1. Jake Bugg – Cross media case
study

2. Background
• Jake Bugg (born Jacob Edwin Kennedy; 28 February 1994) is an English singer-
songwriter. His self-titled debut album, largely co-written with songwriters Iain
Archer, Matt Prime and Crispin Hunt, was released in late 2012 and reached
number one in the UK albums chart.
• Bugg was born in Nottingham, to musical parents who separated when he was
young. His father, whose last name was Bugg, was a nurse and his mother worked
in sales, both having previously made recordings. He grew up in the Clifton council
estate of Nottingham and started playing guitar at the age of 12 after being
introduced to the instrument by his uncle Mark.
• Bugg was chosen by the BBC to appear on their "Introducing" stage at the 2011
Glastonbury Festival aged 17, and because of this was given a contract by Mercury
Records.[3] His songs were then placed on various BBC Radio play lists and one of
them, "Country Song", was used in a national TV beer commercial for Greene King
IPA.

3. The home page of the Jake Bugg website has a video
playing in the background which is the center of
attention. The video shows him in a situation where it
seems he is just starting out with the music industry.
The homepage shows his new
album that is out, and gives
information for where it can be
bought.
The homepage of the website itself is very basic,
where the prominent element that is shown is the
music video playing in the background. This shows
the importance of the music and that appearance is
not the main aspect.
There is also a toolbar which allows you to
navigate the website to view other things,
such as different videos.

4. There is a news page which allows you to be updated with
new events that he has been involved with, giving the fans a
look into his lifestyle as an artist.
Another page, ‘gigs’ also adopts the same simple
background as other pages, also with information for
audiences.
The photos page has links which
directs you to to different pages
of more photos. Again, this
allows the fans to see more into
what he is like. The point that
there is few also implies the fact
that he is a new artist.

5. Album Artwork
The album artwork itself is quite basic, and the colours portray a old fashioned feel towards the album.
The album artwork enforces his genre of indie folk. The close up on the front also allows the viewer to
see who he is, as he is a new artist and not yet well known by people. It shows that he is trying to get
his face shown and also indicates that he is of a young age. The folk like album and his young face
implies he is a unique and vintage artist.

6. Advertisement by
MTV Website
On the mtv website they have
advertised Jake Bugg and
influenced people to watch him.
The advertisement is a positive
influence as it evokes the point that
he is young and unique, and not
your average 19 year old as he has a
much older sound for his age. The
comparison to other artists would
also influence people to listen to
him if they were also interested in
the similar kind of sound that he
has adopted.

7. Jake Bugg – Broken
The first part of the music video shows other
people playing on stage in a pub, firstly
indicating the folk genre for Jake Bugg.
There is a shot to the rest of the people in the
bar who have no reaction towards the previous
people playing, and they seem quite arrogant
and ignorant towards them.
When Jake Bugg goes on stage it reinforces the
importance of music for him, as he sings live; this
makes him appear as an organic artist.
There is another shot of the people in the bar, who
start to fight making Jake Bugg stop playing. This
reinforces peoples attitudes, but he continues to
play.

8. The close up shot of him playing the guitar reinforces the
idea of being organic, but also implies that he plays his
own music too.
This focus pull shot indicates that no one is really
looking at him singing.
The focus pull on the man highlights him and implies that he
has begun to notice him playing.
This shot of the woman swaying to the music also
indicates that she too has noticed him.

9. There is a relationship between the lyrics and the visuals. The
lyrics are ‘still my heart beats for you’ and then the camera cuts
to the shot of the girl, indicating a problem between the artist
and the girl.
The shot of the man again, this time tapping his
fingers, shows that he is again interested in the
song. It could also imply that he can relate to the
song for his own situation.
Another shot of a fight between two men and a woman
also relates to the lyrics of being ‘broken’
This shot shows that Jake Bugg’s song is uniting people together.

10. One of the end shot shows the girl again. This reinforces that
there could be some sort of relationship between them and
her facial expression links to the lyrics of being ‘broken’

11. Conclusion
Jake Bugg is still a new artist but I think all of the above concludes that he is a
unique artist that has taken on a folk type outlook for his appearance and his music.
His website and music video also portray him to be an organic artist where the sole
purpose of his career is to make music, and not about the way he looks.