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HOW TO DO IT WRONG? Straightway to CSR flops. 24 . 05 . 2007
TALKING ABOUT CSR … ,[object Object],A controversial dialogue: How it really does  n o t   work?
TAKE IT AS A FASHION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 PURE CSR CSR ,[object Object]
TREAT IT LIKE COSTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2 Giving Back to the Society Social Standards Environmental Standards
FORGET ALL FINANCIAL VALUES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 ,[object Object]
FOCUS ON PROJECTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NOW WITH CSR! Today is CSR-Day! 4 ,[object Object],CSR HR R&D SALES
DECIDE EVERYTHING ALONE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5
JUST GIVE IT TO SOMEBODY ,[object Object],[object Object],[object Object],[object Object],[object Object],6
OUTSOURCE IT ,[object Object],[object Object],[object Object],[object Object],[object Object],7
COPY IT ,[object Object],[object Object],[object Object],[object Object],Strategy.doc From „Your CSR“ to „My CSR“ 8
TAKE IT AS A SCIENCE ,[object Object],[object Object],[object Object],[object Object],9
[object Object],[object Object],[object Object]

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CSR flops / How to do it WRONG

  • 1. HOW TO DO IT WRONG? Straightway to CSR flops. 24 . 05 . 2007
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