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Partner/ Founder

Cyril Ebersweiler / 希雷 / シリル

Mentor / Speaker

Investor - Software

+50
Investor - Hardware

+33
HW is the new black
200,000

HW BACKERS

HW BACKERS %
195,449
5.83

150,000

6
4.5

100,000

3

93,870
2.09

50,000

1.5

1.33
19,181

0

2011...
I SCORED $1M ON KICKSTARTER!
Now what?

The Plan
SHIP IN 3 MONTHS
START PRE-ORDERS
RETAIL IN 6 MONTHS
C.E.S. IN JANUARY
RA...
Market Timing

Planning

Fundraising

Problem Solved

Supplier(s) Selection

Branding

Team ME/EE/SW/DE/BIZ

Design for Ma...
Market Timing

Planning

Fundraising

Problem Solved

Supplier(s) Selection

Branding

Team ME/EE/SW/DE/BIZ

Design for Ma...
“No business plan survives
contact with the customer”
#LEANSW
“No hardware plan survives
contact with a factory”
#LEANHW
IN 2000, SHENZHEN MADE THINGS...
LOW LABOR COST
SUBSIDIZED CURRENCY
DUBIOUS QUALITY
IN 2013, SHENZHEN MAKES THINGS...
(REALLY) FAST
AT SCALE
FLEXIBLY
HIGH QUALITY
and still CHEAPER
HW STARTUPS WIN WHEN...
FIRST TO MARKET
GET SCALING EFFECTS
KEEP ITERATING
BRING COGS DOWN
111 DAYS

AVID

60

GLASS

$50K

TECHSHOP

$300K

$10s of Ms

ATARI

XBOX ;-)
5 THINGS WE LEARNED
with 30 startups at HAXLR8R
(and investing in some more)
#LEANHW
“Some components seemed totally commoditized
yet turned out to be difficult to source. So we had
to replace them and re-des...
“Visiting a factory in person early
in the design process brings better design results.
Their engineers can open up new po...
$580K
let’s cook better

“Not every product can be made in a toy factory.
Your factory will make or break you, so pick wis...
“If you think that brand is as simple as hiring an
agency to create your logo, you have a very long
road ahead of you. The...
“The truth is that if your business model
is purely hardware sales today,
your business is essentially over.”
Jay Goldberg...
It used to be made in Shenzhen
Now it is designed with Shenzhen
WELCOME TO

HARDWARE
CENTRAL
2014
Year of Hardware
JOIN US IN
SHENZHEN!

Apply NOW

MAKEIT @ HAXLR8R.COM
Useful Links
http://www.haxlr8r.com
http://kickstarter.com/haxlr8r
http://venturebeat.com/2012/09/15/hardware-is-dead/
htt...
Software is from the Bay, Hardware is from Shenzhen
Software is from the Bay, Hardware is from Shenzhen
Software is from the Bay, Hardware is from Shenzhen
Software is from the Bay, Hardware is from Shenzhen
Software is from the Bay, Hardware is from Shenzhen
Software is from the Bay, Hardware is from Shenzhen
Software is from the Bay, Hardware is from Shenzhen
Nächste SlideShare
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Software is from the Bay, Hardware is from Shenzhen

The Lean Hardware motto could be "No Hardware Survives Contact with a Factory" + the 5 rules of lean hardware startups.

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Software is from the Bay, Hardware is from Shenzhen

