1. Stockton's
ABLE charter
high school
promotional
school

2. They started the promotion video by asking a
rhetorical question, aiming at the parents as
well as having a calming music. This straight
away grabs their target audience attention.
Then the
text
changes,
welcoming
the viewers
in.

3. At the opening of the promotional video they use soothing
music and this carries on throughout the video. They also
include titles. The first scene they use is of a student, this
is a close up shot and its effective as we can see her face
properly and a bit of the background making it clear to
view.
Here they included the
titles of the student name
and description of what
year she’s in (junior) 3rd
grade of high school. This
is a close up shot

4. The next scene of the promotion video is of
students listening to their teacher while
engaging in the lesson. This scene is shown
while Alyssa is talking this is called an L-cut
and this continues for the next three scene.
Long
shot
Mid-shot of student
engaging with the class
Close up of a
student on the
computers.

5. Here they introduce is a mid-shot of another
student, in this shot we see bits of the
background (mise en scene) of the school.
They include titles again.

6. Here we have a mid shot of an older student,
talking about the school this instantly makes the
audience intrigued. The school has used variety of
interviews of students from 3rd grade to 8th grade.
This is good technique since it shows the school
has used different students from different years
making it appealing to the audience.
Another
students

7. They move onto the building of the school, by
using a panning shots. This is an attractive
technique because of the way it pans across the
building and giving the audience a sense of the
school and showing them that it’s a very
Morden school.

8. Here we have a mid shot of
some students looking through
the microscope, this is
appealing to the audience
because of the equipment.
Here we have an subject teacher
talking about how the students
prefer the smaller environment to
learn in and how the teachers care
to meet the students achieve the
best of their abilities. This is very
important technique to include in
an interview of teacher in
promotional video as parents are
most likely to know how they
would help their children.

9. Here we have close up shot of
laptops, and how students are
talking, how usually the laptops
are. This is effective because
shows the school has good
facilities.

10. Here we have all these six very
persuasive sayings at the end of the
promotion video, One of the best one
that would intrigue the audience is the
“Free tuition” because as most
American schools are not free.