2. Introduction
•The existing product –
variety of body products such as perfumes,
lotion and body scrub.
•Ingredients of the body product come from the
sense of flower such as lavender, green apple
and floral.
•Design of the bottle using our own creativity.
•The raw material used for the bottles have
been purchase fom supplier located in China.
3. • Established in Jan 2015. Founder - Nur Azera Binti Azha.
• Open small booth in shopping mall March 2015. Now our shop are
located in Ampang, Selangor.
• Our mission is to make the product for body fragrance that
suitable for all age and gender.
• The goals of the company is to provide amazing customer service
wherever, whenever possible.
• The objectives to create one brand that will give benefit or
satisfaction for user.
Company Background
4. • To be the best shop that selling the best quality of body product
- full fill customer needs and wants by using market
segmentation, dividing into small group of buyer with distinct
need, characteristic and behaviour
• Based on pricing, for the starting, N3 Resources use market-
skimming pricing.
• The company also use several product mix pricing strategies by
segment our product price.
• For this new product company make marketing plan based on
5’P which are product, price, promotion, place and people that
suitable use it.
Marketing plan
5. • Perfume that both sex which man and woman can use based on
their taste or activities. This perfume are long lasting up to 8 to 9
hours.
• 4 different type of name and smell that follow by function and
activities.
• This perfume is doesn’t contain alcohol.
• 3 type of bottle which contain
5ml, 15ml and 30ml.
Introduction of new product - Byzezuna perfume
6. • Zezuna Love: yellow , this is limited edition product because it
only has the small bottle which 5ml.
-> fresh and mix with citrus
->wear during leisure time with friend or loved ones.
• Love Ze’Belle: orange.
-> vanilla scent and musk.
->symbolic of luxury and high status
-> suitable for men and women.
-> suitable meetings where it can build high confidence to person
when be surrounding around people.
Introduction of new product
7. • Love Na’Riel: pink.
-> sweet and based on floral.
->Na’Riel suitable to use when going out with friends, attending
an informal event activity.
• Love Zu’Rora: purple.
->fruity and mix with semi sweet or green apple and lavender.
->This perfume suitable for special & romantic occasion.
Introduction of new product
8. • Sample: In a bag contain 4 type of perfume and it has 4 bottle
that contain each smell of this new product with the price RM
20, means RM5 for each bottle.
• Baby: Its contain 5ml and the price is RM 14.90.
• Diamond: Its contain 15ml and the price for a bottle is RM 39.90.
• Crystal: Its contain 35ml and the price is RM 89.90 per bottle.
Price of new product
9. • 5% discount for existing customers if they buy Crystal’s bottle of
any kind of perfume if they bring any the packaging Byzezuna’s
existing product.
• Byzezuna shop.
• email.
• print advertising - advertise at magazines.
• online advertising.
• social media - Facebook, Twitter, Instagram and Youtube. With
hashtag (#ByzeunaPerfume).
Promotion
10. • Can come directly to our shop which at Ampang
• Buy from online
• Our agent will posting it.
• For this product we will make a tour at some event to promote
this perfume. The event normally is within university or office
area.
Place
11. Demographic segmentation
• Age- 15 until 60 years old.
• Gender - male and females. From 4
perfume, there are 2 perfume that
suitable with male or man,
meanwhile all perfume is suitable for
female.
• Income: Upper Class 30% for income
around RM 1,000 below, middle class
60% for income RM 1,000 until RM
3,000 and lower class 10% for RM
3,000 above.
• This perfume suitable for all race,
religion and ethnic.
Geographic segmentation
• product is for student and
employees.
• This perfume is fit the taste Asian’s
people especially Malaysia,
Singapore and Indonesia.
• Psychographic segmentation based
on lifestyle and personality - each
perfume has its own
characteristics.
• Behavioural segmentation -
Perfume is a key gift idea and
therefore there is an increase in
demand on festival.
Segmentation Market
12. Target Market
• Ampang area.
• Muslim. Most of product is with no
alcohol.
• For those want a unique smell of
perfume that long lasting and can
be used in daily activities.
• For those need something new
with their perfume collection that
different from other brand brands
and doesn’t have inspiration from
other brands.
• For the active’s person that
requires go to meetings, sport, and
informal events
Differentiation and Positioning
• For differentiation - the features,
designs and style for Byzezuna
perfume is different from
competitor.
• Byzezuna is focus on print
advertising at magazine
• Positioning - value proposition
more for the same, where the
product is in high quality perfume
but customer can get with lower
prices.
• The same for less, where we
decided give the good deal to the
customer that interest with this
product.
13. • The company. The development team are responsible to make analysis based
on product and market about perfume in Malaysia.
• Suppliers – bottle (Nature Tech Com Trading), cosmetics tray and cosmetic
display (Inktell Sdn Bhd) and flavours of the perfume (Hunka Trading Sdn.
Bhd.).
• Competitors - Dexandra perfume, Versacety and Guerlain perfume. There
some brand or company have same type of product like Byzezuna such as
Sephora and Sasa.
• Publics media - We will use Elle Malaysia to carries news of the new face of
Byzezuna Perfume that has iconic fragrance.
• Customer - They will inform others about the quality of perfume.
Microenvironment
14. • Economic - This product is suitable for lower and medium class that want
perfume that have luxury’s scent.
• Natural environment, customer can bring the old Byzezuna packaging
product, because we will renewable packaging to reduce the waste and it
has also controlled in the cost control of the product.
Macroenvironment
15. Developing New Products
Product concept
• Product idea: Mostly our regular customer ask us to produce something new
and some of then give an idea to sell perfume.
• Product concept: The concept this perfume are easy to bring anywhere and
have the reasonable price that all age or status can buy it.
• Product image: for the bottle packaging for this product is different with other
Byzezuna product.
• Production schedule : If sales forecast of paradise shop is 10,000 bottles per
month and working days per month is 25 days, the daily production rate is:
-> 10,000 / 25 days = 400 bottles
• The effectiveness working hour per days is 8 hour (after deducting of 1 hour of
rest period) idling time, the hour production time is:
-> 400 / 8 hour = 50 bottle per hour
16. Concept Testing
We will do a market testing at the Byzezuna shop and also give sample
to our agents. So, we target the customer that walk in or approach
Byzezuna shop and our loyal agents.
Commercialization
• Where launch – Byzezuna Shop at Ampang.
• When launch – 23 Jan 2017.
• Time launch – 11a.m
Publics can attend.
17. Wholesalers
Agents
The agents for this new product will same as the existing agent.
are 2 agents in each state in Malaysia.
We will provide 5 bag of sample that contain all 4 type perfume, paper
bag, box and also flyers.
Will open for 5 more agents be part our team.
The new agents need sign a contract with N3 Resorces. Can get earning profits
of up to 55%.
• Sample: we will sample for free to all agent.
• Small bottle or known as Baby: The agent price is RM 10.90.
• Medium bottle or known as Diamond: The agent price for a bottle is RM 30.90.
• Large bottle or known as Crystal: Its contain 35ml and the price is RM 69.90 per
bottle.
18. Conclusion
This new product we hope it can generate positive profits for company.
Then, with this strategy marketing, the customer will aware with this
new product will launch and make Byzezuna as their favourite brand for
body fragrance.
Hopefully, the customer satisfy with the money they paid for buy this
perfume with their needs.
