RU Game? Games & Public Libraries

GAMES SERIOUSLY
r u game? Games & Public Libraries

GAMES: SERIOUSLY
An overview of the many forms of serious games, their history & their natural affinity with archive & education

Gary Hayes

Gary Hayes, Director MUVEDesign & Multi Platform Lecturer
gary@muvedesign.com - personalizemedia.com - muvedesign.com - garyphayes.com

GAMES SERIOUSLY

ABOUT ME


GAMES SERIOUSLY

Service provider, content producer, strategist, director, web 2.0 ‘generator’
•80-90s Music Composer, Producer, Lecturer, Filmmaker then editor BBC
•95- 04 BBC Senior Dev Producer, New Media & Broadband TV - 8 yrs
•Personal TV / standards - TV-Anytime, MPEG
•2005 - Advanced Media Training Lab, Founding Director LAMP & MultiPlatform Head at AFTRS
•2006 - MUVEDesign, Virtual World / Game Creation, Augmented & Alternate Reality Games Design & Production
•10 - 9th Top Blog Media and Marketing Australia (165th worldwide)


GAMES SERIOUSLY


GAMES SERIOUSLY

Some of Gary’s BBC New Media & US Productions 95 - 05
Strategic Navigators
TV cross media adaptations
US Social TV Pilots

UK Interactive Cross Media TV

Live web, radio, real world doco
Broadband TV


GAMES SERIOUSLY
A range of virtual world productions - many for education

BigPond Telstra US Fortune 100s Melbourne/Cog/AFTRS etc:

ABC Island Deakin Arts Island Thursday’s Fictions


GAMES SERIOUSLY

REFERENCE OTHER CONTACTS: GARY WEB PRESENCES

Blogs- wikis

* Main Media WP Blog www.personalizemedia.com
* Web universe thin hub www.garyphayes.com
* JustVirtual Virtual World POV Blog www.justvirtual.com
* Laboratory for Advanced Media Production blog www.lamp.edu.au
* GaryHayes.tv Participatory Interactive TV www.garyhayes.tv
* Multi User Virtual Environment Design www.muvedesign.com
* Cubrisound Music www.cubrisound.com
* Korkyt Photography www.korkyt.net
* LAMP Media Wiki www.lamp.edu.au/wiki/

Web 2.0/3.0 Social Networks

* YouTube The Icarus Channel http://www.youtube.com/hayesg01
* Flickr Pro Account Photos http://www.flickr.com/photos/garyhayes/
* LinkedIn http://www.linkedin.com/profile?viewProfile=&key=537854
* Facebook - Gary Hayes http://www.facebook.com/profile.php?id=517517305
* MySpace - Cubrisound http://www.myspace.com/cubrisound
* Second Life Home Sim SLURL, http://slurl.com/secondlife/Marni/32/214/22/
* Friends Reunited http://www.friendsreunited.co.uk/fr.asp?wci=profile
* Google Video Australian Film TV and Radio School http://video.google.com.au/videosearch?q=owner%3AAFTRS
* Google Video Gary Hazlitt http://video.google.com.au/videosearch?q=%22Gary+Hazlitt%22+site%3Avideo.google.com


GAMES SERIOUSLY

INTRODUCTION
Serious Games - Seriously a whistle-stop tour


GAMES SERIOUSLY

DEFINITIONS OF SERIOUS GAMES

•Games that are NOT entertainment ?
•Games that are simulations ?
•Games that are: infotainment,
edutainment, advergames, therapeutic,
propaganda...?
•Games that are USED by education,
training, health, public policy, defense,
and strategic communication ?

My definition
Goal orientated ‘play’, often in real world scenarios, intended to
‘improve’ the player/s knowledge, awareness or skills


GAMES SERIOUSLY

Gary’s Top Ten - Serious Game Taxonomy

YOUR INTENTION WITH YOUR GAME IS TO:

raise AWARENESS of issues
develop SOCIAL skills
train MOTOR functions
develop sudden onset CRISES response skills
impart KNOWLEDGE
develop BUSINESS prowess
develop HUMAN CAPITAL and workforce
improve MIND & BODY
improve CREATIVITY
improve ORGANIZATIONAL management

GAMES SERIOUSLY

THE EDGAR DALE CONE
OF EXPERIENCE c. 1946

INCORRECT

http://www.willatworklearning.com/2006/05/people_remember.html
CORRECT


GAMES SERIOUSLY

HIGH LEVEL BACK STORY OF SGs
•Role Playing Scenarios (acted or written)
•Board Games
•Some ‘Entertainment’ Titles - Sims
•Corporate Internal Training
•The Educational CD Rom
•Mod’ding Entertainment Games
•Alternate & Augmented Reality Games


GAMES SERIOUSLY
Educational CD ROM ? !


