How to write a marketing plan 2020 is an overview of the coaching and consultancy solution from www.growyourbusiness.tv to help small business owners to plan, document and execute a marketing plan. If you want to know how to write a marketing plan in 2020, then check out this document, then get in touch. TAGS: How to write a marketing plan 2020, How to write a marketing plan, How to write a marketing plan in 2020, How to write a marketing plan for small business, How to plan your marketing, marketing plan checklist, marketing plan, online marketing plan, social media marketing plan template 2020, marketing plan 2020, how to write a marketing strategy, small business marketing, small business marketing plan checklist, marketing planning, marketing plan template 2020

1. How to Write
a Marketing Plan in 2020

2. ©FraserJHay,2020
Struggling to Craft Your Message?
Its your business. You’re in control. You make the decisions.
Is Your Current Marketing Message
EngagingEnoughPotential Clients Online?
(ItShould.)

3. ©FraserJHay,2020
Struggling to Generate Leads?
Its your business. You’re in control. You make the decisions.
Do You Know Where Your Next 5,
50 or 500 Leads Are Coming From?
(Wedo.)

4. ©FraserJHay,2020
Struggling to Increase Sales?
Its your business. You’re in control. You make the decisions.
Is Your Funnel, Pipeline or CRM
Leading to Conversations & Sales?
(Itshould.)

5. ©FraserJHay,2020
Struggling to Systemise Your Marketing?
Its your business. You’re in control. You make the decisions.
Is Your Sales & Marketing Process as
Efficient & Profitable as It Could Be?
(Itshould.)

6. Plan, Document & Execute a sales strategy that closes deals, wins clients and grow your business
Do You Need a Strategy That Gets Results?
©FraserJHay,2020
Which part of your marketing strategy do you need revitalise?
It’stimetostartexperiencing permanent breakthroughs withyourmarketing.
MARKETING MESSAGE + LEAD GENERATION + SALES & SELLING = INTEGRATED PLAN

7. Multi award winning Entrepreneur
I’m a former Scottish & UK Shell
Livewire Winner, former Prince’s
Scottish Youth Business Trust &
Royal Bank of Scotland Winner.
Let Me Introduce Myself
My name is Fraser Hay
Keynote Speaker
Have presented on 3 continents. Was
invited to raise the entrepreneurial
spirit of the people, government &
businesses of the Seychelles.
Author
written and published 21 books
on entrepreneurship and marketing
and gotten many to the #1 spot for
their category on Amazon.
Business Coach
As founder of Grow Your Business
Club. I’ve helped individuals in over
40 countries to address over 2000
entrepreneurial challenges.

8. Needhelptoplan,document&execute yournextmarketingplan? Gethelptoachievesyour
marketingobjectiveswithaNEWmarketingstrategythatcovers4keyareas:
Message+LeadGeneration+Sales&Selling+TheSystem.
Whenyou’reready, getintouchforaFREEStrategyCalltodiscussyours.
Fraser J Hay
CEO • Founder
Grow Your Business
©FraserJHay,2020
Get Help to Create a Plan of Action
Personalised & Bespoke
to What You Offer

9. The solution
A Dream With a Date Becomes a Goal.
A Goal Broken Down Into Steps Becomes a Plan.
A Plan That Is Actioned Becomes a Reality.
To Turn Your Dreams Into a Reality…
…Take the First Steps TODAY

10. Please write your great title is here
We help you craft a more
compelling & engaging message
MARKETING MESSAGE
We help you to target & engage
decision makers who need what
you offer
LEAD GENERATION
We help you to convert sales
Leadsintocustomers&clients
SALES & SELLING
We help you to automate
& Systemise youwmarketing
approach
SYSTEMISE
MARKETING MESSAGE
LEAD GENERATION
SALES & SELLING
SYSTEMISE
a NEW Marketing System
©FraserJHay,2020

11. 1.1 Achievements
1.2 Disappointments
1.3 Lessons learned
1.4 What will you do differently
1.5 Goals & Objectives
1.6 Revenue Streams
1.7 Authority Online
1.8 Vision, Mission & Values
1.9 Priorities
1.0 SITUATION ANALYSIS
What’s Covered
©FraserJHay,2020
Watch. Relate. Assimilate & Apply.
OUTCOME
Identify where you’re at, what you want
and why you haven’t yet acieved it

