Alex is a 14-year-old student preparing for his GCSE exams who enjoys playing football and hanging out with friends. He sometimes goes to the cinema to watch comedy and action movies. Alex prefers to illegally download movies and watch them at home so he can view films above his age rating comfortably. He regularly uses social media like Instagram, Facebook, and Twitter to stay updated on new releases and access bonus movie content like interviews.

1. Our Ideal Audience

2. Alex is 14 and is currently a full time student who is preparing
for his GCSE’s. He has many interests like playing football,
hanging around with his mates and occasionally goes to the
cinema. When Alex does go to the cinema the two types of
genre’s he watches are comedy and action. He prefers to
download movies illegally and watch them at home as he can
enjoy films that are of a higher age certificate in the comfort of
his own home. He is a regular user of different social
networking sites like Instagram, Facebook and twitter; this will
help him stay updated with any films that have been released
and he will be able to follow the films to get access to some
bonus content like interviews or behind the scenes.
Alex