(MEDIA)

1. Primary research: Primary research is when you carry out your own information. You could use
interviews, questionnaires, surveys with people in small groups.
Secondary research: Secondary research is when you use research of information that has been
recently searched for other reasons and that is publicly available.
Primary research
PROS CONS
- You are able to use your own knowledge on
carrying out interviews
- You are able to talk to someone else about
their point of view (interviewing)
- You can test it out with people that are in
small groups
- There is no right or wrong
- Sometimes, it doesn’t work out so good
because you aren’t being specific
- Sometimes the questions that are asked
isn’t really relevant
Secondary research
PROS CONS
- There are a lot of easy access to get the
information you need from the
internet/website
- You also have great access to different
resources that you need
- Sometimes the information you see on the
internet is not true.
- Which means it could jeopardize your hard
work
- The information’s are self-governed
Qualitative Data
Qualitative data is an information that is used to describe something, but does not measure the
attributes
PROS CONS
- You are allowed to explore the topics in
Quantitative data
Quantitative data uses large amounts of numbers, which means that there are measurement units
e.g. metres
detail than quantitative data
- Sometimes you don’t really have to
interview a large amount of people
- It saves a lot more time
- It doesn’t necessarily show the amount of
people that have answered your questions
- Questionnaires and surveys don’t really
allow you to use the things that you find to
get a lot of audiences
PROS CONS
- It can be analysed a lot of data
- It can also be anonymous (so you don’t
know who it is)
- The answers that you get are always limited
- People are often biased