1. Production & Design Hayden de M. Yates

3. IBM - The Hut The IBM hut concept sketch was conceived by the agency creatives at Ogilvy. After submitting an array of Hut designs, this one was approved and used in the final layout. The construction of the hut was entirely supervised by me. The Hut plate was photographed in the studio, while the background plates were shot on location in Paris, Mumbai, Tokyo and Berlin.

7. AGION An industrial commercial starring Florence Henderson. The Boston agency, Captains of Industry asked if I could create a retro 70’s set closely resembling that seen on the original Brady Bunch. It turns out that I was able to acquire the actual Brady Bunch set for little or no rental fee. Everything else was either found or built.

8. Subaru The creatives at Dentsu agency hired me to production design an ad featuring Rod Stewart. It was all done on the north parking lot of the Santa Monica Pier. All of the background was researched and built on the premises for the shoot from my own sketches. It was a very big job, that took a large crew to set up. At magic hour, we ran into some difficulty when an on shore wind came gusting through our set swaying 3 of our 50’ man-made towers. Luckily all of the towers were well anchored from below.