1. Primary& Secondary Research Methods
Primary Research Methods
Name of research of method
Explanation
Survey
Survey is collecting information by sending mails of
questionnaires to the respondents.
Sampling
Sampling is when a new product is launched to the market
and some of the samples are sold to customers and after
can feed back to the products that they are selling.
Focus group is when 5 to 8 members sit together and talk
about their problems or issues.
Face to face surveys is when a Personal interviews
conducted face-to-face with another person.
Focus group
Face to face surveys
Secondary Research Methods
Name of the research of method
Explanation
Using the internet
Using the internet is when you get to find
information in the computer and also it is easy to
download and print out material.
Library is when a collection of books and other
information’s are held in such a building or room.
Searching archives is totend to hold very, very
large numbers of records, so you'll need to target
your research by establishing a much narrower
range
General media is when journals such as the
Economist are now accessible online, making
them a useful starting point for research.
Using the library
Searching archive
The general media
Research techniques
advantage
disadvantage
Using the library
Primary or
secondary
Secondary
You can get whole range of
information’s from the books as
well and also that you can find the
words you don’t understand.
Using the internet
Secondary
You can quickly find lots and lots
of information’s and also that you
can download things and also
print out things from the internet
as well.
it will take you ages to find
the information that you
want to find and also that
some of the information wont
sometime be there.
Can produce too much
information’s in the internet
and also that it is not the
work that you are doing.
Searching archive
Secondary
It is good for relating to the past
The information that you

2. from the information.
Interviews
Primary
It is a quick way of getting peoples
point of view.
observations
Primary
It is an easy way to see it by
checking what’s going to happen
next.
Sampling
Primary
The advantages of sampling is
that:
To on the important
of populations.
Allow to use different
sampling techniques.
And should be in
permits of sampling
things.
Survey
Primary
The advantages of survey are:
Relatively easy to
administer
Can be developed in less
time (compared to other
data-collection methods)
Cost-effective, but cost
depends on survey mode
have can be like no longer
there.
It is easy to forget what
people have say in the office,
and then you will get tensed
or nervous. Also go blank as
well.
There won’t any limited{less}
information’s and it has to be
in your opinion.
The disadvantages of
sampling is that:
Can be really
expensive samples
Some people won’t
be satisfied of the
products they sell.
And also that they
have to make sure
that the products are
save and have any
chemicals.
The disadvantages of survey
are:
Respondents may not feel
encouraged to provide
accurate, honest answers
Respondents may not feel
comfortable providing
answers that present
themselves in an
unfavorable manor.
Surveys with closed-ended
questions may have a
lower validity rate than
other question types.
Focus group
primary
The advantages of focus
group are:
The face-to-face
involvement of a
qualified moderator
can ensure that the
conversation is
always has to be on
track.
The disadvantages of focus
group are:

3. In traditional focus
groups it is possible
for the client
personnel to watch
the whole discussion
behind a one-way
mirror.