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Applicability of gamification in insurance industry is growing by the day. Insurers are leveraging various aspects of gamification to not only enhance customer engagement but also to improve employee productivity and drive motivation. It is being used as a strategic tool by most of the insurance line of business (LOBs). The presentation and associated white paper talk in detail about the gamification use cases applicable across the insurance sector, do’s and don’ts and ways to build an effective go-to-market strategy to deliver gamification in insurance industry.
For more information on HCL’s Insurance Services offerings, http://www.hcltech.com/financial-services/insurance-services