The document discusses the advertising and marketing industry, including its size, structure, and some major companies. It notes that advertising aims to encourage audiences to purchase products, and that marketing provides career opportunities. The industry generates billions for the UK economy annually and employs hundreds of thousands of individuals. Major agencies mentioned include AMV BBDO, Bartle Bogle Hegarty, and Aegis Group, which offers various advertising, media planning, and digital services.

1. Advertising and
Marketing

2. The advertising and marketing
industry.
Advertising- is a form of communication for marketing and it is used
to encourage and persuade a audience also known as the
customers to manipulate them buying a product that advertise on.
Marketing- Expertise is needed for every company and businesses.
Marketing provides fantastic future careers. Marketing of goods and
services by one business to another. Industrial goods are those an
industry uses to produce an end product from one more raw
materials.

3. Size, shape and structure of the
advertising&marketing industry.
Advertising is a large and diverse sector, ranging from creative
agencies to sales departments, but at the heart of the 15,000
companies and almost 250,000 individuals working in advertising is
the drive to satisfy the client. It is an important player in the UK
economy as well as a world leader, generating £6.2billion anually for
the UK ecomony. The type of job roles you will be able to get in the
industry is Marketing is a broad field and there will be opportunities to
work either in house for a company or for an agency in the following
areas: advertising, brand management, direct marketing, marketing
communications (online marketing and social media), market
research, public relations (PR).

4. Some companies within this
sector
Abbot mead Vickers-AMV BBDO is an advertising agency that works
with over 85 brands, including BT, BlackBerry, Sainsbury’s, Aviva,
Walkers and Mars. AMV campaigns may incorporate digital, social,
experiential, print or broadcast media. It is the biggest advertising
agency in the UK by revenued and has been since 1997. AMV is part
of the BBDO network, the third largest agency network in the world,
with 287 offices across 79 countries.

5. Some companies within this
sector
Bartle Bogle Hegarty- is a British advertising agency, responsible for
some notable advertising campaigns of the last 30 years. The
company was founded by John Bartle, Nigel Bogle & Sir John
Hegarty in 1982. Sir John Hegarty and Nigel Bogle still lead it today,
together with worldwide CEO Simon Sherwood. It has seven offices
worldwide - London, New York, Los Angeles, Singapore, São Paulo,
Shanghai and Mumbai. BBH employs more than 900 staff globally. In
2009 BBH also opened a 'marketing skunkworks' division called BBH
Labs. Hired in 2013 by Sony Computer Entertainment America to do
advertising. In 1997, Leo Burnett Worldwide purchased a 49 percent
share in BBH that share was then held by the Publicis advertising
group. In July 2012, a final 51% share in BBH previously attributed to
the agency's co-founders was bought out by part-owners Publicis

6. Some companies within this sector
Aegis group plc- is a multinational media and digital marketing communications
company headquartered in London, United Kingdom, and a wholly owned
subsidiary of Dentsu. Its principal services are communications strategy through
digital creative execution, media planning and buying, brand tracking and
marketing analytics. It is organised into six main divisions: Carat, Vizeum,
Posterscope, Isobar, and iProspect. Founded at 1966 (Centrale d'achats radio,
affichage, télévision)1989 (Aegis). It’s revenue Revenue £1,135.0 million. Aegis'
services include:
Advertising forecasting.
Communications strategy and consultancy.
Consumer insight and media research solutions.
Offline and Online media planning and buying.
Data analysis and evaluation.
Digital search management (PPC, SEO).
Digital consultancy including email, mobile, affliliates and site-build, SEO and
digital creative solutions through the Isobar network,
Media sponsorship - creation, negotiation and management.
Branded content - creation, negotiation and management.
Event sponsorship - creation, negotiation and management including bespoke
event creation.
Sport sponsorship - creation, negotiation and management.
Customer communications planning.
Direct response planning and buying.
Business-to-business media planning and buying.