GAMES SERIOUSLY
Example adaptations of Documentary
Escape from Woomera
Waco Resurrection
Paris Riots (medal of honour)

JFK Reloaded
The Troubles


GAMES SERIOUSLY

raise AWARENESS of issues


GAMES SERIOUSLY

http://www.mcvideogame.com/


GAMES SERIOUSLY

http://www.archimageonline.com/nanoswarm.cfm

The rising tide of
childhood obesity has
been linked to type II
diabetes, a “looming
crisis” that is reaching
epidemic proportions.
The Centers for
Disease Control and
Prevention predicts one
third of Americans
born after 2000 will be
diabetic in their
lifetime.


GAMES SERIOUSLY

Stop malaria for iPhone/iPad


GAMES SERIOUSLY

http://interactive.usc.edu/members/jmfernandez/2006/02/
exchanging_cultures_ec_game.html


GAMES SERIOUSLY

http://www.darfurisdying.com/


GAMES SERIOUSLY

http://www.newsgaming.com/games/index12.htm

This is not a game

You can’t win and
you can’t lose

This is a simulation

It has no ending.
It has already begun.

The rules are deadly simple.
You can shoot. Or not.


GAMES SERIOUSLY

http://www.persuasivegames.com/

Jetset: A Game for Airports


GAMES SERIOUSLY

http://twurl.nl/j86uvo


GAMES SERIOUSLY

http://gamelab.com/game/ayitintro


GAMES SERIOUSLY
http://www.geosense.net/


GAMES SERIOUSLY

http://missioncontrol.adventureecology.com/

Adventure Ecology is a free,
extensive online educational
resource that aims to create a
greater connection with the
natural world


GAMES SERIOUSLY

http://alba.jrc.it/vgas/


GAMES SERIOUSLY

http://planetgreengame.com/


GAMES SERIOUSLY

develop SOCIAL skills


GAMES SERIOUSLY
http://www.reachout.com.au/


GAMES SERIOUSLY
http://thesims3.ea.com/


GAMES SERIOUSLY

Handheld Augmented Reality Project
(HARP ) Harvard - San Diego’s School in
the Park Project. Alien Contact Games in
Boston and a Museum Augmented Reality
Game “The Crane” based around a
Chinese folktale, the application tells a
story as it guides young & high school
students around both inside and outside
the museum.


GAMES SERIOUSLY
http://akoha.com/

Akoha is the
world’s ﬁrst social
reality game where
you can earn points
by playing real-
world missions with
your friends.
Missions might
include giving
someone your
favorite book,
inviting a friend for
drinks, or buying a
friend some
chocolate.


GAMES SERIOUSLY

http://www.interactivestory.net/#facade


GAMES SERIOUSLY

http://www.xbox.com/kinect


GAMES SERIOUSLY
http://www.servicemanagementcenter.com/


GAMES SERIOUSLY

develop sudden onset CRISES response skills


GAMES SERIOUSLY

http://www.trusim.com/


GAMES SERIOUSLY
http://www.afmpgame.com/


GAMES SERIOUSLY

http://www.msafire.com/game_home.html


GAMES SERIOUSLY

http://www.peacemakergame.com/


GAMES SERIOUSLY

http://www.food-force.com/


GAMES SERIOUSLY

http://www.bbc.co.uk/sn/hottopics/climatechange/climate_challenge/index_1.shtml


GAMES SERIOUSLY

train MOTOR functions


GAMES SERIOUSLY

http://www.sydac.com.au


GAMES SERIOUSLY

http://www.bmw.com/com/en/owners/service/
augmented_reality_introduction_1.html

http://www.xbox.com/kinect

YDreams

GAMES SERIOUSLY

http://www.x-plane.com/


GAMES SERIOUSLY

impart KNOWLEDGE


GAMES SERIOUSLY
Walking Cinema: Murder on Beacon Hill
http://www.parkmanmurder.com/

