1. CheapTweet
Reach targeted consumers with social media
Prepared by
Hayes Davis
hayes@appozite.com
919.539.3258

2. About CheapTweet
The Twitter-focused social deals property
CheapTweet.com @CheapTweet

3. How CheapTweet.com Works
Official Deals Word-of-mouth Small Shops
Search Engine
CheapTweet
Search, filter, categorize
CheapTweet.com
Loves jewelry Wants a netbook

4. About @CheapTweet
Our voice on Twitter
• Not a feed - all tweets by Jenn 21,000 Followers
• Share interesting deals, links
and personal responses
• Promotions
• Leverages CheapTweet Blog
for longer-form content

5. Who Uses CheapTweet?
Age 30-39
Gender
29% Male
27%
40-49
26%
25-29
18% Female
50+
< 25 73%
13%
13%
>75,000 monthly uniques
+1300% YTD

6. What We Offer
Exposure to a growing shopping community
• Basic Advertising
Reach our users with unique ad units
• CheapTweet Stores
Our premium advertising offering. Engage
buyers with a branded store and exposure
across all CheapTweet properties.
• Custom Opportunities
Engage Twitter users to drive awareness and
conversions

7. Basic Twitter-based Ad Units
Reach shoppers by leveraging Twitter content
Sponsored Tweet Sidebar
Tweet pulled directly from your Twitter Twitter profile listed in sidebar with
account shown at the top of tweet lists links to site and button to follow on
on CheapTweet. Twitter.

8. Category Sponsorship
• Prominent banner
displays on category
listing and on detail page
for Tweets in that
category
• Highly targeted
• Standard IAB 468x60
“Full Banner”

9. Basic Ad Pricing
Unit Price (CPM)
Sponsored Tweet $10
Sidebar 1 $10
Sidebar 2 $8
Sidebar 3 $6
Category Sponsorship $12

10. CheapTweet Stores
Targeted social media exposure and a search engine optimized
online store built around your tweets for less than a $6 CPM
Our Premium
Offering
Multi-faceted exposure
across CheapTweet.
Reach Buyers,
not Socializers
Our users are actively
searching for deals. Many of
them aren’t even Twitter
users.
Example Store

11. How it works...
Your tweets and assets are used to create a feature-rich, branded
“store” within CheapTweet
Example Store

12. ...We Give You Maximum Exposure...
We share your deals with Text Buyers find your deals through
organic search.
@CheapTweet’s 20,700 followers
Your deals show up in CheapTweet
search and other lists of Tweets
Get maximum exposure to deal
seekers with ads on high-traffic areas

13. ...Users Reach Your Sites
Home Page
Offer Pages
Twitter Profile

14. Exposure Details
40M-50M Monthly Impressions
• 2 tweets per month of one of your Twitter deals
• More than 5000 ad impressions on
CheapTweet.com across our ad units
• Listed in the Stores directory
• Listed in rotating Store banner
• Store launch blog post and tweet - FREE (>20M
impressions)

15. Take a tour of your
CheapTweet.com Store

16. Custom Branding
Your brand at the forefront,
our branding minimized

17. Custom Sidebar
Make special offers, guide users to
specific landing pages

18. Only Your Tweets
No noise from other brands or
sellers

19. Featured Tweet
Highlight a deal to drive extra traffic

20. Store Search
Users search through just your deals

21. Subscribe with RSS
Users subscribe to your deal stream
and get updates

22. Who’s using
CheapTweet Stores?

23. CheapTweet Stores Pricing
Effective
Term Discount Price †
CPM††
Monthly 0% $249 $5.53
3 Months 5% $710 $5.26
6 Months 10% $1345 $4.98
12 Months 15% $2540 $4.70
†Before sales tax • †† 45M impressions/month

24. Custom Advertising
Campaigns
• For larger advertising purchases we offer
additional display advertising units
• We welcome RFPs from media buyers or
agents for advertising campaigns
• Contact us for custom proposals

25. Custom Twitter
Promotions
• Retweets, contests,
conversations and
giveaways
• Leverage our brand
and deal-focused
followers
• Worked with
Overstock, Best Buy Measurement and analytics
with TweetReach.com

26. Custom Opportunities
Pricing
• Pricing varies based on duration and type
of opportunity
• Contact hayes@appozite.com for a custom
proposal

27. Get Started
Hayes Davis
Your Contact hayes@appozite.com
Questions, RFPs, Purchase
919-539-3258
Stores Info http://cheaptweet.com/info/stores
Ad Info http://cheaptweet.com/info/sponsor