The document discusses creating a music magazine targeted towards an indie rock audience. It provides examples of potential audience members and what they would like to see in the magazine. The magazine will aim to appeal to all ages and genders who enjoy indie rock music. The content will need to engage the target audience through articles and stories. Uses and gratification theory will be applied to satisfy audience motivations like diversion, personal relationships, personal identity, and surveillance.

1. AUDIENCE
(indie rock)
Audience is a very important element for creating and designing a music magazine
which is being targeted for a certain genre of music. All elements which will be created
within my music genre of magazine will be aimed at a specific type of audience. This
audience will be those interested and who listen to the Indie Rock genre, this would
include iconography from the indie rock genre and the way it is stereotyped.

2. The type of magazine I am
aiming to produce will be
targeted at all ages and all
genders, as music is such a
wide topic anyone and
everyone can listen or have
an interest. I am aiming to
make it appealing to the
people only interested in the
genre, as it will be a music
magazine based around one
certain genre.

3. Name: Sam Smith
Hobbies: Gigs, playing guitar, writing music
Favourite Bands/ Artists: Arctic Monkeys,
The Libertines, Miles Kane, Kasaiban.
What you would like from a music
magazine?: “I would like to see more gig
photos and reviews for the gigs I missed
out on”
AUDIENCE PROFILES
I have asked a few different people I know who are interested and listen to the Indie Rock
genre what they would like from a magazine, what should be included within the content of
the magazine.
Name: Tasha Newton
Hobbies: Fashion, Listening to music,
going out
Favourite Bands/ Artists: The Smiths,
Bob Dylan, Rolling Stones.
What you would like from a music
magazine?: “I would love to see more
fashion pages with ideas on trends within
the indie scene”
Name: Tom Vanzeti
Hobbies: Playing with my band at gigs, spreading
the indie music
Favourite Bands/ Artists: The Wombats, The
Kooks, Tribes
What you would like from a music magazine?: “I
think I would read magazines more if they had
more opportunities for competitions and also
posters”
Name: Matthew Robinson
Hobbies: Record Collecting, Gigs, Meeting indie
rock musicians
Favourite Bands/ Artists: The Stone Roses, The
Courteeners
What you would like from a music magazine?:
“More gossip about the bands and people in the
indie rock industry, and also information on
releases and signings”

4. The articles and stories inside will need to be engaging so they draw in the
correct target audience. For example it could be an article which would engage
a certain audience about an interview with a popular indie band in the current
market. I will achieve this by using gratifications theory
USES AND GRATIFICATION THEORY
Uses and
Gratification
theory
DIVERSATION
(escapism)
PERSONAL RELATIONSHIPS
(following fashion and role models)
PERSONAL RELATIONSHIPS
(using the media for emotional interaction)
SURVEILLIENCE
(information gathering)

5. Diversion to help audience escape which in a
music magazine could be photographs from a gig.DIVERSION
PERSONAL RELATIONSHIPS Personal relationships which are a
story that creates a bond with the
audience and emotion. This could be
an interview with a band or artist.
PERSONAL IDENTITY Personal identity which could be a fashion
page, gossip page about celebrities or stars
within the Indie rock genre.
SURVEILLANCE Surveillance, which in a music magazine could be stuff to
inform the audience. This could be a time table of
upcoming gigs and concerts for which the audience reading
may attend.

6. EXAMPLE OF USE OF GRATIFICATION THEORY
Diversion
Personal
Relationships
Personal Identity
Surveillance

7. EXAMPLE OF USE OF GRATIFICATION THEORY
Personal Identity
Personal
Relationships
Surveillance
Diversion