables its clients to derive significant benefits
                                          in terms of faster realization of revenue, order accuracy, analytics and improved perfect order rate.



                                                 Order Inquiries                  Order Processing                  Order Fulfillment
                                           Quotation Processing
                                           Ÿ                                 Receive Order
                                                                             Ÿ                                 Ÿ Follow-up
                                                                                                               Order
                                           Customer Verification
                                           Ÿ                                 Ÿ Validation
                                                                             Order                             Ÿ Orders Handling
                                                                                                               Back
                                           Product/ Service
                                           Ÿ                                 Ÿ Customer ID                     Payment Authorization
                                                                                                               Ÿ
                                             Information                     Ÿ Product Code                    Reschedule Delivery
                                                                                                               Ÿ
                                           Product Availabity
                                           Ÿ                                 Ÿ Quantity                        Delivery Exceptions
                                                                                                               Ÿ
       Service Offerings                   Ÿ and Discount
                                           Price                             Ÿ Pricing                         Exchange Processing
                                                                                                               Ÿ
                                           Delivery Terms
                                           Ÿ                                 Ÿ Billing/ Delivery Address       Returns Authorization
                                                                                                               Ÿ
                                                                             Ÿ Entry
                                                                             Order
                                                                             Ÿ Confirmation
                                                                             Order
                                               Customer Service - Order Changes, Proof of Delivery Requests, Delivery Information etc.
                                              Analytics - Dashboards and Reporting on Customer Churn, Buying Pattern, Lifetime Value
HCL Technologies Limited. - Business Services



        HCL Advantage
Deep
Ÿ       retail and business process expertise
Multi-channel Order Management experience for global
Ÿ
  retailers                                                                    Business Benefits
5 million orders processed per year
Ÿ                                                                              Ÿ - One time Cost Reduction
                                                                               50%
Effective Cross-selling and Up-selling strategies
Ÿ                                                                              Ÿ - Incremental year-on-year savings
                                                                               5%
Focus on business metrics – ‘Perfect Order Rate’ to increase
Ÿ                                                                              Ÿ - Improvement in Order Processing Turnaround Time
                                                                               20%
revenue from Customer                                                          Ÿ - Improvement in Order Processing Quality
                                                                               25%
Robust mechanisms in place to measure and enhance
Ÿ                                                                              Ÿ - Improvement in Customer Satisfaction
                                                                               15%
End-Customer satisfaction
Benchmarking based approach to reduce cost of order
Ÿ                                                                               Note: The statistics are indicative of the potential deliverable benefits
processing
24/7/365 anytime Customer support
Ÿ




                                             Client Background: World’s Leading Seller of Office Products
                                             The Client operates more than 1500+ company-owned and licensed stores worldwide.
        Case Study                           Employs over 43000 employees to sell its products to consumers and small/ medium-sized
                                             businesses. It clocked over USD 14 Bn in annual sales.


                                                                                                  HCL Solution
                                Drivers for Outsourcing                                           Ÿ Order processing
                                Inability to fulfill Customer orders on time
                                Ÿ                                                                 Ÿ Follow-up on incomplete orders
                                                                                                  Ÿ Payment authorization
                                Labor intensive process with escalating
                                Ÿ
                                   costs                                                          Ÿ Handling Customer queries
                                                                                                  Ÿ Material/ delivery tracking
                                Customer expectation about traceability
                                Ÿ
                                                                                                  Ÿ Delivery rescheduling and exceptions
                                Smooth communication between end
                                Ÿ                                                                   handling
                                                                                                  Ÿ Virtual Warehousing


          Benefits
          Ÿ Improved operational flexibility with more than 1 million orders processed every year
          Ÿ Reduced order management cost by 50%
          Ÿ Reduced operations cost by variable pricing model linked to business volumes
          Ÿ Delivered perfect order with over 99% accuracy, up from 97%
          Ÿ Increased Customer satisfaction and revenue by 0.5 -1% through cross/up selling
          Ÿ Achieved 99% on-time delivery through real time route management
          Ÿ Order Accuracy Rate > 99%
          Ÿ complaints from customers
            Zero
          Ÿ Closer Vigilance and Intensive Training resulted in lesser follow up and higher savings to the client




       About HCL Business Services
   HCL Technologies is a billion dollar leading global IT services company, working with clients in the
   areas that impact and redefine the core of their businesses. Since its inception into the global
   landscape after its IPO in 1999, HCL focuses on 'transformational outsourcing', underlined by
   innovation and value creation, and offers integrated portfolio of services including software-led IT                   Give your company the advantage of
                                                                                                                          HCL's Order Management solutions.
   solutions, remote infrastructure management, engineering and R&D services and BPO. HCL
   leverages its extensive global offshore infrastructure and network of offices across the globe to                  To schedule a meeting or to set up a pilot,
   provide holistic, multi-service delivery in key industry verticals including Financial Services,                     email to: alok.sharma@hcl.com
   Manufacturing, Consumer Services, Public Services and Healthcare. HCL takes pride in its
   philosophy of 'Employee First' which empowers our transformers to create a real value for the                                  www.hcl.com
   customers.                                                                                                                    www.hclbpo.com

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HCLT Brochure: Multi Channel Order Management Services for Retailers

