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1. For businesses large and small, their profitability and succe
customer retention, customer relationship enhancement
acquisition. Often, this is known as Customer Relationship
CRM. The managing of all business and interactions with cu
Allowing businesses to better manage their customers throug
of reliable systems, procedures, and processes for interac
customers is considered as the main purpose of Custome
Management. If the CRM program is good, then the busine
acquire customers and service the service. Good CRM also h
customers, and identify which customers can be given a high

2. The CRM refers to a complex mix of enterprise strategi
processes, and information technologies, which are used to
needs and behaviors to help businesses develop more substa
with them in order to get greater results.

3. During the late 90s, an index file, an answering machine as w
are what customer relationship management usually consiste
CRM system has evolved into an Excel spreadsheet and more
systems normally consist of email and/or snail mail,
campaigns, contact manager programs, sales tracking prog
media contact center or voice mail system

4. A a wider approach including modifying business processes b
of customer, training of employees, adopting relevant IT
software, and IT services that allows firms to track their CRM
involved in order to have a successful CRM strategy which m
more than just installing and integrating a software

5. By allowing companies to maintain all customer records in
location that is accessible to the whole wide organization,
software can help run an entire business. Front line offices h
are set up to collect data from the customers for process
warehouse where data is stored, orders are filled and tracke
analyzed.

6. One of the most common causes for customer relationship m
failure is poor data quality, which can be easily avoided
information it provides, CRM systems are useful. The old s
in, garbage out" can be applied to CRM data quality. Good CR
be ensured as long as you input the data accurately, if there
provided information or if the information is not complete
entries twice to minimize the possibility of duplication, th
contact with the customer to recheck the data. Generally, cu
annoyed at this and instead, they will even feel more apprec
customer service.

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