  1. Partner/ Founder Cyril Ebersweiler / 希雷 / シリル Mentor / Speaker Investor - Software +50 Investor - Hardware +33
  2. HW is the new black
  3. 200,000 HW BACKERS HW BACKERS % 195,449 5.83 150,000 6 4.5 100,000 3 93,870 2.09 50,000 1.5 1.33 19,181 0 2011 2012 500 HW PROJECTS 400 300 1.57 446 375 121 0.46 2011 1.5 250 248 200 0 TOTAL $M 2 365 100 2013 HW Funding HW PROJECTS % 0 1 0.5 0.59 209 125 94 2012 2013 0 52 0 2012 2013 (RR)
  4. I SCORED $1M ON KICKSTARTER! Now what? The Plan SHIP IN 3 MONTHS START PRE-ORDERS RETAIL IN 6 MONTHS C.E.S. IN JANUARY RAISE $10M
  5. Market Timing Planning Fundraising Problem Solved Supplier(s) Selection Branding Team ME/EE/SW/DE/BIZ Design for Manufacture Marketing Prototyping Materials Selection Financing Industrial Design Sourcing Crowdfunding Phase 1 Prototyping Phase 2 ? Phase 3 Profit Software Soft/Hard Tooling Payments Firmware Quality Management Customer Service BOM Certifications Distribution GERBER Testing PR CAD Assembly Fulfillment
  6. Market Timing Planning Fundraising Problem Solved Supplier(s) Selection Branding Team ME/EE/SW/DE/BIZ Design for Manufacture Marketing Prototyping Materials Selection Financing Industrial Design Sourcing Crowdfunding HW is not SW Phase 1 Prototyping Phase 2 ? Phase 3 Profit Software Soft/Hard Tooling Payments Firmware Quality Management Customer Service BOM Certifications Distribution GERBER Testing PR CAD Assembly Fulfillment
  7. “No business plan survives contact with the customer” #LEANSW
  8. “No hardware plan survives contact with a factory” #LEANHW
  9. IN 2000, SHENZHEN MADE THINGS... LOW LABOR COST SUBSIDIZED CURRENCY DUBIOUS QUALITY
  10. IN 2013, SHENZHEN MAKES THINGS... (REALLY) FAST AT SCALE FLEXIBLY HIGH QUALITY and still CHEAPER
  11. HW STARTUPS WIN WHEN... FIRST TO MARKET GET SCALING EFFECTS KEEP ITERATING BRING COGS DOWN
  12. 111 DAYS AVID 60 GLASS $50K TECHSHOP $300K $10s of Ms ATARI XBOX ;-)
  13. 5 THINGS WE LEARNED with 30 startups at HAXLR8R (and investing in some more) #LEANHW
  14. “Some components seemed totally commoditized yet turned out to be difficult to source. So we had to replace them and re-design our circuit board during the sourcing process.” Zach Supalla (founder of Spark.io) RULE #1 DESIGN WITH THE RIGHT COMPONENTS #LEANHW $575K
  15. “Visiting a factory in person early in the design process brings better design results. Their engineers can open up new possibilities. Design with your factory.” - Bunnie Huang (hacker of the Xbox) $550K RULE #2 A PROTOTYPE IS READY WHEN IT CAN BE MANUFACTURED  #LEANHW
  16. $580K let’s cook better “Not every product can be made in a toy factory. Your factory will make or break you, so pick wisely. Do not have a third party between you and your key suppliers.” Zach ‘Hoeken’ Smith (founder of Makerbot) RULE #3 YOUR FACTORY IS YOUR MOST IMPORTANT PARTNER  #LEANHW
  17. “If you think that brand is as simple as hiring an agency to create your logo, you have a very long road ahead of you. The first step is understanding that brand is everything you represent.” Marc Barros (founder of Contour) RULE #4 BE MEMORABLE #LEANHW $291K
  18. “The truth is that if your business model is purely hardware sales today, your business is essentially over.” Jay Goldberg (Venturebeat) $130K Fantasy comes to life RULE #5 PICK THE RIGHT BUSINESS MODEL(S)  #LEANHW
  19. It used to be made in Shenzhen Now it is designed with Shenzhen
  20. WELCOME TO HARDWARE CENTRAL
  21. 2014 Year of Hardware
  22. JOIN US IN SHENZHEN! Apply NOW MAKEIT @ HAXLR8R.COM
  23. Useful Links http://www.haxlr8r.com http://kickstarter.com/haxlr8r http://venturebeat.com/2012/09/15/hardware-is-dead/ http://pandodaily.com/2013/10/03/hardware-is-the-new-software-nope-saysmarc-andreessen-its-called-hardware-for-a-reason-it-is-hard/ http://z.svbtle.com/why-kickstarter-projects-are-always-delayed http://www.wired.com/opinion/2013/09/the-hardware-revolution-will-not-behyped-heres-what-itll-take-to-make-this-really-happen/ http://blog.noupsi.de/post/56881685860/hardware-by-the-numbers http://financesonline.com/uploads/iPhone-infographic.jpg http://www.forbes.com/sites/larrybell/2012/04/15/chinas-rare-earth-metalsmonopoly-neednt-put-an-electronics-stranglehold-on-america/ Thanks Ben!

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