Ghostwire on DS Lite


GAMES SERIOUSLY

http://fas.org/immuneattack/


GAMES SERIOUSLY
www.museumoflondon.org.uk/streetmuseum.htm


GAMES SERIOUSLY

http://www.dimenxian.com/


GAMES SERIOUSLY

Metaio Encyclopedia & Product Catalogue


GAMES SERIOUSLY

http://www.wildearthgame.com


GAMES SERIOUSLY

http://www.bigbrainz.com/


GAMES SERIOUSLY

develop BUSINESS prowess


GAMES SERIOUSLY

http://www.ibm.com/innov8

www.kudit.com


GAMES SERIOUSLY

http://www.mydebit.com

“Playing with an Equation
might lead to more time
on task
Traditional time on task is
as little as possible

Objects can “talk back”
providing feedback
throughout the process
Traditional feedback is
after the fact or right vs.
wrong

You can become a
transaction!”
Dr. Steven Hornik/Robins Hermano
Kenneth Dixon School of Accounting
University of Central Florida


GAMES SERIOUSLY

http://www.meetsee.com


GAMES SERIOUSLY

develop HUMAN CAPITAL and
workforce


GAMES SERIOUSLY

Tom Clancy’s Splinter Cell: Double
Agent and high-octane racer Need

for Speed Carbon. By Massive

•Increased traffic to the Careers in
British Intelligence website by 1,000
percent, from an average 550 unique

visitors a day to an average 5,500

•Generated extensive coverage in
the national media

http://advertising.microsoft.com/europe/ResearchLibrary/ResearchLibrary.aspx?Adv_CaseStudyID=1664


GAMES SERIOUSLY

http://www.americasarmy.com/


GAMES SERIOUSLY

* The centralized investment in the Second
Life island paid for itself after 5-6 events. - If
you think about recruitment at Accenture
taking place in 49 countries, and each of these
countries using the Accenture Careers island
rather than building its own, the cost savings
really start to stack up.

So Global Recruitment
Marketing put a lot of effort
into making it easy for
recruiters to use Second Life.
The team holds meetings, calls,
and tours with recruiters and
created a guide on how to sign
up in Second Life, create an
avatar, walk, sit, chat, etc.


GAMES SERIOUSLY

GameFly ‘AR FPS prototype’ http://www.w2pi.com/index

This is a brand new game
Developed by W2Pi Studio for
the new Google Gphone and is
going to be entered into the
"Android Developer Challenge"

The basis of the game is very
simple. Kill or be killed. The
game searches for other
players in the area with WiFi,
and alerts both players. Then
the cell phone camera turns on
while the two players hunt one
another. The software
recognizes human shapes and
is able to distinguish a limb,
torso or headshot.


GAMES SERIOUSLY

improve MIND & BODY


GAMES SERIOUSLY

http://www.nintendo.com/ds


GAMES SERIOUSLY

http://en.wikipedia.org/wiki/Exergaming

Exertainment

& Exergaming


GAMES SERIOUSLY

http://www.fitbrains.com/


GAMES SERIOUSLY

improve CREATIVITY


GAMES SERIOUSLY

http://worldwithoutoil.org/


GAMES SERIOUSLY

http://www.superstructgame.org/


GAMES SERIOUSLY

improve ORGANIZATIONAL
management


GAMES SERIOUSLY

http://simcitysocieties.ea.com


GAMES SERIOUSLY

http://hiltongardeninn1.hilton.com

HGI Ultimate Team Play - Hospitality Training
Hilton Garden Inn hotel roleplaying
Janitorial, front desk, kitchen duties and room services

“HGI Ultimate Team Play to the more than 400 Hilton Garden Inn locations
throughout North America and Europe is approximately $1M USD”


GAMES SERIOUSLY

http://www.activismgame.com/


GAMES SERIOUSLY

http://www.villagethegame.com/

The mission of Village the
Game is to spread social
enterprise that already
works. Kickstart
irrigation pumps have
already transformed
hundreds of thousands of
lives in Kenya, Tanzania
and other parts of Africa.
Lets help them expand to
Papua New Guinea and
Bolivia. Ciudad Saludable
already turns mounds of
trash into jobs,
recycleables, and organic
fertilizers in Peru.


GAMES SERIOUSLY

http://www.legsim.org/


GAMES SERIOUSLY

Thanks - time for questions?

All Gary’s presentations http://www.slideshare.net/hayesg31

Email gary@personalizemedia.com


RU Game? Games & Public Libraries

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