1. HELLO THERE
Ten Trends
from SXSW 2013
@CakeGroupNY | @stacykfuller | @townsendyoung

2. Trend 1:
Social creates glass walls
1

3. Trend 1: Social creates glass walls
The culture of your organization if more important
“
Focus on employees,
then customers,
then finally investors.
#companyculture #chesktalk #sxsw
@stacykfuller
than ever because your philosophy is reflected via Social media is about
social media. Investment in your employees enhancing human capital.
translates into happier customers, which ultimately #deathofmktg #sxsw
becomes an arm of your marketing team. @townsendyoung
Consumers can tell when they aren’t seeing the
Product. Customer. “Happiness.”
authentic side and will search for the truth.
Then marketing & PR.
You gotta get the first 3 right and
”
the rest will come.
#gogosxsw #sxsw
@stacykfuller
2

4. Trend 2:
Doing good is good business
3

5. Trend 2: Doing good is good business
“
“The industrial revolution empowered
companies, the social revolution
empowers people.”– @davidjoneshavas
#sxsw #ageofdamage
@CakeGroupNY
You can’t just change your logo
Social good initiatives need to be at the core of your to a flower anymore.
business.You can no longer use a brand identifier to #ageofdamage #sxsw #davidjones
reflect your philanthropic commitments. Brands that @stacykfuller
embrace social change and instill at the heart of their
“86% of people say it’s
business will come out ahead.
important that companies
stand for something other
”
than profitability.”
– @davidjoneshavas
#ageofdamage #sxsw
@townsendyoung
4

6. Trend 3:
Data + insights
5

7. Trend 3: Data + insights
There’s more data than ever, but a business had to
“Be passionate about the market
you want to address. Don’t allow others
to tell you who your consumer is.
#gogosxsw #sxsw
@stacykfuller
marry these findings with human insight. We still can’t
dictate when a piece of content will go “viral” but we No matter how big data gets,
can begin to understand what content resonates with it’s still all about the story.
audiences and brief teams better on what type of wp.me/p2KcSg-4hA
message and when is the best time to distribute. @flipthestory
Data does not replace insight.
”
#sofunny #sxsw
@stacykfuller
6

8. Trend 4:
From badges to utility
7

9. Trend 4: From badges to utility
“ “Badges to provide real life
incentives?” Yes! My health insurance
company should give me a discount
for checking into the gym.
#futuremap #sxsw
@stacykfuller
Gamification and fan counts are being replaced by social
data helping consumers have better experiences. How to describe @foursquare
Consumers are looking for how a social platform can “The best of what’s nearby”
help make intelligent recommendations and ultimately
- friends, deals, cool spots.
tangible rewards that can be used offline.
It’s not about
gaming mechanics.
”
#futuremap #sxsw
@stacykfuller
8

10. Trend 5:
Tell me a story
9

11. Trend 5: Tell me a story
From Vine to Timehop to Storify, consumers are
“ Timehop is the best
storytelling app out now.
#futuremap #sxsw
@stacykfuller
How can aggregators and curation
tools help digital storytelling?
looking for ways to bring their experiences to life and Check out @daylife’s #SXSW panel:
to tell richer stories. With the ability to curate content http://bit.ly/aNh2bw
from a variety of sources and from years past, @rachelhoat
consumers are beginning to create a linear story vs. just
a post. What do #SXSW, Twitter and
“The Three Little Pigs” have in
common? Collaborative,
”
participatory storytelling:
http://bit.ly/gzckDu
@scott_walker
10

12. Trend 6:
Relationship facilitation
11

13. Trend 6: Relationship facilitation
Social discovery isn’t just about experiences and brick
“ Cindy Gallop is on a mission
to socialize sex. You go girl!!!
#futureporn #sxsw
@stacykfuller
“Break out your calculator,
because to win at online dating
and mortar stores—there’s an influx of services that use you’ve got to do your math”
your interest graph to discover compatible friends. via @DigitalTrends
The dating scene is the best example, with online dating buff.ly/Y4Sky
@webbmedia
sites exploding. Consumers are also viewing their online
profiles as an opportunity to learn how to optimize
Last session of the day is the guy
content, be it LinkedIn or OkCupid.
from Meetgrindrbook.com.
Proper @Grindr fanboy me
”
#meetgrindr #sxsw
@dominiccampbell
12

14. Trend 7:
Too much tech
13

15. Trend 7: Too much tech
Consumers are inundated with technology and we’ve
started to see a backlash against being “always on”.
“ As tech makes your life easier, it also
provides more ways to be annoyed.
#ageof #sxsw
@stacykfuller
Have Millienials gone digital?
Services that help curate information and brands that No, it turns out. Details on the #analog poll
time messaging to go out at the most relevant occasions results we presented at #SXSW:
bit.ly/YwpOj8
are the most appealing. There’s also a trend toward
@frankrose
analog goods and services, consumers seeking out
tangible/permanent products that have a nostalgic
throwback. No such thing as info overload
just filter failure – heard at #sxsw
”
#nextnews panel
@ramisms
14

16. Trend 8:
From platforms to gadgets
15

17. Trend 8: From platforms to gadgets
“ How many of you remember the first
record you bought? Now, how many
of you remember the first album you
downloaded?
#EmbracingAnalog #sxsw
@CakeGroupNY
Learning about so many uses for
The big shiny toys everyone was talking about weren’t
platforms this year but actual products. 3D printing was the #3Dprinting but my favorite is
star of opening remarks and featured at almost every social making prosthetics for kids.
function, the announcement of the 3D scanner and Google #sxsw #openingremarks
glasses were the envy-inducing accessory. @stacykfuller
Report: Google Glass was the
”
clear winner of SXSWi buzz
on.mash.to/X6q3Sw
@mashable
16

18. Trend 9:
Twitter is the savior for traditional broadcast
17

19. Trend 9:
Twitter is the savior for traditional
broadcast
“ @WWE fans influence outcome of
shows thru second-screen app,
the most downloaded of its kind
#owl.ly/iOOYu #sxsw
@RayDarnott
Tweets about the #superbowl
grew from 14 million tweets last year
The amount of consumers engaging on Twitter during
live events are growing exponentially each year. to 24 million this year
Consumers are again tuning into live TV programing to #tweettv
avoid spoilers and to join the global conversation. And @stacykfuller
the appeal of integration into events/programing is
encouraging fans to flock to social to deepen #socialTV must read. NBCU
connections. interactive exec: TV everywhere,
”
still confusing, but second screen,
lots of potential
variety.com/2013/digital/n...
@paul_mcgrath
18

20. Trend 10:
Memes are the new celebrity
19

21. Trend 10:
Memes are the new celebrity
“ The line outside Mashable House to
meet @RealGrumpyCat is insane!
#MashSXSW vine.co/v/bwinOrqmbjQ
@mashable
Grumpy Cat wears costumes to hide from fans:
Al Gore and Elon Musk couldn’t compete
with the SXSWi buzz generated...
The biggest draw of SXSW…grumpy cat. The meme adf.ly/L5I5W
generated 3,000 tweets over three days and the line to @catsloverz
see her at the Mashable House was hours long.
Internet memes are surpassing traditional celebrity in
their popularity and are definitely here to stay.
” 20

22. INTERESTED IN YOUR
OWN PIECE OF CAKE?
CONTACT US:
Aaron Jarosh
P: 646.587.5067
C: 402.802.5515
E: aaron.jarosh@cakegroup.com