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網路行銷

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弘正 陳
弘正 陳

大一網路行銷課的第二講， 我知道錯了，英文比例不能太高～

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網路媒體設計與行銷 Lecture 2 什麼是行銷？ 亞太數媒系 陳弘正
學習大綱 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
行銷的定義 （ Definition of Marketing) ,[object Object],[object Object],[object Object],http://en.wikipedia.org/wiki/Marketing
Evolution of Marketing (I) Early Stage Orientation Profit driver Timeframe Production Production methods Until 1950s Product Quality of Product Until 1960s Selling Selling Methods 1950s & 1960s Marketing Needs and Wants of Customers 1970 to Present days
Marketing Orientation （市場定位） ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix (4P’s of Marketing)
4P’s 思考決策 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SIVA Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis - Definition ,[object Object],[object Object]
SWOT Analysis - Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT 分析，真的假的？ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strength ( 優勢） - 內在條件 Weakness （弱勢） Opportunities （機會） ﹣ 外在機會 Threats （威脅）
課堂練習﹣ 大學生應不應該打工之 SWOT 分析 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Homework #1 (9/30 截止） ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Homework #1 (9/30 截止） ,[object Object],[object Object]
網路行銷概念
Web 1.0 Marketing
Web 2.0 Marketing
網路行銷專案管理 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reference ,[object Object],[object Object]

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