Financial Services Case Study: HCLT pioneers the automation of the mortgage product launch for a leading bank in the UK
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4. HCL pioneers the automation of the
Mortgage Product Launch for a leading bank
in the UK
BACKGROUND
Our client is the #1 in mortgage business in Europe, and the largest retail bank in
the UK. It has over 30 million customers with one in three people banking with it in
the UK. Our relationship with this client (later acquired by a major British financial
institution) commenced in 1997
Our client required an automation tool that would save considerable time during
the launch of its mortgage product, for which it partnered with HCL
CHALLENGES / OBJECTIVES
The overall objective was to automate the entire mortgage process, reduce
SNAPSHOT
business impact costs, and reduce IT costs
Had a record of 7 days as the minimum lead time to market, and handled over Vertical: Financial Services
250 products per week; suffered a loss amounting to £750k due to incorrect Micro-vertical: Banking
product launch processes during the previous year Service Areas: Application Development
Manual, laborious and time consuming operations in the generation of & Maintenance
reports, APR calculation, and updates to websites Technologies: Mainframe, .NET
Mounting IT costs during product launches
Required the right kind of support to provide rapid response to market changes;
required the agility to launch new products on a real-time basis, and a
streamlined, standardized method for mortgage product launches
5. THE SOLUTION CUSTOMER TESTIMONIAL
HCL initiated the idea generation session and assumed complete ownership –
“The new tool allows our product launches to be
from functional analysis to deployment of the entire mortgage process
turned around within 24 hours, and in
We were also involved in the Architecture Design & Development, and addition, removes the risk of human error from
Testing & Delivery, and offered end-to-end support to our client’s business manual intervention. This has also reduced our
during the entire life cycle demand on IT, enabling other critical work to be
Automated APR collection, reports and website updates completed. Other benefits include the ability to
The mortgage automation process enabled end users directly interface with launch new, and a wide range of products, on
the application, which was a new phenomenon in the UK market almost a real time basis and a standardised
The automation tool we built allowed product launches to be turned around method for new mortgage product creation. The
within 24 hours [which earlier took a minimum of 7 days] and also removed all Mortgage Product Launch Automation Tool was
IT involvement. Thus, we were able to offer our client a unique product developed by HCL with no additional cost to us
differentiator in the UK market, making its product launches almost real and supported all business departments during the
time, which prompted more and more customers to approach our client entire lifecycle by providing input for design, data
and test.”
-Managing Director of Mortgages
RESULTS / BENEFITS
HCL’s product launch automation tool proved to be a unique differentiator to the bank for launching new products in the
market on a real-time basis, much ahead of its competitors. It is the only bank in the UK with this capability today and can
directly launch new products with ‘zero involvement’ from IT . [The tool was developed at no additional cost to the client]
Empowers with a high degree of scalability, resulting in the successful launch of more than 1000 products till date
Eliminates manual intervention and reduces the risk of human errors
Enables rapid response to market changes, which was a key USP for the client
Increases customer satisfaction leading to improved business
Direct cost savings to the business of over £1,000,000
6. Hello, I’m from HCL! We work behind the scenes, helping our customers to shift paradigms and start revolutions. We use digital engineering to
build superhuman capabilities. We make sure that the rate of progress far exceeds the price. And right now, 88,000 of us bright sparks are busy
developing solutions for 500 customers in 31 countries across the world.
How can I help you?
www.hcltech.com