a set of slides about how digital strategy should be agile and not like the industrial age of strategic planning (e.g. not responsive to changes, etc.)

1. Agile Digital Strategy
Hayden Sutherland
www.idealinterface.co.uk
April 2010

2. Industrial Age Thinking
“We set out on a 3 year plan to….”
A B
“Once the requirements were written,
we were then committed”

3. ‘Dot Com’ Thinking
“Our development cycles were fast and furious”
B
C
A
D “We made it up as we went along
and we didn’t get very far in the end”
E

4. ‘Agile Digital’ Thinking
Provides a framework of governance,
but with flexibility to change over time
B E
A D
C

5. ‘Agile Digital’ Thinking
Angle of ‘beam’ affects the focus needed
B E
A D
C

6. ‘Agile Digital’ Thinking
Periodical review of been required to ensure
deliverables continue to be in focus
B E
A D
C