  • 1. Multi-Channel Order Management Services for Retailers Deliver the Perfect Order On-time order fulfillment is the key component of Customer Satisfaction and sales growth. It has become more complex and challenging due to new Supply Chain Strategies. The budget for Order Management ranges between 0.3% to 0.6% of the annual revenue for wholesalers and 1% to 2% for retailers. As a retailer, you would have realized that your traditional legacy systems which divide the orders by product type, region or Customer, cannot always cope with the new challenges of multi-channel selling, Challenges & Opportunities Challenges Demanding Consumers - Consumers prefer to shop whenever Ÿ Opportunities and however they please, through any channel, without making any sacrifice Outsourcing the order management function Ÿ Blurring Sales Channel Differentiation - Consumers expect Ÿ enables you to put control points, focus on sales and identical product information, service and inventory availability marketing and reduce demand/supply mismatches, from all channels late shipments and non compliance Disparate Systems and Silo Operations - Non-aligned order and Ÿ On-time order fulfillment has immense effect on Ÿ inventory management system across enterprise pose on-time enhancing Customer satisfaction and loyalty, as order fulfillment challenges well as improving realization through cross/up-sell Fragmented Order-to-fulfill Process - Order-to-fulfill processes are Ÿ opportunities mostly manual and fragmented, around 20% of orders placed requires follow-up with Customers HCL's extensive experience in every component of the order management service space such as HCL Solution e-commerce, catalog, phone and brick and mortar enables its clients to derive significant benefits in terms of faster realization of revenue, order accuracy, analytics and improved perfect order rate. Order Inquiries Order Processing Order Fulfillment Quotation Processing Ÿ Receive Order Ÿ Ÿ Follow-up Order Customer Verification Ÿ Ÿ Validation Order Ÿ Orders Handling Back Product/ Service Ÿ Ÿ Customer ID Payment Authorization Ÿ Information Ÿ Product Code Reschedule Delivery Ÿ Product Availabity Ÿ Ÿ Quantity Delivery Exceptions Ÿ Service Offerings Ÿ and Discount Price Ÿ Pricing Exchange Processing Ÿ Delivery Terms Ÿ Ÿ Billing/ Delivery Address Returns Authorization Ÿ Ÿ Entry Order Ÿ Confirmation Order Customer Service - Order Changes, Proof of Delivery Requests, Delivery Information etc. Analytics - Dashboards and Reporting on Customer Churn, Buying Pattern, Lifetime Value
  • 2. HCL Technologies Limited. - Business Services HCL Advantage Deep Ÿ retail and business process expertise Multi-channel Order Management experience for global Ÿ retailers Business Benefits 5 million orders processed per year Ÿ Ÿ - One time Cost Reduction 50% Effective Cross-selling and Up-selling strategies Ÿ Ÿ - Incremental year-on-year savings 5% Focus on business metrics – ‘Perfect Order Rate’ to increase Ÿ Ÿ - Improvement in Order Processing Turnaround Time 20% revenue from Customer Ÿ - Improvement in Order Processing Quality 25% Robust mechanisms in place to measure and enhance Ÿ Ÿ - Improvement in Customer Satisfaction 15% End-Customer satisfaction Benchmarking based approach to reduce cost of order Ÿ Note: The statistics are indicative of the potential deliverable benefits processing 24/7/365 anytime Customer support Ÿ Client Background: World’s Leading Seller of Office Products The Client operates more than 1500+ company-owned and licensed stores worldwide. Case Study Employs over 43000 employees to sell its products to consumers and small/ medium-sized businesses. It clocked over USD 14 Bn in annual sales. HCL Solution Drivers for Outsourcing Ÿ Order processing Inability to fulfill Customer orders on time Ÿ Ÿ Follow-up on incomplete orders Ÿ Payment authorization Labor intensive process with escalating Ÿ costs Ÿ Handling Customer queries Ÿ Material/ delivery tracking Customer expectation about traceability Ÿ Ÿ Delivery rescheduling and exceptions Smooth communication between end Ÿ handling Ÿ Virtual Warehousing Benefits Ÿ Improved operational flexibility with more than 1 million orders processed every year Ÿ Reduced order management cost by 50% Ÿ Reduced operations cost by variable pricing model linked to business volumes Ÿ Delivered perfect order with over 99% accuracy, up from 97% Ÿ Increased Customer satisfaction and revenue by 0.5 -1% through cross/up selling Ÿ Achieved 99% on-time delivery through real time route management Ÿ Order Accuracy Rate > 99% Ÿ complaints from customers Zero Ÿ Closer Vigilance and Intensive Training resulted in lesser follow up and higher savings to the client About HCL Business Services HCL Technologies is a billion dollar leading global IT services company, working with clients in the areas that impact and redefine the core of their businesses. Since its inception into the global landscape after its IPO in 1999, HCL focuses on 'transformational outsourcing', underlined by innovation and value creation, and offers integrated portfolio of services including software-led IT Give your company the advantage of HCL's Order Management solutions. solutions, remote infrastructure management, engineering and R&D services and BPO. HCL leverages its extensive global offshore infrastructure and network of offices across the globe to To schedule a meeting or to set up a pilot, provide holistic, multi-service delivery in key industry verticals including Financial Services, email to: alok.sharma@hcl.com Manufacturing, Consumer Services, Public Services and Healthcare. HCL takes pride in its philosophy of 'Employee First' which empowers our transformers to create a real value for the www.hcl.com customers. www.hclbpo.com