12. 2.1 Ideal Client Profile
2.2 Problems You fix for clients
2.3 Value You Offer
2.4 USP
2.5 Competitors Analysis
2.6 Market Demand
2.7 Hashtags
2.8 Problems & Pain
2.9 Benefits
2.10 Mitigating Risk
2.0 POSITIONING
©FraserJHay,2020
OUTCOME
Confirm who you want to reach, why you’re
different and why they will want what you offer

13. 3.1 Revenue Streams & Pricing
3.2 Brand Positioning
3.3 Brand Promise & Traits
3.4 Brand Quality & Loyalty
3.5 Brand Association & Management
3.6 Marketing Collateral
3.7 Killer Qualifying Question
3.8 Content Strategy
3.9 Posting Schedule
3.10 Writing
3.11 Workshops, Speaking & Events
3.12 Online Reporting
3.0 PACKAGING
©FraserJHay,2020
OUTCOME
Define Your Marketing Message, Brand,
Marketing Collateral & Content Strategy

14. 4.1 Online
4.2 Offline
4.3 Mobile
4.4 Keep In Touch
4.5 P.R.
4.6 Advocates
4.7 Marketing System
4.0 PROMOTION
©FraserJHay,2020
OUTCOME
Confirm tactics & routes to market. Get your
message out & start generating leads

15. 5.1 Sales Process
5.2 copywriting
5.3 Funnel
5.4 Sales Appointments
5.0 PERSUASION
©FraserJHay,2020
OUTCOME
Confirm your sales strategy online & offline
to convert leads into cash.

16. 6.1 Maintenance
6.2 Security
6.3 GDPR
6.4 SEO
6.5 Management
6.0 WEBSITE
©FraserJHay,2020
OUTCOME
Take Control of Your Website’s Stability,
Security, Management & Effectiveness

17. 7.1 Prove to yourself & stakeholders its working
7.2 How you will hold your team accountable
7.3 Transparent Reporting & Accountability
7.0 PERFORMANCE
©FraserJHay,2020
OUTCOME
Align KPIs to Priorities So You Can Count,
Monitor & Measure Your Progress – Daily.

18. 8.1 Progress & KPIs
8.2 Reporting & Task Management
8.3 Roles, Responsibilities & Accountabilities
8.0 TACTICAL IMPLEMENTATION
©FraserJHay,2020
OUTCOME
Determine The Resources & Help You Need
ToImplement&ExecuteYourMarketing Plan

19. 1. Identify what’s holding you back
2. Set NEW Goals & Priorities
3. Update&execute yourplan
4. Review yourplan
RepeatSteps1- 4
PROGRESS IS GUARANTEED
©FraserJHay,2020
It’s your business. You’re in control. You make the
decisions. You decide how much effort you put in.

20. Progress is Guaranteed
(When you apply what we share.)
Review your progress every single day when you apply what we
share. Generate confidence, progress and results and share your
results with stakeholders, shareholders, investors & family
If the plan isn’t working,
change the plan not the goal.
©FraserJHay,2020

21. Progress Evaluation using your KPIs
Challenges & Solutions
Strategic Plan & Tactics
Weekly Action Plan
Each session starts with a review of
yourlast7days&progress achieved.
Progress Evaluation
What’s holding you back & preventing
thegrowth youwantisdiscussed indetail
Challenges & Solutions
The next stage of your plan of action
isagreed&discussed indetail
Strategic Plan & Tactics
Progress from the session is documented
andtheclientimplementstheweekly actionplan
Your Weekly Action Plan
How we spend our timeSessions are typically 1 – 2 hrs weekly online, on-site or on the phone
©FraserJHay,2020

22. ©FraserJHay,2020
What Others Say…
The future depends on what you do today, so take action

23. ©FraserJHay,2020
What Others Say…
The future depends on what you do today, so take action

24. ©FraserJHay,2020
What Others Say…
The future depends on what you do today, so take action

25. Get a FREE Strategy Call
Can I help you? Maybe. Maybe not, but there’s a quick way to find out, and it’s FREE.
What is the next marketing goal or objective
that you want to achieve? Get in touch, today.
Contact Us
Tel:+441542841319
Mobile: +447714074446
Skype: Pocketmentor
www.growyourbusiness.tv